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Try Swedish!
Last week, our three trainees, Noel, Vincent and Frida had the opportunity to attend PLMA 2026 in Amsterdam. With exhibitors from more than 80 countries, Sweden was strongly represented through the Try Swedish Pavilion together with Business Sweden.
During the visit to PLMA at RAI Amsterdam, our trainees had the chance to connect with a wide range of Swedish businesses and gain valuable insights into their international growth journeys and presence in the Dutch market.
It was inspiring to experience the energy around Try Swedish and to see firsthand how the initiative supports Swedish food and beverage brands in reaching new international markets!
