Past events

The Swedish Chamber welcomes new Board members at the 60th Annual General Meeting June 30, 2020


On June 30, 2020, the Swedish Chamber of Commerce for the Netherlands welcomed members to its 60th Annual General Meeting (AGM), hosted for the first time in a virtual setting in light of the ongoing pandemic.

At the meeting, Herrik van der Gaag, CEO at Volvo Car Netherlands, Ruth de Jager, Country Manager for Storytel in The Netherlands and Rik Zuidmeer, Partner and member of the International Leadership Team of

“The Swedish Chamber for Commerce brings together some of the best Swedish companies represented in the Netherlands, bridging  cultural differences and providing platforms for interpersonal relations, essential for today’s international business environment”, says Herrik van der Gaag in his motivation to serve as a Member of the Board of Directors at the Swedish Chamber of Commerce.Mercuri Urval and Executive Director for Mercuri Urval NL were elected to the Board of Directors.

Ruth de Jager:“I am honoured to be considered as a member of the board of the Swedish Chamber of Commerce, It is impressive to see the reach and inspiration Kerstin and her network set in motion. I very much support the Swedish core values, like sustainability and especially the much admired equality between men and women.”

“The Swedish Chamber of Commerce is very pleased to welcome the new appointments. The elected members are all respected  and engaged business leaders from their respective sectors, and will serve alongside an already impressive list of Swedish-Dutch business profiles. We are very much looking forward to working with the three of them,”  says Ehsan Turabaz, Chairman of the Swedish Chamber of Commerce for the Netherlands.

At the AGM the following Board Members were retiring: Ruud Joosten Akzo Nobel, Peter Smink and Wilma Buis, Mercuri Urval.  “The Swedish Chamber of Commerce would like to thank Ruud, Peter and Wilma for the great collaboration during their years and for their commitment and contribution to the development of the Swedish Chamber. A special thank to Wilma Buis as head of the Nominating Committee and also for very successfully  leading the Swedish Chamber of Commerce Mentorship Program for the past 5 years,” says Ehsan Turabaz, Chairman of the Swedish Chamber of Commerce. “We wish Ruud, Peter and Wilma lots of success for the future and looking forward to keep you in our network” Ehsan Turabaz continues.

The Swedish Chamber of Commerce Annual General Meeting 2019 was chaired by Vice Chairman Johan Uhlin, Managing Director Scania Production Zwolle.


New Board Members: 



Welcome to read more about the new Board Members here

Welcome to read “Thank you and goodbye” by Wilma Buis here

10.00 – 10.30  Annual General Meeting Chaired by Vice Chairman Johan Uhlin, Managing Director  Scania Production Zwolle
10.30 – 11.15
Address by H.E. Ambassador of Sweden Mrs. Annika Markovic
Short presentations about how the COVID-19 pandemic has effected business and the expectations looking forward.
The Swedish Chamber of Commerce cordially thank the Speakers for their presentations and business updates.
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On June 25, 2020 the Swedish Chamber of Commerce hosted a 5G: the Gamechanger for Society and Industry in collaboration with the The Swedish Embassy the Hague and Ericsson.

We started off with a welcome and introduction by Everth Flores, Country Manager Ericsson the Netherlands. During the past year, 5G has become an even hotter topic than before. It now has become a reality. Various mobile operators have already launched 5G services, and 5G-enabled smartphones are for sale in the shops. Still, the mass adoption is yet to come. It is expected that 5G technology will be the basis for many innovative services, both in industries as well as in society empowering an intelligent, sustainable and connected world.
So what does 5G mean for you, and your business processes ? Jeroen Buijs, Chief Technology Officer Ericsson the Netherlands explained the basic characteristics of 5G, as well as gave several examples of 5G in practice. 5G will change the way we experience sports events, music concerts play games and do our shopping, says Jeroen Buijs. Furthermore, Ericsson’s Mobility Report was presented by Patrik Cerwall, Executive Editor of the Ericsson Mobility Report. Patrick gave gave a broad forecast of the 5G market, and the impact of the COVID-19 crisis.
The Speakers gave opportunity to ask questions and clarified the facts from the fiction.
The Swedish Chamber of Commerce would like to thank Everth Flores, Jeroen Buijs and Patrick Cerwall for sharing their expertise and explaining the further 5G developments and implementations in this highly interesting webinar. We also thank the Swedish Embassy and our partners for the great collaboration.



  • Everth Flores, Country Manager Ericsson the Netherlands. Everth will be setting the scene.
  • Jeroen Buijs, Chief Technology Officer Ericsson the Netherlands. Jeroen will talk about: What is 5G, and what does it mean for you?
  • Patrik Cerwall, Executive Editor of the Ericsson Mobility Report. Patrik will share the latest Ericsson Mobility Report.



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June 15, 18.00 CET

Covid 19 – geopolitical competition or a renaissance for international cooperation – organized by the Swedish Chamber of Commerce in France 

With Christian Danielsson, Director-General for European Neighbourhood Policy and Enlargement Negotiations at the European Commission and Mats Isaksson, Head of the Corporate Affairs division at the Organisation for Economic Co-operation and Development (OECD).


