Upcoming events

Date: March 2, 2021

Time: 15.00 – 16.30

Where: Digital event


The Swedish Chamber of Commerce is very pleased to invite you to an online training “Stop Motivating Your Employees” together with Swedish Chamber Member company Tuff Leadership Training.


What’s needed for managers to really become involving?


Stop motivating your employees! – A webinar for HR professionals and senior leaders.


Many would say that we’re in midst of a paradigm shift, where we, on a large scale, are moving from more traditional hierarchical top-down ways of working to less hierarchical more bottom-up self-directed or self-managed ways.

We see that in all this there is a crucial piece missing, something which gets in the way for things to work well, a piece that we are unaware of. The webinar Stop Motivating Your Employees is about that missing piece.


Tuff Leadership Training is known for training managers so that change really happens.


What to expect:
In the seminar you will discover how you can view leadership and its role in an empowering way that stimulates engagement and adult-adult relationships, and what new skills leaders today need to develop. As well as what it takes to shift working climate to create trust-based culture. Especially when it comes to the impact of the Covid-19 situation on leadership and remote working together.





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When: March 8, 2021

Time: 12.00 – 13.00 CET

How to be a changemaker – Are you curious to know how to impact people and planet in a positive way?

In this Lunch Talk Lisen Wirén, Programme Manager at the IKEA Social Entrepreneurship at Inter IKEA Group will share her thoughts and drive to work with social  entrepreneurship and to contribute to positive change.


IKEA has been collaborating with social businesses since 2012, and currently, the initiative is generating work for more than 30,000 people. Handcrafted collections and products produced in collaborations with social businesses are sold in IKEA stores worldwide. Today, IKEA announces scaling up social entrepreneurship business with the ambition to reach 95,000 jobs by 2025.


For several years, IKEA has been working with social entrepreneurs to create a better everyday life through long-term job opportunities and livelihood for people who need it the most. The social businesses produce unique handcrafted products in order to create financial independence and life-changing opportunities for marginalized groups and women in vulnerable communities. The ability to earn an income also has a direct and positive effect on nearly 150,000 family members of these artisans today.


12.00 13.00

Welcome by Kerstin Gerlagh
Opening words by Ambassador of Sweden for the Netherlands, Annika Markovic
Keynote speaker: Lisen Wirén
End of Webinar



About International Women’s Day

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.



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When: March 9, 2021
Time: 11.45-12.45 CET

Online Meeting


The Swedish Chamber of Commerce is very pleased to invite you to a webinar in collaboration with Swedish Chamber International (SCI) and new Swe-Cham Member IPscreener on March 9, 2021, 11:45-12:45 CET.

Best Practice for use of AI tools in innovation & IP

There are many attempts to improve innovation by using AI tools. How are companies discussing the best use of them? Are there any wishes and possible implications with AI ahead? What assistance may be expected for better decisions and review of ideas? And are there any real-life examples yet on best practice?


Join this online session with leading experts to get insights & experience on how to use AI to boost innovation.



Fredrik Egrelius
Director Patent Unit, Ericsson

Joakim Isaksson
Business Process Owner IP Analyst, Philips

Charlotta Ljungdahl
Senior VP & Global Head of IP, ABB

Linus Wretblad
CEO, IPScreener




This event is organized by the Swedish Chamber of Commerce in France in partnership with the Swedish Chamber of Commerce for the UK, Swedish Chamber of Commerce Netherlands, Swedish Chamber of Commerce in Germany, Swedish Swiss Chamber of Commerce in collaboration with IPScreener.




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Date: March 22, 2021

Time: 14.45 – 16.00


The Future of Retail E-Commerce

Moving from today to tomorrow: Towards a connected future


This is the time of deep reflection for the retail sector. What will be the “new reality”? What  new challenges and opportunities will arise? In this webinar we will discuss what it will it take to move from today to tomorrow, what will be required of the retail industry and which trends will be infuencing the future? What is the best business model and which key capabilities and strategies  do you need to move your organization into the future?


14.45 Welcome by Kerstin Gerlagh, Swedish Chamber of Commerce for the Netherlands

14.50 Paul Martin, Chair Global Retail Steering Group & Head of Retail UK KPMG in the UK and author of the Report “The Future of Retail” will share his insights from the report and what it will take for Retail to ensure future proof business models?

15.05  Paul de Jong, CEO and CSO IKEA Nederland will share how the  E-Commerce strategies  has accelerated due to the pandemic and how it will influence the future  of Retail.

15.20 Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. In the last 15 years, technology has evolved, excited and transformed the world around us. Klarna is now one of Europe’s largest banks and is providing payment solutions for 90 million consumers across more than 200,000 merchants in 17 countries. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. Wilko Klaassen, VP Commercial Belgium / Netherlands / France (GM BeNeFra) at Klarna,  will share his insights on the growth and development of E-Commerce and share their  latests data on customer behaivior and the challenges  to keep development at pace for the future.

