Date: March 5, 2026
Time: 11.30 – 14.30
Venue: Sofitel Legend The Grand Amsterdam
Oudezijds Voorburgwal 197, 1012 EX Amsterdam
The Swedish Chamber of Commerce for the Netherlands was delighted to take part in this special event organised by the French Chamber of Commerce in the Netherlands, which kindly welcomed members of the Swedish Chamber to join this inspiring gathering.
For this 19th edition, the keynote address was delivered by Jolanda Stevens, Director Future of Travel & Innovation Transformation at KLM Royal Dutch Airlines. In her engaging presentation, she shared valuable perspectives on innovation, sustainability and diversity, and how these forces are shaping the future of the aviation industry.
With more than 25 years of experience as a pilot at KLM, Jolanda has built an impressive career both in the cockpit and in several strategic ground-based roles focused on safety culture and training. She later served as Director of Crisis Management before taking on her current position, where she leads KLM’s Future of Travel Team.
During her keynote, Jolanda also reflected on her personal journey in a traditionally male-dominated sector, sharing the challenges she encountered as one of the few female pilots and how determination and leadership helped her establish herself as a respected figure within the organisation. Today, she continues to contribute to shaping a more sustainable and inclusive future for aviation.
We extend our sincere thanks to the French Chamber of Commerce in the Netherlands for the kind invitation and for organising such a meaningful and well-curated event. Our appreciation also goes to Sofitel Legend The Grand Amsterdam, its Managing Director Stefan Melcherts, and the entire team for their warm hospitality and the wonderful setting provided for this memorable occasion.
Click here to see event pictures.
This event was organised by
Sofitel Legend The Grand Amsterdam
Oudezijds Voorburgwal 197, 1012 EX Amsterdam
Located between two historic canals in the heart of the city, Sofitel Legend The Grand Amsterdam boasts a rich history. Originally a convent in the 15th century, it later served as a royal residence, then as the headquarters of the Dutch admiralty, and finally as Amsterdam’s city hall. Nowadays, The Grand offers five star luxury in a unique Amsterdam ambiance, furnished with French elegance and grandeur. We are delighted to host another edition of our Women’s Day Lunch in the hotel’s iconic Council Room.
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