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Due to the international expansion and strong growth, Swedish Chamber of Commerce Patron Member Noviflora’s management team has been expanded in 2022 with Ad Lagarde as CFO of the group. In addition, changes have been made to the existing management team: Ad Lagarde (CFO), Hendrico de Brabander (CEO), Xander van Reisen (Managing Director Zweden) and Ringo Veenman (Managing Director Noviflora Holland & other countries). Together, they lead and motivate the 250 employees of this close-knit family business.

The floriculture landscape is changing rapidly and Noviflora wants to be able to respond decisively to this change, says Hendrico de Brabander: “In order to be successful in the long term with the strategy of our family business and to be able to respond adequately to changes and opportunities in the floriculture market, expansion and professionalization of Noviflora’s top structure is an important next step.”

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