EUROVISIE – New Member

From an attic project to an international business

The You’S Amsterdam, Youpi!, and De Stijl eyewear collections are perfect examples of real ‘Dutch Design’.  Eurovisie, the company which produces these collections, is established in Den Bosch, in the Netherlands.

  A down-to-earth business man, Han Bulten established the company Eurovisie World Wide BV from his attic in a small village in the south of the Netherlands. After having represented several spectacle frames brands for 15 years, he decided to establish his own company and launch his own brand. You’S Eyeworks (which he pronounced as U.S): a collection of trendy frames, which showcase a passion for designing. Han did not believe in advertising; he preferred to focus on quality and a good price and on offering excellent service instead. ‘’Let my product speak for itself’’ he used to say. He found his first foreign customer in Belgium. After Han’s first participation in the renowned Silmo optical fair in Paris in 2002, Eurovisie really took off. International interest boomed. Han sold the business in 2006. The Next Step In 2008 another collection was launched, Youpi! The styles and values of the You’S brand had been sublimely translated into frames for children. The result was a children’s collection easily differentiated from other brands. In 2011, after more than a year of research, development and fine-tuning, EUROVISIE announced the launch of a new brand: De Stijl Holland.  De Stijl is a men's collection following in the footsteps of the artists that stood at the origins of the Stijl Holland 1924 movement. Each model’s basic design is a search for harmony through the use of lines and right angles and for the balance between the colours underlining the composition. A new era In the beginning of 2016, Eurovisie was taken over by Christer Nilsson, Magnus Lennartsson and Jerome Morillere. The latter two were already a part of the Eurovisie team from 2014 and onwards. From this moment Eurovisie World Wide was renamed to simply Eurovisie but with the same famously international appeal.   It’s all about service Why is Eurovisie so successful? The list of elements that contributed to the brand’s success is long. The key element is the concept ‘Dutch Design’, which stands for: clear-cut, gutsy and original designs. In addition to this, the fact that the collections are highly wearable and the attractive price/quality ratio also plays a major role. The fact that Eurovisie designs its own frames is also very important. "We are proud of designing the frames ourselves and do not believe in doing the same thing as everyone else", says Jerome Morillere, Creative Director at Eurovisie. "We like to leave our own mark on our collections". Eurovisie pays a lot of attention to details, fit and functionality. Every aspect is carefully checked before a design becomes final. The outcome is that the frames are eminently wearable. Moreover, the collections are manufactured under the strict quality supervision of the head office in Den Bosch.   Eurovisie BV Carl Magnus Lennartsson Managing Director   P: +33 645 09 44 27 E: Visiting address: Uilenwaard 29 5236 WB ’s-’Hertogenbosch The Netherlands  
Swedish Fika

Probably you have all heard about the Swedish fika-tradition; the morning or afternoon break that most Swedes take, at work or with friends/family, to have a cup of coffee and a "bulle" (cinnamon roll). A break to relax, have a chat, gather new energy and inspiration for the day.

Why not try a fika-inspired afternoon break at your company or event instead of the usual "bitterballen" and finger food? Northern Delight offers a custom made fika-experience with a buffet of different sort of sweet rolls, cookies and cakes.  A combination of sweet and savoury treats is of course also possible. Make the fika-experience complete with a barista serving al different kinds of coffee, upon individual order of your colleagues/customers, fresh from the espresso machine. Northern Delight offers this option in cooperation with barista partners. For more information send an e-mail to: or call 06-15 08 73 63. Have a nice day!       
Annual Review 2016 Now available

The Swedish Chamber of Commerce Annual Review 2016 is now available and has been sent to all members. We would like to thank everyone who has contributed to making this Annual Review to a fantastic report of the Swedish Chambers activities and members during 2016.

Welcome to contact us at should you like to receive more copies.

Digital version for download available at 

Evert Halvarsson

We are very sorry to pass on the very sad news that has reached us that our former Board Member Evert Halvarsson has passed away last week after a long time of sickness. Mr. Halvarsson has been a very valued member and colleague of the Swedish Chamber of Commerce Board of Directors from 2012-2015.

