Swedish Pavilion at PLMA Amsterdam 2026
PLMA, Europe’s largest private label fair, takes place every May and attracts around 3,000 exhibitors and 30,000 visitors. Exhibiting offers a chance to showcase your products to international buyers and distributors.
For over 15 years, Business Sweden has gathered export-ready Swedish companies in the “Try Swedish” pavilion. Due to high demand, the pavilion is larger than ever before. Over 20 Swedish companies will be present at this key food industry event.
The fair takes place on 19-20 May, 2026 at RAI Amsterdam.
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Swedish Chamber Patron Member AstraZeneca – Top 10 Women in Leadership
Swedish Chamber Patron Member AstraZeneca is being recognised in the FTSE Women Leaders Review 2025 report for having one of the highest representations of women in leadership.
This acknowledgement celebrates AstraZeneca's culture of inclusion, where their employee population reflects the diversity of the patients and communities they serve.
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Swedish Chamber Patron Member Capgemini Join Forces with OpenAI
Swedish Chamber Patron Member Capgemini joins forces with OpenAI to accelerate new era of AI-powered enterprise transformation with Frontier Alliance
Capgemini has partnered with OpenAI as a founding member of the OpenAI Frontier Alliance to accelerate enterprise AI adoption. Using Frontier, OpenAI’s platform for AI coworkers, Capgemini will help businesses overcome challenges in data, systems, and operations to deploy AI securely, reliably, and at scale across the enterprise.
“Our multi-year partnership with Capgemini will help bring AI coworkers to enterprises,” - Brad Lightcap, Chief Operating Officer at OpenAI.
“By combining our domain expertise and assets with OpenAI’s cutting-edge models and platform, we move faster, build smarter, and create solutions that weren’t possible before. We see this as a long-term strategic collaboration that will shape the future of our industry.”
- Aiman Ezzat, CEO of Capgemini.
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New D&I Committee Member: Kunwar Singh
We are honoured to welcome Kunwar Singh as the newest member of our Swedish Chamber Diversity & Inclusion Committee!
Our team is growing. On behalf of the Swedish Chamber of Commerce D&I Committee, it’s my pleasure to welcome Kunwar Singh as the latest addition to our Diversity and Inclusion Committee. As a Young Professional with a solid background in Finance and strongly focused on Customer Due Diligence, Kunwar brings yet again a fresh new perspective into our growing team of Committee members. A very warm welcome, Kunwar, glad to have you on board!” - Yves Arthur Nys, Chairperson of the Swedish Chamber D&I Committee and Global Well-Being, Diversity & Inclusion at SKF Group
For Kunwar, inclusion is both a professional and personal value. As he puts it:
“Inclusion means valuing the power of individuality.” – Kunwar Singh, KYC/CDD Analyst, Handelsbanken
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New D&I Committee Member: Olivia Karlsson
We are pleased to welcome Olivia Karlsson as the newest member of our Swedish Chamber Diversity & Inclusion Committee!
"I am an Associate Specialist in Cost Accounting at MSD, currently based in Haarlem. Having studied and worked across Sweden and the Netherlands, I have experienced firsthand how diverse perspectives strengthen decision making and organisational culture. I am passionate about creating equal opportunities and inclusive environments where people feel empowered to contribute and grow, and I look forward to supporting these initiatives through the D&I committee. Additionally, I hope to contribute my international perspective by fostering dialogue across cultures and career stages, helping create initiatives that resonate broadly across organisations." - Olivia Karlsson, Associate Specialist in Cost Accounting at MSD
“On behalf of the Swedish Chamber D&I Committee, it is my pleasure to announce that Olivia Karlsson has joined our Committee, representing our Young Professionals and bringing a fresh perspective to our team. Olivia joins us with valuable experience in cost accounting as an Associate Financial Analyst for MSD in the pharmaceutical industry, a field where diversity and inclusion are key drivers of innovation.
With Olivia's addition to the D&I Committee, we look forward to enriching our discussions with new ideas, perspectives, and ways of working. Her insights will undoubtedly contribute to assisting Swedish Chamber members to foster inclusive workplace cultures and build an inter-generational talent pipeline that allows all employees to thrive.
Please join us in extending a warm welcome to Olivia. We hope you will have the opportunity to meet her at one of our upcoming D&I Breakfasts or other events organised by the Swedish Chamber.” - Yves Arthur Nys, Chairperson of the Swedish Chamber D&I Committee and Global Well-Being, Diversity & Inclusion at SKF Group
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Swedish Chamber Patron Member Scania Celebrates 80 Years in the Netherlands
In 2026, Swedish Chamber Patron Member Scania Netherlands marks 80 years since Adr. Beers NV imported the first Scania-Vabis truck into the Netherlands. To celebrate, Scania is launching the King’s Blue Limited Edition exclusively for the Dutch market: a series of just 80 trucks, each with a distinctive design and unique interior. The introduction signals the start of a festive anniversary year.
Congratulations to Scania and 80 years in the Netherlands!
Read more .
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New Branding & Marketing Committee Member: Bart van Hal
We are pleased to welcome Bart van Hal as the newest member of our Swedish Chamber Branding & Marketing Committee!
"The strength of the brand Sweden is underestimated. It is both an honour and a pleasure to collaborate with the distinguished colleagues on the Brand and Marketing Committee and the collaboration of Husqvarna with the Swedish Chamber of Commerce" Bart van Hal, Country Marketing Manager Benelux, Husqvarna Nederland BV
“The Branding and Marketing Committee of the Swedish Chamber of Commerce in the Netherlands is delighted to welcome Bart van Hal and Husqvarna as the newest Member to this dynamic committee. Many of you will recognise Bart as one of our distinguished speakers and panelists as the Brand Sweden event this past autumn, where Bart shared further insights around this iconic Swedish brand. A warm welcome to Bart and Husqvarna!” Lawrence Masle, Chairperson of the Swedish Chamber Branding & Marketing Committee and CEO at UP THERE, EVERYWHERE
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Business Climate Survey 2026 – Respond Today!
One contribution. Shared insights. Stronger Swedish–Dutch business outcomes!
Launched in 2020 as a global initiative by Team Sweden, the Business Climate Survey has become a vital tool for understanding the business landscape across 40+ markets worldwide.
What is it?
Conducted in collaboration with Business Sweden, the Embassy of Sweden in The Netherlands, and the Swedish Chamber of Commerce for the Netherlands, this survey gathers insights from Swedish companies operating in the Dutch market - mapping key opportunities, challenges, and market trends.
Why participate?
By contributing to the 2026 edition, your company will:
Gain insights into how other Swedish firms perceive the Dutch market.
Benchmark your experiences against 40+ other markets and past years.
Leverage results to create valuable content around your brand.
Help Team Sweden Netherlands tailor its support to your business needs.
The survey was sent to business representatives via email and remains open until March 6. For any questions or if you prefer to complete the survey by phone, please contact vincent.vanroijen@swedishchamber.nl
Read previous Business Climate Survey's .
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