A warm welcome to new member BridgeHead
The Swedish Chamber of Commerce is very pleased to give a warm welcome to new member BridgeHead.   About BridgeHead BridgeHead is a network strategy consultancy firm founded in The Hague in 2008. Our consultants are established names in private, governmental and political networks in The Netherlands. Our services include network strategy development and execution, strategic communication advice, sales & sourcing support and public affairs. Our company supports numerous international companies in doing business together and/or with central government bodies in The Netherlands. Clients seek our advice when their interests need political argumentation and/or to ensure a level playing field position in large tendering projects and become top of minds with relevant stakeholders.  
The Swedish Ambassador Congratulates the Swedish Chamber
The Swedish Ambassador Mrs. Annika Markovic, Honorary Chairwoman of the Swedish Chamber, congratulates the Swedish Chamber of Commerce on their 60th Anniversary. The 60 celebration will take place on November 18, 2021 with a Swedish – Dutch Innovation Summit and Gala Dinner focusing on 21st-century Innovation, bringing together business leaders, entrepreneurs, politicians and academics from both Sweden and the Netherlands to address the greater trends facing us, from tech and innovation to sustainability and impact, as well as the future workforce and global trade. We are excited to look at our joint future ahead, the challenges and recovery, and how we can learn from each other. At the Gala Dinner we will present an evening full of entertainment and the Swedish Chamber Business Award Ceremony. The evening will be presented by the Dutch artist Kim-Lian van der Meij who has very strong Swedish connections and lives partly in Sweden. This will be another highlight in the Swedish Chamber of Commerce for the Netherlands history, welcome to join!   For more information welcome to visit the 60th Anniversary Event Page  
Lime Technologies — CRM with a twist

The Swedish Chamber met with Armanda Kusse, Country Sales Manager at new Member Company Lime Technologies Netherlands, to find out more about their expansion to the Netherlands, how it all started in the Swedish student city Lund, and what that CRM twist signifies.

When Armanda Kusse was headhunted almost a year ago, she was not immediately interested in joining the Swedish company that suddenly approached her. Already selling CRM systems, she simply was not looking for anything new. She was, however, eager to know more about her future competitors on the Dutch market. And so she downloaded Lime CRM. — I wanted to know what it was about, and I was quite intrigued by the technical possibilities and the simplicity of the tool. So I called the headhunter and I said ‘you know what, let’s have a chat and see where we go from there’. A couple of interviews later Armanda started working as Country Sales Manager for Lime Technologies Netherlands. She and her, back then two colleagues, had lots to arrange before setting up the actual office. Today they are a team of nine people, and still expanding, all making sure that Lime gets the same recognition in the Netherlands as in the Nordic market. — People still think of the citrus fruit when they hear our name in the Netherlands, whereas in Scandinavia everyone knows about us. And so we focus a lot on branding, writing lots of articles to post on Dutch websites, doing promotional television, social media and finding customers that are business entrepreneurs. Although the market entry strategy is set together with the headquarters in Sweden, Armanda plays a vital part when it comes to bringing the local touch.  — We used to have a general website which was the same for every country, and changed that because the Dutch are more straight forward and want to see in a split second what is in it for them, how they can benefit from it and if they can try it for free. Whereas Swedish people typically are more interested in knowing what the company is doing and what they stand for. 

From Lundalogik to Lime

It all began in 1990 with a couple of Lund-students who enjoyed programming and decided to start Lundalogik. As the three founders gained more customers, they found themselves in need of a customer management software — and so they developed one. Since then, the goal has been to deliver exceptionally user-friendly systems that simplify everyday life for employees. So what about the name Lime? The new name came about in 2002, when Lundalogik simply felt too Swedish to work internationally. But even if the original company name was replaced, the belief and connection with students remains the same until this day.  — They started as students, and today we are a 250+ employee company. Therefore, our recruitment process is still based on students. We have very good contact with Lund University and we try to do the same in the Netherlands, keeping contact with universities in Utrecht, Amsterdam and also in Delft and Eindhoven. That way students know us from the beginning. 

Creating customer magnets

Lime’s core mission is to create customer magnets, meaning that they help their customers become good in helping their customers. They not only deliver a CRM platform, but make sure to adjust it for each organisation’s unique needs.  — That is the twist. We deliver CRM just like many other companies do, but what separates us is that we, on top of delivering a CRM platform, have these bricks which we use to make it fit each organization's needs. We are capable of tweaking our system in different ways without being as expensive as if we would do it completely custom made.  Is that what sets you apart from other distributors? — Yes, but we are also a very good supplier. We are good in technical aspects, like connecting with other systems so that you get all data in one workflow, but we are also very good with our customer service. We never say ‘here is the tool, good luck’. Instead we help them from beginning to end, taking them by the hand and making sure that we are always there when needed. When it comes to GDPR legislation, Lime’s CRM add-ons help companies to handle the tricky questions of how and for how long it is allowed to store information, making sure that everything the company does with people data is GDPR proof.  — In summary, GDPR is about giving individuals certain rights and imposing significant responsibilities on anyone who processes personal data. The GDPR add-on for Lime CRM eases the admin burden and improves transparency between you and your customers.

