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Top Success Factors for Thriving in the Dutch Market

Team Sweden is actively assessing the Dutch business landscape through the ongoing Business Climate Survey 2025, gathering insights from Swedish companies operating in the Netherlands.

This survey provides a comprehensive perspective on how Swedish businesses perceive the Dutch market, offering valuable data on economic conditions, emerging trends, and the key factors driving long-term success.

Building on the insights from the 2024 survey, the top success factors identified for thriving in the Dutch market include:

  • Sustainability
  • Brand awareness
  • Cost efficiency

For a deeper look into last year’s findings, explore the full 2024 Business Climate Survey report on our website – link in bio.

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Business Sweden Releases Latest Export Managers’ Index (EMI) for 2025
Business Sweden has published its latest Export Managers’ Index (EMI), showing a slight rebound in the first quarter after two consecutive declines. The EMI rose by 1.1 points to 49.9, reflecting improved sentiment on the current situation, though future expectations remain cautious. The report highlights a sharp increase in expected demand from Western Europe, offering a positive signal amidst broader uncertainty. Compiled quarterly with data from Statistics Sweden (SCB), the EMI serves as a key indicator of Sweden’s economic outlook, providing valuable insights into global export trends. The EMI report is released quarterly, with the upcoming publishing dates for 2025 as follows:
  • 6 February: EMI Q1
  • 8 May: EMI Q2
  • 28 August: EMI Q3
  • 6 November: EMI Q4
Each release offers a deep dive into export demand across regions, providing essential information for Swedish exporting companies to assess market conditions and make informed decisions. The English version of the report is available shortly after each publication.   For more information, visit:
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The Business Awards Insight Special: SKF

In this exclusive edition of Insight, we are proud to spotlight the achievements of the 2024 Swedish Chamber Business Award winners.

Explore how SKF is setting the standard for industrial sustainability through groundbreaking clean technologies, ethical collaborations, and a robust commitment to decarbonisation. Discover their journey toward a circular economy and their well-deserved recognition as a leader in the green transition.

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Swedish Chamber hosts Dutch Chamber Event in Amsterdam
Last week, we had the honour of hosting the Dutch Chamber of Commerce in Sweden’s event, How to establish your organisation in Sweden, at our office in Amsterdam. It was an engaging session featuring inspiring speakers, including Torbjörn Lindmark from Eversheds Sutherland, Fredrik Nilsson and Erik Hedlund from BDO, and Karolina Conrad from Söderberg & Partners. They provided valuable insights into the challenges companies may encounter when establishing themselves in Sweden. This event was an excellent example of the value of collaboration between the Swedish Chamber of Commerce in the Netherlands and the Dutch Chamber of Commerce in Sweden. We would like to thank all partners for the great teamwork and we are looking forward to continuing these meaningful exchanges in the future.
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Meet our Mentor, Fatih Noyan
Fatih is the Country Manager for Ericsson in the Netherlands, a global leader in the communications industry, known for driving innovation and connectivity worldwide. With a strong academic foundation in electrical and electronics engineering, alongside an MBA, Fatih has held various leadership positions within Ericsson across Europe, demonstrating his strategic expertise and leadership. What drives Fatih? Fatih is committed to supporting the next generation of leaders. Sharing his knowledge and insights to help them grow and succeed in their careers. We are excited to have Fatih as a mentor in this year’s programme!
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Patron Member, Ericsson, one of the World’s Most Sustainable Companies in 2025 Global 100 List
Ericsson, one of the Swedish Chamber of Commerce’s valued Patron Members, has been recognised on the 2025 Global 100 list as one of the world’s most sustainable companies. This prestigious ranking highlights companies at the forefront of sustainability, recognising their efforts to drive positive environmental change through significant investments in sustainable technologies. Ericsson’s ongoing commitment to the green transition has earned it a well-deserved place among global leaders in this field. To learn more about this ranking and the other companies leading the way in sustainability, read the full article here:
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Marije Laffeber, New Managing Director of Issuemakers: Rud Pedersen Group
As of January 2025, one of our valued members, Issuemakers: Rud Pedersen Group, has undergone a leadership transition in their Netherlands office. Marije Laffeber has stepped into the role of Managing Director, succeeding founders Sybrig Van Keep and Mayke van Keep. Marije, Sybrig and Mayke will work closely together for the first part of the year to ensure a smooth transition and continuation of the strategic direction. Marije brings over 25 years of experience in communication, politics, and strategic advice, including key leadership roles such as Deputy Secretary-General of the Party of European Socialists and International Secretary and Vice Chair for European Affairs of the Dutch Labour Party. Under Marije’s leadership, Issuemakers will continue helping clients elaborate their social and political impact while addressing societal challenges. Marije shared her enthusiasm, stating: "The past year at Rud Pedersen Public Affairs was a great experience. I look forward to continue working with a fantastic team in Amsterdam on strategic communication, campaigns, public affairs and agenda setting around societal issues in the Netherlands, Brussels and with more than 650 RP colleagues in 20 other offices in Europe!" Founders Sybrig and Mayke expressed their confidence in Marije’s appointment, highlighting her expertise as a valuable asset for the agency’s future. Rud Pedersen Group CEO Morten Rud Pedersen also praised Marije’s leadership as key to expanding Issuemakers’ influence in today's market.
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Health for Everyone: Closing the Health Gap: The Need for Gender-Sensitive Healthcare
Did you know that women spend 25% more of their lives in poor health than men? This discrepancy is largely due to women’s health issues often being overlooked, misdiagnosed, or shrouded in mystery. Research by the World Economic Forum, in collaboration with the McKinsey Health Institute, highlights the vast potential for change: closing the health gap between men and women could unlock 75 million disability-adjusted life years (DALYs) and contribute $1 trillion to the global economy each year. The reality is that global health and social systems have largely been built with men in mind. This has led to the underdiagnosis and mismanagement of many conditions that are preventable and treatable in women, contributing to a significant health gap. Nine major conditions—Ischaemic heart disease, Cervical cancer, Breast cancer, Maternal hypertensive disorders, Postpartum hemorrhage, Menopause, Premenstrual syndrome (PMS), Migraines, and Endometriosis—are responsible for more than a third of this gap. Addressing these conditions requires not only better data and more effective treatments but also improved healthcare delivery and increased investment. One such example is Ischaemic heart disease, the leading cause of death worldwide for both men and women, claiming 9 million lives annually. By analysing clinical trial data through a gender lens, researchers have uncovered critical differences in how men and women respond to treatment, experience side effects, and even face distinct biological factors that affect their health. This is why experts like Dr. Angela Maas are so important. With over 35 years of experience in cardiology, Dr. Maas has focused on heart disease in women and founded the first outpatient clinic for women in the Netherlands. Her work through the Hart voor Vrouwen foundation and her role as a professor of Cardiology at Radboud University are key steps toward improving care for women with cardiovascular diseases. On March 6th, we are honored to welcome Dr. Maas as a speaker for our Women’s Day Lunch event. Join us to gain insights into her groundbreaking work and the critical need for a gender-sensitive approach to healthcare.     Source of information:
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