Welcome new Personal Member

The Swedish Chamber of Commerce is very pleased to give a warm welcome to our new Personal Member, Charlotta Feith!

Annika Markovic as new ambassador to Austria
On April 8, the government appointed Annika Markovic as ambassador to Austria. Today, Annika Markovic is an ambassador in The Hague. She was previously head of the Swedish delegation to the OECD and Unesco in Paris. She has also been ambassador to Brasilia and Manila, and served as an environmental ambassador at the Ministry of the Environment. Annika Markovic will take up her new position in the autumn of 2021, and the government has appointed Johannes Oljelund as her successor. He is currently Foreign Minister for International Development Cooperation at the Ministry for Foreign Affairs. Johannes Oljelund has i.a. previously worked as a coordinator with Prime Minister Isabella Lövin and Deputy Head of the Ministry of Foreign Affairs' Office. He has also served i.a. at the embassies in Tallinn and Pretoria. Johannes Oljelund will take up his new position in the autumn of 2021.   Sources:
HEX Travel — Moving towards a sustainable future

The Swedish Chamber met with Tuija Jokisaari, Owner and Managing Director of HEX Travel — a Destination Management Company specialized in providing visitors to the Netherlands and Benelux with all they need for a meaningful visit. In difficult times like these, they prepare for a future of sustainable tourism and meaningful traveling.

“As you can tell from my name, I was born in Finland'', says Tuija Jokisaari — Owner and Managing Director of HEX Travel. Like many Finnish families in the early 70s, Tuija’s moved to Stockholm, Sweden. That is where she grew up, worked and eventually developed a passion for the traveling industry.  “Then one sunny day I went to Austria for a skiing holiday”, she continues laughing. From there on it went fast. Tuija decided to move to Amsterdam with her new found love and started to work for a traveling company, taking care of Swedish groups coming to the Netherlands. Little did she know she was about to start her own traveling business just a few months later.  I just started at my own kitchen table. It was in the year 1997 when I started to build up HEX Travel and today we are still here, doing it with lots of passion and energy. Why a Destination Management Company? — It all has to do with my background. Working in the hospitality business, and taking care of people. When I came to the Netherlands I discovered that there was a need for taking care of Scandinavian and Finnish clients coming here. Me noticing that was important, and proved to be very successful in terms of business.

Making traveling meaningful

Helping groups and individuals to organize their stay in the Netherlands — including everything from hotels to study visits — HEX Travel call themselves a full service company, with their main customers being corporate clients such as architects, city planners or municipalities. They make sure that anyone with an interest or purpose to visit the Netherlands gets that all-important extra level of service. — It is not about booking hotels, everyone can do that. It is about making our clients’ trips meaningful. We connect Scandinavian or Finnish companies with Dutch ones, so that they can meet and learn from each other, whatever business area they are in. And it has proved to be a successful format. “It is a language thing, but also a cultural thing”, Tuija continues, explaining that it is important to understand what Scandinavians prefer when coming to the Netherlands, but also what the Dutch culture and mentality is like. What is specific about Scandinavian and Nordics when they travel? — Well there are differences between the countries… With Swedish people you see that Fika is important. They have lots of coffee breaks and discussions before making decisions, meanwhile Finns tend to be quicker. And Norwegians tend to have a way of telling us basically ‘this is what we want and we want you to execute’.

Moving towards a sustainable future

Up until the corona pandemic, Tuija thought she had seen it all. But with global lockdowns and traveling restrictions, HEX Travel, like the rest of the traveling industry, took a big hit. “It was like pulling a plug, and then there was basically nothing”, she says.  Still, the Dutch-Scandinavian team manages to move forward and prepare for the future. “The traveling industry is going to come back”, Tuija ensures. In the past we saw that Amsterdam, for instance, suffered from the wrong kind of tourism. So together with the city of Amsterdam, but also internally, we have started to educate ourselves on how to create sustainable tourism with a GSTC Training Program. So that once people start traveling again, people can experience the destinations in the Netherlands in a better, more respectful way. 

