We are very pleased to give a warm welcome to our new YP Member, Lilian Shahnazari!
The Eurovision Song Contest is finally taking place in Rotterdam, and what better way to get into the mood than with other fellow Nordic Young Professionals!The Nordic Chambers of Commerce in the Netherlands are organising “Nordic YP Afterwork: Eurovision Challenge” on Wednesday 19th of May at 18:30 CET, just between the two semifinals. Join us to demonstrate your Eurovision knowledge and compete against others for a chance of winning a prize!
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We are looking forward to welcoming Niels Thijssen, AIMS International Team Member, as inspirational speaker at the Swedish Chamber of Commerce and Young Professional Mentorship Program on April 22, 2021. For the last 5 years is in charge of the Belgian Women National Field hockey Team. The blend of working in business and elite sport gives great cross-cultural insights when it comes to personal leadership development, team dynamics, working under internal and external pressure and positioning as an individual, team or company. At our Meetup on April 22 Niels will present what personal development/growth can be, using the elite sport as an analogy.
This webinar is a part of the Swedish Chamber of Commerce and Young Professionals Mentorship Program 2020-2021 and open for Mentors and Mentees of this program only. Next Mentorship Program will start fall 2021. Welcome to send an email to for more information about next years Mentorship Program.For more information about the Swedish Chamber of Commerce and Young Professionals Mentorship Program welcome to visit our Event Series page: The Swedish Chamber of Commerce and Young Professionals Mentorship Program 2020-2021 is supported by
The Swedish Chamber met with Tuija Jokisaari, Owner and Managing Director of HEX Travel — a Destination Management Company specialized in providing visitors to the Netherlands and Benelux with all they need for a meaningful visit. In difficult times like these, they prepare for a future of sustainable tourism and meaningful traveling.“As you can tell from my name, I was born in Finland'', says Tuija Jokisaari — Owner and Managing Director of HEX Travel. Like many Finnish families in the early 70s, Tuija’s moved to Stockholm, Sweden. That is where she grew up, worked and eventually developed a passion for the traveling industry. “Then one sunny day I went to Austria for a skiing holiday”, she continues laughing. From there on it went fast. Tuija decided to move to Amsterdam with her new found love and started to work for a traveling company, taking care of Swedish groups coming to the Netherlands. Little did she know she was about to start her own traveling business just a few months later. — I just started at my own kitchen table. It was in the year 1997 when I started to build up HEX Travel and today we are still here, doing it with lots of passion and energy. Why a Destination Management Company? — It all has to do with my background. Working in the hospitality business, and taking care of people. When I came to the Netherlands I discovered that there was a need for taking care of Scandinavian and Finnish clients coming here. Me noticing that was important, and proved to be very successful in terms of business.
Making traveling meaningfulHelping groups and individuals to organize their stay in the Netherlands — including everything from hotels to study visits — HEX Travel call themselves a full service company, with their main customers being corporate clients such as architects, city planners or municipalities. They make sure that anyone with an interest or purpose to visit the Netherlands gets that all-important extra level of service. — It is not about booking hotels, everyone can do that. It is about making our clients’ trips meaningful. We connect Scandinavian or Finnish companies with Dutch ones, so that they can meet and learn from each other, whatever business area they are in. And it has proved to be a successful format. “It is a language thing, but also a cultural thing”, Tuija continues, explaining that it is important to understand what Scandinavians prefer when coming to the Netherlands, but also what the Dutch culture and mentality is like. What is specific about Scandinavian and Nordics when they travel? — Well there are differences between the countries… With Swedish people you see that Fika is important. They have lots of coffee breaks and discussions before making decisions, meanwhile Finns tend to be quicker. And Norwegians tend to have a way of telling us basically ‘this is what we want and we want you to execute’.
Moving towards a sustainable futureUp until the corona pandemic, Tuija thought she had seen it all. But with global lockdowns and traveling restrictions, HEX Travel, like the rest of the traveling industry, took a big hit. “It was like pulling a plug, and then there was basically nothing”, she says. Still, the Dutch-Scandinavian team manages to move forward and prepare for the future. “The traveling industry is going to come back”, Tuija ensures. — In the past we saw that Amsterdam, for instance, suffered from the wrong kind of tourism. So together with the city of Amsterdam, but also internally, we have started to educate ourselves on how to create sustainable tourism with a GSTC Training Program. So that once people start traveling again, people can experience the destinations in the Netherlands in a better, more respectful way.
