Think you know IKEA? Think again.
This time, we’re putting food under the microscope. Numbers, names, successes, and failures – we’re lifting the lid on our food products. In bitesize chunks, naturally.
Our plant-based foods are going from strength to strength, with more and more customers choosing them over the meat-based versions. Last fiscal year, for example, 19% of the hot dog and ball families we sold were plant-based – that’s over 20 million plant and veggie hot dogs, and 13+ million portions of plant balls.
It’s no secret that for many of our customers, a visit to IKEA often goes hand in hand with a bite to eat. But in some countries, food plays a more pivotal role than others. In 14 Ingka markets, for example, the take-up rate in food is more than 100% – meaning that customers are more likely to buy food products whenever they visit us.
Read more here.