Christian Danielsson joined the European Commission in 1995 as a Member of the Cabinet of Commissioner Anita Gradin. He held several positions in the Commission, including Deputy Head of Cabinet of Vice-President Verheugen and Director in DG Enlargement. From 2008 to 2010 Christian Danielsson was Permanent Representative for Sweden before he became Deputy Secretary-General of the European Commission in 2011. In 2013 he became Director-General for Enlargement and since 2015 he is Director-General for Neighbourhood and Enlargement Negotiations.

Before joining the Commission, he worked for the Swedish diplomatic service.
Christian Danielsson has graduated in Business Administration and Economics at the Stockholm School of Economics.


Mats Isaksson is Head of the Corporate Affairs division at the OECD. His responsibilities include corporate governance, state-owned enterprises, equity markets, company law, corporate finance and privatisation among others. Mr. Isaksson has extensive experience from working with both OECD and Partner countries and most recently served as international advisor to the government of Japan.

Mats Isaksson serves on the Advisory Board of the Centre for Global Markets and Corporate Ownership at Columbia University and is Senior Visiting Fellow at the Stockholm Centre for Commercial Law. He is a founding Director of the Swedish Corporate Governance Forum and a member of the European Corporate Governance Institute.

This webinar will be moderated by Anders Fogelström, President Cercle Suédois, Board member Swedish Chamber of Commerce in France and Swedish Chamber International.

Read more and register.



This is a collaboration between le Cercle Suédois, the Swedish Chamber och Commerce in France, the Swedish Chamber of Commerce for the UK, Swedish Swiss Chamber of Commerce, Swedish – Portuguese Chamber of Commerce, Swedish Chamber of Commerce for the Netherlands, Schwedische Handelskammer in Deutschland


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Business Women Program 2020 – Session 2, Online

On June 9, 202 0 the Swedish Chamber of Commerce hosted the  2nd session of Business Women Leadership Program 2020, featuring Malin Hedlund, MH Leadership. 
To improve our HEALTH, the topic of this session was how to gain Energy, both physically and mentally.
A big thanks to Malin for sharing her insights and expertise on health/energy and the power and effects it has on you and your leadership. Also, thank you to all participating business women for sharing your greatest tips. 
Malin Hedlund and Swe-Cham are looking forward to invite you to the next session of the Swedish Chamber of Commerce Business Woman Program on September 15, 2020 in person or as a webinar tba. 

Program June 9, 2020:

Time: 15.30 – 17.00 

  • How to build your confidence and stay healthy
  • How do you build self-confidence and how do you maintain this confidence?

This session will address the importance of good mental and physical health on self-confidence. Being healthy will not only allow you to boost your self-confidence, it will also have a positive impact on your career. It starts with knowing what you radiate and the impact it has both on you and on others.


About the Swedish Chamber of Commerce Women Business Leadership Program 2020

As an ambitious hardworking goal-oriented businesswoman we invite you to participate in Swedish Chamber of Commerce’s Business Women Leadership Program 2020 to elevate your greatness. We know that coming together in a group with like minded people increases the inspiration and motivation to take the action steps needed.

The sessions will provide the tools and guidance for you to move forward and develop an effortless kind of leadership that gives you the inspiration and energy you want in your everyday life.

This year’s focus is HEALTH!

Example of Topics that will be discussed:

  • Mental health and the correlation with finding your balance
  • Self-confidence
  • Exercise, what kind, why
  • Morning rituals/routines
  • Refill with fresh Energy

The following dates for the Swedish Chamber Woman Leadership Program this year are:
June 9, September 15 and November 24.

Read Malin’s latest Blog post from May 28, 2020 about having a positive mindset to bring energy to your day.

Boost your body, boost your day!


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Dutch and Swedes are made for each other.

A member exclusive webinar.


On June 4, 2020 the Swedish Chamber of Commerce and the Dutch Chamber of Commerce in Sweden hosted a joint webinar “Dutch and Swedes are made for each other” with the Swedish Ambassador to the Netherlands, H.E. Annika Markovic and the Dutch Ambassador to Sweden, H.E. Ines Coppoolse. The Ambassadors shared their insights and reflections on respective country and in interactive discussions with the participants via breakout sessions, the opportunities for continued excellent bilateral (trade) relations were discussed and the role embassies can play to support business in the 21st Century. The Swedish Chamber of Commerce would like to thank the Ambassadors for their valuable contributions to the dialog, Ruben Brunsveld for professional moderation of this webinar, the Dutch Chamber of Commerce in Sweden for the excellent collaboration and last but not least, the participants for their input and ideas. We are looking forward to continue the discussions together.  


