The Chamber meets with Paul de Jong, new Country Retail Manager IKEA NL

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Last week Ehsan Turabaz and Kerstin Gerlagh were very pleased to meet with Paul de Jong, the new Country Retail Manager IKEA NL and successor of Lena Herder, at his new office above the IKEA store in Haarlem. It was a pleasure to have lunch together and listen to Paul’s plans and visions for the coming years which were already laid out in IKEA’s press release published when Paul started his asignment in April. The Swedish Chamber of Commerce is very honored to welcome Paul to the Swedish Chamber of Commerce business network and we are looking forward to future collaborations. 

About Paul de Jong,

Paul (1977) is the new Country Retail Manager for IKEA in the Netherlands. He succeeds Lena Herder, who has been the Country Retail Manager for more than three years. Lena Herder started as Country Retail Manager for IKEA Sweden on 1 February.

Paul has been working at IKEA since 2009. Through management positions within IKEA Germany (Deputy Store Manager of IKEA Köln-Godorf, Store Manager of IKEA Bremen and IKEA Berlin-Lichtenberg), he joined IKEA France in April 2016 where he started as Deputy Retail Manager. Now Paul makes the move to Country Manager in his mother county Netherlands.

(Online) shopping convenience
Paul will lead the total Dutch IKEA business and the nearly 6,000 employees. His most important tasks are to steer the worldwide IKEA transformation in the Netherlands in the right direction and to ensure the further growth of IKEA Netherlands. An important focus is on ensuring (online) shopping convenience for the customer, so that even more people can go to IKEA wherever and whenever they want.​

Collaborate
“I am proud to be able to fulfill this role at IKEA Netherlands,” said Paul. “It’s an interesting time in which many changes take place at IKEA. We are investing more than ever in better ways to serve our customers; in our existing stores and online. We are also working on strengthening our services and making our business operations more sustainable. We do this to also be healthy in the longer term. “​

Paul continues: “The coming period I will use to visit all stores, the distribution center and CSC, to get to know as many colleagues as possible. I want to get all the changes done without losing sight of the human aspect of our organization. Changes are not always easy. But if we do it together, I am convinced that it will work and that we will become even more successful.”

Source IKEA.Com/nl 2019-04-01

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