Meet Jennie Rosén, CEO SWEDISH FASHION COUNCIL one of the speakers at the #NordicTalks Sustainable Fashion Days 2020 upcoming Webinar WE KNOW NOW.| Awareness raising  
Swedish Fashion Council is an independent organization founded in 1979. It has the aim to promote, educate and innovate the Swedish fashion industry to become competitive and sustainable in all areas. The Swedish Fashion Council supports emerging talent who will ultimately shape the future of fashion. Swedish Fashion Council is also frequently hired as an advisor and for customized seminars, moderators on fashion, interior and lifestyle phenomenon both national as well as international. Over the years we have worked with most Swedish brands within the fashion, interior and trade industry. Today SFC offer "Fashion Intelligence" - business intelligence that focuses on the digitization, sustainability within the fashion and interior design industry as well as consumer behaviour. Swedish Fashion Council´s team consists of an international network of designers, trend analysts and journalists together we create sharp analysis of fashion and lifestyle developments. "Swedish Fashion Council has grown to a relevant and strong institution. The aim is to continue to develop Swedish Fashion Council and in the long run position Swedish fashion as globally leading. I want to encourage the cooperation and increased engagement from companies and politicians to be able to create sustainable and innovative mergers between the different industries that leads to development of existing actors and more interesting start-ups. I also want to keep carry on the important work with research, sustainability and fashion tech to the next level. Develop and encourage more design talents and take care of the history we have created, by strengthen the position of fashion within the art world," says Jennie Rosén.
‘Work from home, don’t hug your friends’: Swedish PM Stefan Löfven’s warning as coronavirus cases rise
Swedish Prime Minister Stefan Löfven urged people to get better at following coronavirus recommendations to curb the rising infection rate in Sweden. Sweden had long been spared a large second wave of coronavirus infections as seen in many other countries in Europe, but concern has been growing in recent weeks as the . Löfven said that people had become less careful about following health and safety recommendations, and urged employers to make it possible for their staff to work from home if the nature of their work allows. He also urged people not to attend or organise crowded house parties, keep washing their hands, and not hug their friends. "The crisis is not over, far from it. The things we do right at this stage, we will get back later, and what we do wrong we will suffer for later," he told a press conference on Thursday afternoon. No new restrictions were introduced on Thursday, and none were lifted. The comments made by Löfven on Thursday are in line with what Swedish authorities have been recommending since the peak of the outbreak in spring. Sweden last month discussed raising the limit of people attending public events from 50 to 500 as of October 1st, and it was unclear whether or not this would happen. At this stage, it is only a proposal, and when asked about it, Health Minister Lena Hallengren said the government had not yet made a decision to implement the new rule. She said the proposal to raise the limit was based on a low spread of infection, and while the increase in infections was still "not very steep", she could not say whether a decision to raise the limit would come. "We think we're at a stage now where we don't really know which way it is going to go," she said. Public Health Agency director-general Johan Carlson described the situation in Europe, where several countries are seeing a sharp rise in infections, as "troubling", and said such a development was possible in Sweden, too. He said Sweden was currently seeing a small but widespread increase of community transmission, rather than cluster outbreaks, and urged people to follow social distancing recommendations. "We're seeing this increase in all working-age groups and workplaces are an important source of the spread of infection, and we therefore again want to tell employers to provide opportunities to work from home," he said.   A total of 90,289 people have tested positive for the coronavirus in Sweden since the start of the outbreak.
Adaptability necessary to emerge stronger post-pandemic
Did you miss the discussions on September 24 at the second part of our high-level webinar series organized by Swedish Chamber of Commerce for the UK  “Emerging stronger on the other side”? Now you can read a summary and watch the webinar in whole as Ylva Berg, CEO of Business Sweden, Cecilia Malmström, Visiting Professor at University of Gothenburg, and former EU Trade Commissioner, James Sproule, UK Chief Economist at Handelsbanken and Carl-Henric Svanberg, Chairman of Royal Swedish Academy of Engineering Sciences, and Chairman of Volvo Group, discuss the effects of the pandemic, the ensuing financial crisis and how businesses and society at large meet new conditions for doing business in this “new normal”.  

