IKEA scaling up social entrepreneurship business – aims for 95,000 jobs by 2025

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IKEA has been collaborating with social businesses since 2012, and currently the initiative is generating work
for more than 30,000 people. Handcrafted collections and products produced in collaborations with social
businesses are sold in IKEA stores worldwide. Today, IKEA announces scaling up social entrepreneurship
business with the ambition to reach 95,000 jobs by 2025.


For several years, IKEA has been working with social entrepreneurs to create a better everyday life through
long-term job opportunities and livelihood for people who need it the most. The social businesses produce
unique handcrafted products in order to create financial independence and life-changing opportunities for
marginalized groups and women in vulnerable communities. The ability to earn an income also has a direct
and positive effect on nearly 150,000 family members of these artisans today.
To be for even more of the many, IKEA has taken the decision to extend the scope and the goal is to increase
the number of jobs from today’s 30,000 jobs to 95,000 until 2025.

“I’m very proud of what we’ve accomplished, but I know that we can do much more. We have built strong
business relationship with our partners for many years, and now we are happy to join hands with a few
additional highly established social businesses, and together we will be scaling up the social entrepreneur
business,” says Vaishali Misra, Business Leader, IKEA Social Entrepreneurs Initiative.

IKEA will extend the business together with existing partners, supporting with knowledge and expertise around
design, production and working environment. In addition to this, new scalable partners will be identified as
social business partners to IKEA and create positive change for more people. As a result, more jobs will be
created, and IKEA will increase the offering of high quality, handmade and unique design enabled through craft
traditional techniques products in the stores worldwide.

“It’s a working relationship on inspiration, knowledge sharing, and mutual exchange of competencies. The
social entrepreneurs ensure a diverse and unique product offer. On its part, IKEA uses its network to supply
the enterprises with affordable, high-quality raw material, extending their infrastructure to the social
enterprises. By doing this on a high scale, we could also inspire other retailers to do the same. That’s what I call
impact!” says Vaishali Misra.

At IKEA.today you will find an in-depth overview of the initiative, while making ambitious commitments for the

In addition to the Social Entrepreneurs initiative, several local social entrepreneurs partner up with IKEA retail
markets, providing services and products upcycled from IKEA Textile waste and local food products.


PRESS RELEASE 10 February 2021
Älmhult, Sweden