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New Report, “The Social Shift” launched by Swe-Cham member Team5pm
How are consumers discovering, following, and shopping with brands in 2025? Social agency team5pm has conducted research with 800 consumers in the Netherlands and Sweden to shed light on evolving consumer behaviors in two digitally advanced markets.
Their just launched report The Social Shift, provides valuable insights for businesses aiming to connect with their target audience and stay ahead in today’s rapidly changing social media landscape.
Key findings from the report include:
- The growing role of YouTube and Instagram in brand discovery & TikTok’s dominance among Gen Z
- What drives consumers to follow or unfollow brands & the interactions they value most
- The rise of social commerce and how brands can turn engagement into action
- The importance of relevancy and authenticity in driving trust and purchasing decisions
- Consumer expectations for transparency when it comes to AI-generated content
Why this report matters to your business:
- Gain data-driven insights into generational behaviors, helping you better understand and connect with audiences in the Netherlands and Sweden
- Explore actionable strategies to refine your approach to social media, improve audience engagement, and adapt to evolving consumer preferences
Want to reach your audience on social media in 2025? Download the full report here
