Back to overview
After careful consideration, Hendrico de Brabander has announced his decision to step down as CEO of Noviflora. Xander van Reisen, second generation within the family business and currently Chief Commercial Officer (CCO), will assume the role of CEO as of 1 April 2026.
Hendrico de Brabander joined the family business over nineteen years ago. Under the shared vision and leadership of De Brabander and Van Reisen, Noviflora experienced strong growth and evolved from an export company into an international organization with operations in the Netherlands, Scandinavia, and Switzerland.
