Management and Operation
Petra Zachrisson Beets
CEO
Ellen Berntsson
International Management Trainee
Marketing & Communications
Arvid Thorstensson
International Management Trainee
Members & Young Professionals
School of Business, Economics and Law at the University of Gothenburg
Caroline Kullman
International Management Trainee
Events & Business Development
Our core values
In order to accomplish the goals and objectives of the Swedish Chamber of Commerce, the team works with all components of the Strategic House and closely with the board, committees and members, with a clear focus on the core pillars of Sustainability, Innovation & Tech and Diversity & Inclusion as well as Branding & Marketing.
Focus areas
The daily work centers around five focus areas:
Strategic house
The Strategic House visualises the Swedish Chamber’s mission, core values, focus areas and vision. This model is used to effectively present the key aspects of the organisation’s strategy and how the Swedish Chamber is working to achieve its goals and target both short-term and long-term. The organisation’s mission and vision are important parts of the strategic house.
