In The FutureBrand Country Index 2019, Sweden is ranked as the fourth strongest nation brand, after Japan, Norway and Switzerland. According to the report, Sweden is mainly associated with democracy, tolerance and high quality of life as well as with technology and sustainability.
Christian Biller from the Swedish Institute says the following about the report: “In the eyes of the outside world, Sweden is perceived as a country where one has the opportunity for a high quality of life and that this is not limited to a few. That values such as openness and caring, as well as innovation and sustainability, are linked to Sweden are positive and create good conditions for attracting students, researchers, tourists and investors”.
The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to strength of perception.
The 2019 Index reveals which countries qualify as a ‘country brand’ and can be shown to have a measurable competitive advantage over their peers as a result. It also includes the full rankings by dimension, complete perception dashboards for the top country brands, regional ranking, leading cities as well as the top risers for the future.
This will be of real value If you are a country brand manager or tourism, trade and investment expert keen to understand the levers you can pull for competitive advantage. It also provides valuable insights for professional brand managers and leaders seeking to further harness country of origin associations for corporate and consumer brands.
Follow the link below to read the full report.