15.35 Major changes EU VAT and e-commerce 2021.  Elène Siem, Tax Expert KPMG Meijburg & Co draws the attention to the new VAT rules for e-commerce that will be introduced in the European Union (EU) as of July 1, 2021.

15.45 Q&A

16.00 End of Webinar


Keynote Speakers:

Paul Martin, KPMG
Paul de Jong, IKEA Nederland
Wilko Klaassen, Klarna
Elène Siem, KPMG Meijburg & Co


Moderator tba


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When: March 30, 2021
Time: 14:00 – 15:00 CET

Where: Webinar


Global Impact of The Dutch Elections

The Netherlands is a country with a strong focus on export. Thus, the outcome of the upcoming Dutch elections (15-17 March) will significantly impact international business activities. Fort that reason the Swedish Chamber of Commerce is very pleased to invite you to the webinar Global Impact of The Dutch Elections on March 30, 2021 at 14:00 – 15:00 — a collaboration with the 11 International Chambers in the Netherlands, NLinBusiness and the NL Business Hub network. 


Join us for a keynote speech of Ingrid Thijssen, president of VNO-NCW, who will reflect on the elections’ results and its impact on doing business internationally. The speech will be followed by a panel discussion with experts such as Cees Westera, Managing Partner at Public Matters, moderator Stefan Wijers, and many others who will shine their lights on the election outcome from different perspectives.


Confirmed Keynote Speakers:

Ingrid Thijssen, President VNO-NCW
Cees Westera, Partner Public Matters

Moderator: Stefan Wijers

More speakers TBA.


Organising Partners

This event is an initiative of the International Chambers in the Netherlands, NLinBusiness and the NL Business Hub network. Together they represent over 40 organisations active in the Dutch Bilateral Trade in the Netherlands and abroad.


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The Swedish Chamber of Commerce and Young Professionals of the Swedish Chamber welcomes the participants of the Mentorship Program 2020-2021 to Meet Up IV.


When: April 22, 2021
Time: 18.30 – 20.30

Venue: Tbc 

Theme: Personal development and growth
Hendrik Jan Guitink

Guest Speaker: Tbc


June 10, 2021
18.30 – 21.00
Venue Swedish Chamber of Commerce Amsterdam
Recruitment strategies
Hendrik Jan Guitink
Guest Speaker: Tba

At this final meeting we will also  evaluate on personal lessons learned and you  will receive a certificate for accomplishing the Swedish Chamber of Commerce Mentorship Program 2020-2021.



About Hendrik Jan Guitink, Managing Partner of AIMS International Netherlands B.V. , member of AIMS International, a global leader in Executive Search and Leadership Consulting

“My name is Hendrik Jan Guitink, I am the Managing Partner of AIMS International Netherlands B.V., member of AIMS International, a global leader in Executive Search and Leadership Consulting with offices in over 50 countries. We Find&Grow Your Leaders. Within our Talent Management Practice, coaching and mentoring are two aspects that we specialize in as part of Leadership Development Programs or for individual cases. Having been a Mentor within this program for the past 2 years and being a professional business coach and trainer, I am very excited to take on the challenge. As Mentor, I have had the privilege to partner with 2 very bright and ambitious young professionals. I think I can say that both the mentees and I learned a lot from each other.

I am married to a Swedish beauty and also have a very strong business relationship with our AIMS partner in Sweden, delivering our services to our mutual clients.  Hence the membership of the Swedish Chamber of Commerce.

The ambition for the Mentorship Program is to give young professionals the opportunity to connect with a senior business executive outside of his or her direct environment. Giving the participants access to guidance in issues concerning their future career.

As a group we will work on specific topics such as culture and building trusted relationships and we will invite subject matter experts to come and talk to us. The Mentees and Mentors will also spend time together on subjects of their own choice.”

Hendrik Jan Guitink


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Date: 19 May, 2021

Time: 15.00 – 16.00

Recessions and game changing events – such as pandemics – can change the trajectory of economies, governments and businesses, and essentially alter the course of history. Since the outbreak of Covid-19, societies and businesses have had to dramatically alter the way they operate, compromising work environments and posing challenges to status quo. We have seen unprecedented adaption and development of new technological solutions, fundamentally changing the game. But does it really take a global crisis, such as the current pandemic, to accelerate innovation at this speed? Will it keep changing as we settle into a new reality, and the world slowly opens up again, or will we slow down? What is next in innovation, and how we do keep accelerating? Simply, how do we emerge stronger?

Welcome to the fourth event in the “Emerging stronger” series, featuring business leaders and opinion-makers organized by Swedish  Chamber of Commerce for the UK in partnership with SCI including the Swedish Chamber of Commerce for the Netherlands.


The discussions are moderated by Nik Gowing, Director and Founder of Thinking the Unthinkable and former BBC news anchor.


Confirmed speakers:

Katarina Berg, Chief Human Resources Officer at Spotify
Johan Wibergh
, Chief Technology Officer at Vodafone Group


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