Third set of corona support measures for entrepreneurs in the Netherlands
The Dutch government has announced an extension of the support measures for businesses. The new, third set of support measures comes into effect on 1 October, and spans a longer period than the previous ones: businesses will be able to claim support to help them cope with the corona crisis until the summer of 2021. There will be new conditions in place for some schemes. Read what changes per financial measure on this page.   This information is provided byNetherlands Chamber of Commerce, KVK | Netherlands Enterprise Agency, RVO | Tax and Customs Administration, BelastingdienstPlease note: the information on this page will continue to be updated as details emerge.
Dutch Government Press conference tonight 19.00
Tonight at 19.00 Press conference with PM Mark Rutte and Minister De Jonge regarding the corona developments in the Netherlands. New measurements are expected.   Source:  
Women Business Program September 15, 2020

Health and Self-care

Self-care is important to our physical, mental and emotional well-being. The daily responsibilities of working, running a business, dealing with people, and living day to day and find time to spend with our loved ones slowly wears us down. This is why it important to take steps to protect our overall well-being. Self-care doesn’t have to be difficult or time consuming. Little things like finding time for enjoying your morning cup of coffee in peace, find time for a daily exercise, however small, or to find a morning routine that works for you can be part of your self-care habit. You just need to have the right mindset and know the basics of a stable and effective self-care routine. Physical health is the foundation of self-care, it is also the easiest to start on. Having a fit and healthy body and mind leads to a more positive attitude and a happier disposition.  It will affect the way you work and the way you are dealing with your daily obligations both professional and in your private life. The Swedish Chamber of Commerce Women Business Program in collaboration with Malin Hedlund, MH Leadership will provide the tools and guidance for you to start your self-care routines and to hold on to them to increase your inspiration and energy for your everyday life.     “In my experience coming together in a group with likeminded people increases the inspiration and motivation to take the action steps needed to start your self-care routines and get positive results” Malin Hedlund, MH Leadership    

Did you miss this webinar? Malin Hedlund is offering a 30 minutes zoom recap on October 6, 2020 from 10.00 - 10.30.  Send an email to to join!

  The next Swedish Chamber Woman Leadership Program will take place on November 24, 2020.  More information tba.                                    In collaboration with:
NordicTalks September 23, 2020 Consumers turning green
On Wednesday September 23, 2020 the #NordicTalks partners in collaboration with MissionC and supported by the Nordic Council, were very pleased to welcome more than 150 participants to the second webinar in a series of three about Sustainable Fashion where several leading Nordic and Dutch fashion profiles will be sharing their insights. Production, retail, consumer perspective as well as social and environmental aspects will be touched upon to get an overall understanding on the complexity and how we as individuals can make change happen. Today’s webinar theme was CONSUMERS TURNING GREEN. | Demand driven fashion change. The organisation partners would like to thank today’s inspiring speakers for eye-opening reflections on how to transfer the fashion business models into sustainable and fair. Also big thanks to all participants for sharing thoughts and discussions in the webinars chat and for the great questions to the speakers. Finally, a big thank to Andrea Orsag, Sustainability and Circular Economy Evangelist and co-founder of MissionC, who was and will be our moderator for the whole webinar series. Join us again on Sep 30!   Read the key takeaways of this Webinar by Moderator Andrea Orsag here:  
  • Consumers are willing to be more sustainable, but often don’t know where to start. There are quite some options how to make our wardrobes more sustainable: by getting the best out of what we already have, swapping, renting clothes instead of buying new ones, buying secondhand. If we decide to buy new clothes we should also consider the material (ideally mono), where and how the products were produced and check for certifications where possible. There is a lot of brands investing heavily in marketing to be portrayed as “Sustainable” despite not having data to back their claims and certifications proving it
  • Prices for new sustainably made items are typically higher also due to the fact that they are not mass-produced like fast fashion and they are typically produced in conditions taking into consideration true prices of resources and also fairly paying the ones making them
  • It is worth investing into good quality garments that will last – they retain the value, can be inherited or even sold on one of many re-commerce platforms
  • There is also a rise in rental business models – however only good quality garments will be able to stay in rotation for a longer time. Made to order helps companies better assess what garments are in demand, what patterns consumers prefer and what sizes are needed – hence avoiding overproduction of items and minimising waste. Creating quality pieces that can be repaired and hence prolonging their lifetime should be the new status quo
  • More awareness on Sustainable Fashion needs to be created – it has to become mainstream. Not only sustainable influencers, but overall people with voice are needed to support the transition. Sustainable Fashion needs to be a great alternative to fast fashion – good looking, functional, desired and positioned as the way to go. This would help changing consumers’ mindset about the new business models and new consumption patterns

Did you miss the Webinar? Watch the video here:

An series of Sustainable Fashion webinars.

3rd Webinar, 30th September 2020 | 15:00 – 16:30.  – WE KNOW NOW.   Did you miss the Webinar? Watch the video here:
Zweeds-Nederlandse Vereniging 110 Years
The Swedish Chamber of Commerce congratulates Zweeds-Nederlandse Vereniging with its 110-anniversary celebrated at Grand Hotel Huis Ter Duin in Noordwijk on September 5, 2020. Runned entirely by volunteers, the Zweeds Nederlandse Vereniging plays an important role for the many Swedish and Dutch members with and interest and passion for Sweden and is the largest and oldest of the Swedish associations in the Netherlands.