A message to the MembersWith many Swedish corporate clients traveling through them to the Netherlands, a membership in the Swedish Chamber was natural for HEX Travel. And in times like these, they seem to profit more from the membership than ever before. — It has always been wonderful to see everything you do, from all the events to the newsletter. I know that we as a company profit from the relationship with the Swedish Chamber, and now we have had a lot more time to do so. As they patiently wait for traveling and tourism to return to normal, Hex Travel would like to communicate to all Chamber Members that they are accessible and ready to help with anything you need. — Even small things such as making dinner reservations, helping to get a Swedish guide for clients coming to visit companies in the Netherlands, or a recipe for a Smörgåstårta. Whatever they need, they can reach out to us. Website: E-mail:
Text: Jennifer Nilsson — The Swedish Chamber of Commerce for the Netherlands
The Swedish Chamber met with Linus Wretblad, serial entrepreneur and CEO of new Member company IPscreener. With the vision to create sustainable innovation and to democratice intellectual property, the AI driven platform enables everyone and anyone to explore and understand the knowledge hidden in patents.
Linus Wretblad, serial entrepreneur and CEO of IPscreener.
Linus Wretblad launched his first start-up back in 2000 — a service firm helping innovators and companies to assess if they were actually innovating new stuff or re-inventing the wheel, so to speak. Before launching his start-up, Linus worked for the Swedish Patent Office, giving him the initial idea to work as an innovation consultant. But what he noticed during those earlier years was the tendency for him to enter the innovation process too late.
— It felt like a shame having to decline and say ‘yes it is a great project, but you know it already exists’ too often. And then I thought that if we professionals can find it so easily, we might as well build an algorithm or an AI that does the same thing and help decline earlier in the process. So then I launched my second start-up, IP-Screener.
Democratising intellectual property
The vision is to create sustainable innovation and to democratize intellectual property, which basically means to enable everyone and anyone to explore and understand the knowledge hidden in patents. 80 percent of all the tech knowledge is hidden in patents, Linus explains, and as much as 90 percent of this data is free to use.
— The problem is that it is so complicated to understand and explore that you normally need specialists to do it. But what IP-Screener is doing is that it enables anyone, just from using your own words, your own texts or your own description of an idea, to straight away get a dashboard of the innovation landscape, and it also helps you to understand and interpret the documents showing up.
Is it like a search engine, in a way?
— I call it business intelligence collector, because you get smarter and get instant insights from the world-wide knowledge base. You get an understanding of the most similar technologies out there and how they relate, who the main competitors are and where they are. And also where the possibilities are to make more business. So it is more than a search tool. It is about building your knowledge and your brains to have better business.
Screenshot from the IPscreener platform.
Creating innovational structure
Naturally, it is profitable for businesses to use IPscreener during the so-called birth stage, where the business is still just an idea. That is when you according to Linus want to ask the question ‘might someone else have done this already?’ and explore thoroughly, rather than start building. However, larger companies with already established innovation workflows also profit from using IPscreener, he explains. Especially in terms of structure.
— You would benefit from having IPscreener as a tool for running through ideas as a preliminary step. This way, everytime you open up a new idea for review, you already have a dashboard of the innovation landscape provided, meaning that you have a structure for dealing with new ideas.
IPscreener helps to create a transparent process, especially in times where teams reviewing ideas within companies tend to be small with limited budgets, making it hard to review projects with exhaustive analysis. You sort of get a traffic light for different projects,, helping to distribute resources of time and efforts to those that more promising, and avoid risking reinventing the wheel Linus says.
— The red light is when you find something completely overlapping, and then you can close the budget. Yellow might be projects that are partly overlapping, which then gets smaller budgets. And green is where you do not find anything similar, and those are the cases where you should do an exhaustive manual assessment.
Chamber membership and strategy
IPscreener is a member of five Swedish Chambers around the world, the most recent being the Swedish Chamber of Commerce in the Netherlands. But despite the fact that he has been doing start-ups for more than 20 years, Linus admits he discovered the benefits of a chamber membership quite late.
— I never thought about the fact that we have Chambers of Commerce in different countries. When I then met people from the chamber in San Francisco during an innovation camp, it sort of opened up a new world to me. I thought ‘hey this is a good network and solid organisation, and the brand of three crowns and Sweden is very strong’.
From there on Linus started to explore the chamber networks, creating events and exchanging contacts. As the memberships have increased over the years, he continues to benefit from the same things.
— I think that is a very good way to create networks and to share experiences, and I believe very much in that. Also in letting the chamber be a door opener for companies we normally have problems reaching, for example when we are exploring new features of ours.
Why is the brand of Sweden strong?
— I wish I had realized this sooner, but Sweden is a very solid brand which has been on the international market for a long time. It stands for quality, transparency and reliability. And that opens up a lot of doors. If I say that we work together with the Swedish Chamber of Commerce, people want to listen and they are more interested to share experiences.
Text: Jennifer Nilsson — The Swedish Chamber of Commerce for the Netherlands