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The Nobel Prize in Literature 2024
As the world turns its attention to the Nobel Prizes, we are thrilled to announce the latest laureate in literature! The 2024 Nobel Prize in Literature has been awarded to the esteemed South Korean author "for her intense poetic prose that confronts historical traumas and exposes the fragility of human life". In her oeuvre, Han Kang delves into the depths of historical traumas and the invisible sets of rules that govern our lives. Each of her works reveals the delicate balance between body and soul, the living and the dead, and in her poetic and experimental style has become an innovator in contemporary prose. Alfred Nobel had a deep appreciation for culture and literature, which blossomed during his youth. His extensive library featured a diverse array of works in multiple languages, and in the latter years of his life, he even ventured into fiction writing. Literature was the fourth prize category Nobel mentioned in his will, underscoring its significance in his vision for the awards. For more insights on this year’s laureate, visit . Illustration credits: III. Niklas Elmehed @ Nobel Prize Outreach
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Discover the Power of Brand Sweden with Herrik van der Gaag & Lawrence Masle
The Swedish Chamber Marketing & Branding Committee is very excited to host the exclusive event “Discover the Power of Brand Sweden” on October 17, 2024, from 15:30 to 18:30 at Volvo Cars Nederland in Beesd. This gathering will feature H.E. Ambassador of Sweden, Mr. Johannes Oljelund, alongside esteemed industry leaders. The event will be hosted by Herrik van der Gaag, Managing Director at Volvo Cars Nederland, and Lawrence Masle, CEO of UP THERE, EVERYWHERE, who will serving as the moderator. Attendees can look forward to a series of enlightening presentations and discussions centred around leveraging ‘Swedishness’ in marketing. Event Highlights:
  • Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
  • Inspiring case studies from renowned Swedish brands such as Volvo, IKEA, Fagerhult, and Hästens
  • Expert insights from key industry figures, including representatives from the Swedish Institute and UP THERE, EVERYWHERE
  • Engaging presentations and discussions that delve into innovative marketing strategies
The event will also feature a distinguished lineup of speakers, including:
  • Marieke Bax, Fagerhult Benelux
  • Christian Biller, Swedish Institute
  • Jasper Sundh, Hästens Beds
  • Arthur van Es, Volvo Cars Nederland
  • Nina Bogstedt, Inter IKEA Systems
Seats for this event are filling up rapidly, and interested participants are encouraged to register promptly to secure their spots. Attendees will have the opportunity to enjoy traditional Swedish fika while networking with fellow professionals. For more information and to register, visit the event page by clicking .
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The Nobel Prize in Chemistry 2024
The anticipation continues as we celebrate the latest recipients of the prestigious Nobel Prizes! In a year filled with groundbreaking discoveries, the 2024 Nobel Prize in Chemistry has been awarded as follows: One half to r “for computational protein design.” His pioneering work has mastered life’s building blocks, allowing for the creation of entirely new proteins. The other half is jointly to and “for protein structure prediction.” Their innovative use of artificial intelligence has enabled the prediction of the structures of almost all known proteins. Interestingly, chemistry was of paramount importance to Alfred Nobel himself, as it underpinned both the development of his inventions and the industrial processes he championed. In fact, chemistry was the second prize category Nobel specifically mentioned in his will. For additional details, explore  Illustration credits: III. Niklas Elmehed @ Nobel Prize Outreach
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The Nobel Prize in Physics 2024
As we celebrate this remarkable season, we eagerly await the Annual Nobel Prize announcements that honour extraordinary contributions to humanity! Since 1901, the Nobel Prizes and the Sveriges Riksbank Prize in Economic Sciences have recognised over 1,000 individuals and organisations for their exceptional work, all managed by the Nobel Foundation in Stockholm, Sweden. These prestigious awards stem from the vision of Alfred Nobel, a pioneering inventor and philanthropist. We are excited to share the latest laureates: and have been honoured “for foundational discoveries and inventions that enable machine learning with artificial neural networks.” For additional details, explore  Illustration credits: III. Niklas Elmehed @ Nobel Prize Outreach
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