Discover the Power of Brand Sweden with Herrik van der Gaag & Lawrence Masle
The Swedish Chamber Marketing & Branding Committee is very excited to host the exclusive event “Discover the Power of Brand Sweden” on October 17, 2024, from 15:30 to 18:30 at Volvo Cars Nederland in Beesd. This gathering will feature H.E. Ambassador of Sweden, Mr. Johannes Oljelund, alongside esteemed industry leaders.
The event will be hosted by Herrik van der Gaag, Managing Director at Volvo Cars Nederland, and Lawrence Masle, CEO of UP THERE, EVERYWHERE, who will serving as the moderator. Attendees can look forward to a series of enlightening presentations and discussions centred around leveraging ‘Swedishness’ in marketing.
Event Highlights:
- Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
- Inspiring case studies from renowned Swedish brands such as Volvo, IKEA, Fagerhult, and Hästens
- Expert insights from key industry figures, including representatives from the Swedish Institute and UP THERE, EVERYWHERE
- Engaging presentations and discussions that delve into innovative marketing strategies
The event will also feature a distinguished lineup of speakers, including:
- Marieke Bax, Fagerhult Benelux
- Christian Biller, Swedish Institute
- Jasper Sundh, Hästens Beds
- Arthur van Es, Volvo Cars Nederland
- Nina Bogstedt, Inter IKEA Systems
Seats for this event are filling up rapidly, and interested participants are encouraged to register promptly to secure their spots. Attendees will have the opportunity to enjoy traditional Swedish fika while networking with fellow professionals.
For more information and to register, visit the event page by clicking .