  His relation to the Swedish Chamber however, started already in his time as General Manager Scania Production in Zwolle where he invited the members of the Chamber more than once for inspiring company presentations and factory tours. Many members will remember the special visit to Zwolle when they were invited to a very spectacular tour at the test circuit in the Scania trucks. Later, in his capacity as General Manager Scania Nederland in Breda Evert Halvarsson very generously hosted a Swedish Business in Brabant event with very interesting speakers and inspiring presentations. Scania Nederland B.V was awarded winner of the Swedish Chamber Export Prize in 2013 which was handed over to Evert Halvarsson and his colleagues at Apollo Windham hotel in Amsterdam by the Ambassador to Sweden in that time, Mr. Håkan Emsgård.  The Swedish Chamber of Commerce is expressing our warm condolences to his wife and children, family, friends and colleagues.
Expatcenter Amsterdam becomes IN Amsterdam
Expatcenter Amsterdam, partner of the Swedish Chamber is now known as IN Amsterdam (short for International Newcomers Amsterdam) and have also moved in to a new office location on the first floor of the I-Tower of WTC Amsterdam.  As Amsterdam continues to attract an influx of international residents The Expatcenter have moved to a larger premises within the World Trade Center Amsterdam in order to accommodate increased demand for its services. The extra space will allow the organisation to implement new services for companies and their international employees and to collaborate with on initiatives to attract international talent. The Swedish Chamber of Commerce congratulates Els Bosma, Director and her collagues with the launch of their new brand identity and their new location. Read more about IN Amsterdam here       
Internships at the Swedish Chamber of Commerce Fall 2017

The Swedish Chamber of Commerce in the Netherlands provides a dynamic networking platform to promote cooperation between Swedish and Dutch business. This autumn we offer two internships for motivated and motivated students who are at the end of their education. The internship will start on August 21 and end on December 20th.

Internship 1: Event Management & Young Professionals Trainee

For this internship, we are looking for a marketing-oriented economics student from Swedish university or university.

This internship includes:

  • Assist in the planning and execution of the Chamber of Commerce.
  • Market Chamber of Commerce Chamber of Commerce and contact with potential new members of the YP and Chamber of Commerce.
  • Work with administrative tasks.
  • Attend meetings with partners.
  • Representing the Chamber of Commerce and YP at different events.
  • Responsible for the design and implementation of YP events, member administration and coordination of YP committees meetings.

Internship 2: Communication Management Trainee

To this internship we are looking for a marketing-oriented media and communications student with an interest in graphic design and experience of social media, from Swedish university or college.

This internship includes:

  • Develop and implement the Chamber of Commerce's communication and social media strategy.
  • Market the Chamber of Commerce's activities via the website and social media.
  • Design the Chamber of Commerce and YP's newsletters, invitations, and information material.
  • Maintain digital membership register and other administrative tasks.

Terms and Conditions

  • Swedish citizen.
  • The trainee must be enrolled as a student at the Swedish university/college.
  • If the practice is not included as a scoring course, the institution shall certify that the practice is relevant to the student's educational orientation.
  • The trainee must be insured.
  • No compensation is paid for the internship and the intern is expected to arrange accommodation.

Application letter and CV with photo is sent to

Deadline for application HT 2017: 2 June 2017

Welcome New Member – Northern Delight
Northern Delight is a Utrecht based catering company specializing in the Scandinavian cuisine in general and specifically the Swedish cuisine. The company was established in 2013 by Swedish native Ingrid Geel Nilsson. As "the Swedish Chef" Ingrid and her company brings a piece of culinary Scandinavia to the Netherlands. Experience the Swedish fika-tradition (coffee with one or many sweet treats) with for example Swedish cinnamon buns and Princess cake. Order a smörgåstårta, a savoury layered sandwich tart with delicious fillings, for a special occasion. Enjoy a three course Midsummer meal with a cured haring tasting. Treat your company or family to a extended (Christmas) buffet with all the Swedish traditional dishes such as cured salmon, roast beef of moose fillet, Swedish meatballs, Janssons temptation and so much more. The options are many. Danish pastries (wienerbrød) and the Danish/Norwegian "kransekage" are also part of the options. Northern Delight provides a full catering concept, everything from food to drinks, waiting staff, hardware facilities, project management etc. Are you curious to get some hands on experience with the Swedish kitchen? Then sign up for a cooking class with Northern Delight. In general there are six cooking classes per year open for private registration, three in the spring and three in the autumn. You can also request cooking classes for groups, for example for a corporate event. For more information please visit our website:
Welcome new board member Maria Karlström
Maria Karlström, Director Business Support and Marketing & Communications at Scania BeNeLux Past: Regional Coordinator - Europe at Scania Group, Head of Product Adaptations - Trucks at Scania Group, Head of Cable harness installation and various other functions within Scania since 2002. Education: Stockholm School of Economics IFL Executive Education, KTH Royal Institute of Technology, IHM Business School. Summary: Proven track record in developing people and organizations and at the same time delivering what is needed to the right time and cost. Working with continuous improvements (Lean) for many years. Proved record in international business development and sales.