Key takeaways from the Moderator Ruben Brunsveld:

  • The Swedes and Dutch tend to find each other quickly and are generally a good match
  • There are underlying cultural differences that arise once we start doing business together
  • Despite the fact that many (larger) companies find there own way the Embassies are still seen as important partners for companies when doing business abroad
  • Embassies can help businesses by facilitating platforms to develop more sustainable businesses to transition to more sustainable and innovative economies Post COVID
  • The Netherlands hopes that Sweden will deepen its relations both bilaterally and multilaterally in different international for a, such as NATO and EMU
  • From the Swedish perspective the topic of gender diversity and women empowerment is one where there is more field to gain.
  • The Embassies emphasized that their doors are always open for businesses (small and large) to come in and also give feedback on their needs.
  • The Embassies seem to lack in their communication on everything they doing and can be more effective in reaching out to their business communities.


The Dutch and Swedish Chambers of Commerce would like to invite you to a member exclusive webinar, where Ambassador for the Netherlands in Sweden Mrs. Ines Coppoolse and Ambassador for Sweden in the Netherlands Mrs. Annika Markovic will share their insights and reflect on their time in their respective country.
Many successful collaborations has taken place during their years by the Embassies and the Chambers in the fields of Women in Tech, Sustainability and the Startup sector to name a few. Trade-wise, both countries are investing around Euro 10 billion annually in each others markets and the Netherlands is the number 2 most important country to Sweden when it comes to import.
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Unprecedented times. But at some point, society and business will return to some sort of normalcy again. But what awaits us at the end of the pandemic? What will constitute the new normalcy? Welcome to this webinar, on how businesses and society can emerge strongly on the other side of the pandemic. What issues will we have to confront and what future opportunities will arise?


May 28, the Swedish Chamber of Commerce for the UK hosted a webinar within our “Outer Thinking” series, focused on how businesses and societies can emerge stronger on the other side of the pandemic.

Lord Gerry Grimstone, UK Minister for Investment: “People did not understand their supply chains (…) It was a bowl of spaghetti”

Tom Johnstone, Chairman at Husqvarna Group: “We are going to see a much more regionalised and resilient supply chain”

Helene Barnekow, CEO of Microsoft Sweden: “The speed at which organisations have changed has been dramatic”, “let’s not lose that can do feeling” and “let’s not go back to drowning in complexity”.

Tove Lifvendahl, Political Editor in Chief Svenska Dagbladet: “What we are seeing now will create a new demand from citizens on their politicians”

Mikael Sorensen, CEO at Handelsbanken UK: “If you would have asked me two months ago if we could run a business with 2,500 people remotely, I would have said no. But it worked”

Roger Alm, President Volvo Trucks: “Huge investments need to be made, in 5G and so forth, to get the economy going again”.


Speakers: Roger Alm, President of Volvo Trucks, Helene Barnekow, CEO of Microsoft Sweden, Lord Gerry Grimstone of Boscobel Kt, Minister for Investment, Department for International Trade and the Department for Business, Energy & Industrial Strategy, Tom Johnstone, CBE, Chairman of the Board, Husqvarna Group, Tove Lifvendahl, Political Editor-in-Chief at Svenska Dagbladet, Mikael Sorensen, CEO of Handelsbanken UK Moderated by Nik Gowing, Director and Founder of Thinking the Unthinkable and former BBC news anchor.


More speakers and detailed agenda to follow. 




About the webinar

This Seminar is organized by the Swedish Chamber of Commerce for the UK.

Read more and sig up on the Swedish Chamber of Commerce for the UK’s website:


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Melker Dahlstrand/

Welcome to the Swedish Chamber of Commerce Mentorship Program Meetup IV.

Date: May 28, 2020
Time: 18.30 – 19.30
This is a Zoom meeting


For this meeting all participants are asked to prepare a 2 minute pitch on a Book, Training, or TEDX presentation you have read, done, seen.and that you would like to recommend and share with the participants of the Mentorship Program.

We will also meet in Break-.out sessions to discuss what influence the COVID-19 situation has on you, your work and on your work life balance.

Moderator Wilma Buis 


18.30  Welcome by Kerstin Gerlagh, Swedish Chamber of Commerce

18.35  Start Webinar by Wilma Buis

18.40  Pitches by  participants

19.00  Break out Sessions – What influence has the COVID-19 situation had on you?

19.15  Plenary sharing and conclusions.

19.30  End of Meeting

The Mentorship Program is made possible by the Swedish Chamber of Commerce and Mercuri Urval sponsored by
Inter IKEA Systems and Handelsbanken.






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WEBINAR: Exploring The Human Side of Organizational Change
with Gabriele Hamm Adler
Owner of GHA Development – Growth for People and Business
Date: May 27
Time: 15.00 CET
We are living in times of extreme change where business and organisations have to be able to meet the new normal of tomorrow.
To be able to meet these new requirements and manage transitions successfully depends on the ability of leaders to engage employees. Leaders need a clear understanding of the factors involved in transition, so they can take action and lead change effectively. This webinar provides the opportunity to be introduced to a proven dialogue/ game methodology, that addresses the human side of organisational change and provides possibilities to reflect on how to view and handle change processes successfully.


Key themes

  • Organizational resistance to change
  • Emotional responses to change
  • Conditions to motivate employees

Who benefits

  • Managers, HR Managers and organisational leaders (leading people or change initiatives)




Instead of a small attention to the Guest speaker the Swedish Chamber is making a small donation to the Dutch Voedselbank.

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