A warm welcome to new Member

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The Swedish Chamber of Commerce is very pleased to give a warm welcome to new member company Schaatsen Luleå.


Bram Smallenbroek is the initiator of Schaatsen Luleå and owner of sports marketing company Ad-Lete B.V. and he clearly saw the added value of organizing a skating marathon in Swedish Lapland. 

He and Renz Rotteveel, former skating stoppers, have been involved in the organization of the KPN Grand Prix in Luleå from the very beginning.

Together with the KNSB and with the city of Luleå, Schaatsen Luleå have looked intensively at the possibilities and good cooperation has developed.
Ad-Lete B.V. is committed to linking athletes, sports teams & sporting events to the business world.