A Lime-ers culture

“Are they Lime-ers enough”, says Armanda, sharing an inside joke of what the Lime culture is like. Having never worked for a Swedish organisation before, she was pleasantly surprised by finding out how helpful everyone was towards each other within the company. — I think it is amazing how good everyone is at helping each other out. That really is in Lime’s culture, to treat people fairly and help one another out when needed. In a team of 250+ people, you can still walk down the hallway and ask anyone for help. It does not matter if it is customer support or the CEO. What also characterizes ”Lime-ers” is treating men and women equal.  — In my past career, I have had many occasions where there were always more men in charge, and had better opportunities then woman. The glass ceiling was there for sure, and still is. But with Lime, I truly experience that they care about whether you are good or not. Gender is irrelevant. 

Learning from the chamber network

Lime Technologies decided to join the Swedish Chamber network in April, and the reason was pretty self-evident — they value the possibility to learn and gain knowledge from other Swedish companies in the Netherlands. — Sweden’s difference in approach is something I want to learn from. So I joined to find information and learn from the other companies. There are members that have been in the Netherlands for years already, so in that sense they are experts. And it would be silly not to listen to them. And I really like the Swedish way of handling a business, it is different indeed. Any message for our members? — I am always open for a cup of coffee and a chat, simply always willing to learn and exchange knowledge.
Text: Jennifer Nilsson — Swedish Chamber of Commerce for the Netherlands
Thank you by Kathy Dolk
"2007 was an exciting year for me. As a 30-something I started my own business and started what was then called the Junior Chamber JCC under close guidance of Kerstin Gerlagh. By 2013 I was no longer considered a Young Professional (or indeed young), and I was happy to join the ‘seniors’ as a Treasurer / Board member of the Swedish Chamber of Commerce. Now my board membership ends as well, but this is not goodbye. With my companies DolkHesper, Stockholm Business Support and Amsterdam Business Support, I will keep working for Swedish businesses that expand into The Netherlands and Europe and vice versa. Also, as a director of T Ljungberg BV, a Patron member of the Swedish Chamber since 2020, I will keep being an active member and look forward to many more events and occasions to meet up. Thank you, Kerstin, student trainees, Ehsan and all board members for keeping the Swedish Chamber so alive and kicking! See you soon, live and on-line!" Kathy Dolk

Thanks from the Chairman

“Kathy has been serving the Swedish Chamber for two terms of 4 years and the maximum term for a Board Member of the Swedish Chamber of Commerce. She has been serving as Treasurer for the Swedish Chamber for four years and also been a driving force for the Young Professionals of the Swedish Chamber among others. We would like to thank Kathy for her great contribution to the Chamber as well as loyal commitment and engagement in its wellbeing and prosperous development. This is not goodbye since Kathy is a very valuable member of the Chamber and we are looking forward to continuing the good relation and stay close in touch with you.” Ehsan Turabaz – Chairman
Annual Review 2020

The Swedish Chamber of Commerce's Annual Review 2020 is now available! Welcome to read a report of the the Chamber's many activities during 2020 — a year to remember.

  Read the Annual Review 2020      
The Swedish Chamber of Commerce Scholarship Ceremony 2021
The Swedish Chamber of Commerce digital Scholarship Ceremony 2021 was held after the Annual General Meeting on June 3, 2021. We welcomed our new Scholars Stefan de Goede and Johanna Lindén who are joining the Swedish Chamber of Commerce for the Netherlands from July 1, 2021 – July 1, 2022 and Benjamin Selvani who has been our Scholar the past year from July 15, 2020 – July 15, 2021 to join us at the meeting. The Swedish Chamber of Commerce is proud to offer talented and creative young professionals the opportunity to join the Swedish Chamber of Commerce for the Netherlands to gain international business experience through the various scholarship programs we are collaborating with. Generous scholarship donors,  The Scholarship Fund for Swedish Youth Abroad and Gull & Stellan Ljungberg Foundation Scholarship make these opportunities possible. We have had the honor to collaborate with The Scholarship Fund for Swedish Youth Abroad for the third year this year. Benjamin Selvani and Stefan de Goede are both Scholars from this Fund. This year we are also very proud that Gull & Stellan Ljungberg Foundation Scholarship has chosen to collaborate with the Swedish Chamber of Commerce for the Netherlands to make it possible for us to welcome Johanna Lindén as their scholar. Just like Benjamin has been doing this past year Stefan and Johanna will be working with Event and Communication Management and be part of all aspects of the Swedish Chamber of Commerce activities. “For the Swedish Chamber of Commerce for the Netherlands it is of great value to work with young talented professionals enabling us to secure an innovative Chamber serving our members in the best possible way. We are very grateful to the to The Scholarship Fund for Swedish Youth Abroad Gull & Stellan Ljungberg Foundation Scholarship for making this possible. I would like to thank Benjamin Selvani for his great contribution to the Swedish Chamber of Commerce for the past year and welcome Johanna Lindén and Stefan Brinkman to join us in Amsterdam next month” said Ehsan Turabaz, Chairman of the Swedish Chamber of Commerce for the Netherlands.
Thank you and farewell Gustaf Eriksson
Yesterday we said farewell to Gustaf Eriksson from Lund University who has been our Event Management intern for the spring term 2021. We would like to thank Gustaf for his great contribution to the Swedish Chamber or Commerce activities during his term and for being a fantastic colleague. We wish him all the best and lots of success with his future career.
Klarna congratulates The Swedish Chamber

Greetings from Wilko at Klarna