Date: October 28, 2025
Time: 16.00 – 19.00
Venue: Inter IKEA Systems
Olof Palmestraat 1,
2616 LN Delft
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Invitation
The Strength of Brand Sweden
The Swedish Chamber of Commerce, together with the Branding Committee, Inter IKEA Systems, and the Swedish Institute, is pleased to invite you to one of our flagship events: The Strength of Brand Sweden.
Join us for an insightful and inspiring afternoon dedicated to exploring Sweden’s new Nation Brand Strategy. Engage in meaningful dialogues with leading experts from both Sweden and the Netherlands as we examine how the power of Brand Sweden can elevate your business.
According to our recent Business Climate Survey, 83% of Swedish companies in the Netherlands believe that Brand Sweden positively impacts their success. This event offers a unique opportunity to delve deeper—discover actionable strategies, learn from your peers, and explore how the Swedish Institute can support your branding journey.
We look forward to welcoming you to this key event.
Program
16.00 Welcome and opening
16.10 Sweden’s National Brand Strategy by Christian Billar, Swedish Institute
16.30 IKEA, one of the partners of the National Brand Strategy
16.50 Interactive Panel discussion with Swedish Industries in the Netherlands, including Q&A
17.45 Networking and Drinks
19.00 End of Event
Speakers List:
Christian Biller, Brand Strategist, Swedish Institute
Nina Bogstedt, Brand & Marketing Manager, Inter IKEA Systems BV
More speakers to be confirmed
Moderator:
Lawrence Masle CEO UP THERE, EVERYWHERE, Moderator & Speaker
Inter IKEA Systems
Olof Palmestraat 1,
2616 LN Delft
Participation Fee
This event is offered free of charge, registration however is compulsory.
Registration details
Please sign up below before October 22, 2025.
By registration you will receive a confirmation.
Non Members (Guest)
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