On May 22, the Swedish Chamber of Commerce for the Netherlands hosted a breakfast session with Volvo at The Dutch Golf Club. The event focused on how Volvo is navigating big changes in the car industry, including new rules, world events, and growing competition.
Opening Remarks
Herrik van der Gaag, Managing Director of Volvo Car Netherlands and Volvo Car Germany, opened the event by reminding everyone that real character is shown when no one is watching. He encouraged everyone to “keep on paddling” and not lose sight of what matters.
Volvo’s Story and Vision
Arthur van Es, Consumer Experience Director, spoke about Volvo’s strong focus on people and safety—calling Volvo “the safest car on the planet.”
Product Story
Robert explained that Volvo aims to make car collisions as rare as possible and that Volvo is proud of its Swedish roots and wants to stand out, not just be “lagom”.
Introducing the Volvo ES90: For a Life in Balance
Merel van de Fliert gave everyone a first look at the new, fully electric Volvo ES90. The ES90’s slogan, “For a life in balance,” captures its design philosophy: a modern, safe, and sustainable car inspired by yacht design and Swedish simplicity. The ES90 offers a long electric range, fast charging, and a spacious, practical interior—making it ideal for people who value both style and responsibility.
Networking
After the presentations, guests enjoyed breakfast together and had the chance to see the ES90 up close.
Conclusion
The session highlighted how Volvo is staying true to its values of safety, sustainability, and Swedish design, even as the car industry changes quickly. The new ES90 is a perfect example of Volvo’s vision for the future—a car designed “for a life in balance.”
Thank you to Volvo and all attendees for a great morning!
Recommended events
Thursday, January 26, 2023 – Leadership
18.30-21.00
Live at the Swedish Chamber of Commerce
“21st-century Leadership – Navigating in a World of Change”
At the Mentorship Program Meet up III we are very pleased to welcome Niels Thijssen, Leadership Coach as Inspirational Speker.
Coach, helping leaders to develop a coach mindset, Speaker on Leadership
After studying Organizational Science followed by a 2 year Master program in Public Administration, Niels worked for 10 years in Recruitment and Assessment.
He always combined his work with coaching in elite sport among others he has coached the Belgian Women National Field hockey Team for many years.
The blend of working in business and elite sport gives great cross-cultural insights when it comes to personal leadership development, team dynamics, working under internal and external pressure and positioning as an individual, team or company.
Over the years Niels has worked with several psychometric and learning tools and is currently certified practitioner for Lumina Learnin
Mentorship Program Coach Henrik Jan Guitink, Managing Partner of AIMS International Netherlands B.V.
For further information regarding the Mentorship Program please contact the Swedish Chamber of Commerce by sending an email to info@swedishchamber.nl
The Mentorship Program is made possible by the Swedish Chamber of Commerce in collaboration with AIMS International Netherlands B.V. , member of AIMS International.
Thursday, March 16, 2023 – Diversity and Inclusion
18.30-21.00
Live at the Swedish Chamber of Commerce
“21st-century Leadership – Navigating in a World of Change”
Mentorship Program Coach: Henrik Jan Guitink, Managing Partner of AIMS International Netherlands B.V.
Insightful speaker: Marianne Hamilton, Owner & Author, Advice to my dear daughter

For further information regarding the Mentorship Program please contact the Swedish Chamber of Commerce by sending an email to info@swedishchamber.nl
The Mentorship Program is made possible by the Swedish Chamber of Commerce in collaboration with AIMS International Netherlands B.V., a member of AIMS International.
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