A message to the Members

With many Swedish corporate clients traveling through them to the Netherlands, a membership in the Swedish Chamber was natural for HEX Travel. And in times like these, they seem to profit more from the membership than ever before.  — It has always been wonderful to see everything you do, from all the events to the newsletter. I know that we as a company profit from the relationship with the Swedish Chamber, and now we have had a lot more time to do so. As they patiently wait for traveling and tourism to return to normal, Hex Travel would like to communicate to all Chamber Members that they are accessible and ready to help with anything you need. — Even small things such as making dinner reservations, helping to get a Swedish guide for clients coming to visit companies in the Netherlands, or a recipe for a Smörgåstårta. Whatever they need, they can reach out to us. Website:   E-mail:    

Text: Jennifer Nilsson — The Swedish Chamber of Commerce for the Netherlands

Welcome new Member

The Swedish Chamber of Commerce is very pleased to give a warm welcome to our new Member Intrum — Helping companies prosper, by caring for their customers

“We lead the way to prosperous business. Our credit management services give advantages to companies of all sizes. Strong cash flow contributes to continuous growth. By taking good care of our clients and their customers we contribute to sustained healthy relationships. Every year we support 80.000 companies. And every day we are in contact with 250.000 people in debt. With this great influence, comes great responsibilities and opportunities. We are in a unique position to make a difference. Step by step, we make things better for our clients, for their customers, for our industry and for society. We lead the way to a sound economy.” — Intrum Visit their website
Welcome new Member

The Swedish Chamber of Commerce is very pleased to give a warm welcome to our new Member Budbee — the greenest large scale e-commerce delivery service!

“Budbee is a technology company that has created a cutting-edge logistics service for e-commerce. We call the combination of technological innovation applied to solve for logistical challenges - logtech. Since 2016, we've revolutionized home delivery by enabling our customers to decide how and when they get their deliveries. We provide innovative, flexible delivery services to more than 25 million people in Denmark, Finland, Sweden, and the Netherlands. We're a dynamic, fast-growing business, committed to creating the best online shopping delivery service on the market!” — Budbee Visit their website
Welcome new Member

The Swedish Chamber of Commerce is very pleased to give a warm welcome to our new Member Mindler — making it easy to see a psychologist, usually the same day.

"Most people suffer from mental health problems at some time in their lives. If you are experiencing stress, depression or anxiety that isn’t going away, seeking help from a professional can be an effective way of getting back on track and stopping things from getting worse. We started Mindler with the vision that everyone should have the chance to see a psychologist, regardless of where you live or what your circumstances are. Our model is based on digital technology and leading-edge psychological expertise in order to increase access to effective treatment for mental health problems and ensure that people get the best possible help when they need it.” — Mindler Visit their Dutch website and their Swedish website
Stockholm Chamber of Commerce invites to webinar April 14: London, Amsterdam, Paris and Vienna – what happens after the pandemic?
Lockdown after lockdown has put cities around Europe on paus. Environments where previous exchanges between people, creativity and innovation flourished became at once risk environments and hotspots for the spread of infection. The pandemic has ruthlessly hit urban environments and completely overthrown city life as we know it - from life and movement around the clock to quiet and deserted ghost towns. These are some of the questions that will be answered on Wednesday 14 April at 12.00-13.00 when the Stockholm Chamber of Commerce invites city experts from four European capitals to a conversation about tomorrow's attractive city. They promise an hour of lessons, insights, hope for the future and a great deal of inspiration.
The Webinar The Global impact of the Dutch Election
The webinar The Global impact of the Dutch Election took place yesterday, and we are very pleased to share a short take-away from todays Moderator, Stefan Wijers: “Joining us today from all corners of the world – Tanzania, Finland, Brazil, Indonesia and back again to the Netherlands – participants wanted to learn about the impact of the Dutch elections on international business. Participants were polled for their opinion on the global impact of the Dutch elections. 1 % responded ‘huge’, nearly a quarter answered ‘significant’, over 60% said ‘hardly measurable’ and the others finally filled in ‘nil’. In a keynote Ingrid Thijssen underlined the demand for a broad Covid recovery package focusing strongly on the needs of international business. She called the nitrogen crisis one of the biggest challenges we face. It should be settled soon in order to secure future foreign investments in the Netherlands. During a panel discussion Cees Westera Rem Korteweg and Frank Heemskerk overlooked and explained the Dutch political landscape right now. It emerged that the Dutch Labor Party perhaps could join the next cabinet in stead of the Christian Union. All in all the panel forecasted a more pro-Europe course and that the Netherlands would still be a reliable business partner for the years to come. Thanks for the excellent teamwork”  

To watch a recording of the webinar, click