News

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Welcome New Member: Euroland IR
The Swedish Chamber is honoured to have Euroland IR join our Swedish-Dutch Business Community as our newest Member.   Hear from them below: Tell your story, engage investors. Euroland IR provides Best Practice IR, ESG, and purpose-built AI for IR. Trusted by 1,400+ stock-listed companies worldwide, we support IR teams with the latest state-of-the-art financial technology. Euroland IR’s digital Solutions improve accessibility for institutional and retail investors and support increased visibility in AI-driven investment workflows. This results in more frequent interaction and investor engagement with your equity story.   We are looking forward to future collaboration and to introducing Euroland IR to our Swedish-Dutch business community!
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Try Swedish! PLMA 2026
Try Swedish!

Last week, our three trainees, Noel, Vincent and Frida had the opportunity to attend PLMA 2026 in Amsterdam. With exhibitors from more than 80 countries, Sweden was strongly represented through the Try Swedish Pavilion together with Business Sweden.

During the visit to PLMA at RAI Amsterdam, our trainees had the chance to connect with a wide range of Swedish businesses and gain valuable insights into their international growth journeys and presence in the Dutch market.

It was inspiring to experience the energy around Try Swedish and to see firsthand how the initiative supports Swedish food and beverage brands in reaching new international markets!

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Svenska Kyrkan Nederländerna Gudstjänst med Sveriges Ambassad
 
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Office closed for Whit Monday
Please note that the Swedish Chamber of Commerce office will be closed on Monday, May 25, in Whit Monday (Tweede Pinksterdag) We’ll be back tomorrow on Tuesday, May 26, recharged and ready to support our Members and Partners!
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New Innovation & Tech Committee Member: Alexander Lechthaler
We are pleased to welcome Alexander Lechthaler as the newest Member of our Swedish Chamber Innovation & Tech Committee!   Alexander Lechthaler is Business Unit Director West at Proact IT Group AB, one of Europe’s leading IT infrastructure and managed services providers. With over twenty years of experience in the IT industry, he brings deep expertise in enterprise IT solutions and the strategic transformation toward managed services. His career at Proact spans fifteen years across progressive leadership roles — from Account Manager to Sales Director to his current position as Business Unit Director. He combines technical depth with commercial acumen, operating at a strategic level across the European IT market. Alexander holds a degree in Electrical Engineering & ICT from Rotterdam University of Applied Sciences and is based in the Netherlands.
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Welcome New Member: Elekta
The Swedish Chamber is honoured to have Elekta join our Swedish-Dutch Business Community as our newest Member. As a leader in precision radiation therapy, Elekta is committed to ensuring every patient has access to the best cancer care possible. We openly collaborate with customers to advance sustainable, outcome-driven and cost-efficient solutions to meet evolving patient needs, improve lives and bring hope to everyone dealing with cancer. To us, it's personal, and our global team of 4,700 employees combine passion, science, and imagination to profoundly change cancer care. We don’t just build technology, we build hope. Elekta is headquartered in Stockholm, Sweden, with offices in more than 40 countries and listed on Nasdaq Stockholm. For more information, visit  or follow  on “X”, formerly known as Twitter.   We are looking forward to future collaboration and to introducing Elekta to our Swedish-Dutch business community!
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Welcome New Member: Heartpace HR
The Swedish Chamber is honoured to have Heartpace HR join our Swedish-Dutch Business Community as our newest Member.   With the EU Pay Transparency Directive coming into force, "If you can't measure it, you can't manage it" has become the new standard for Dutch organisations. Achieving Pay Equality & Transparency is no longer just a moral goal — it is a legal requirement that demands precise, objective data. Heartpace HR is your trusted partner in this transition. Having established ourselves as a leader in the Swedish market, where this has been a core value for many years, we are now fully active in the Netherlands. We provide the specialised tooling needed to navigate both European and local mandates with confidence. Our platform turns complex payroll data into actionable insights, identifying pay gaps and ensuring compliant reporting. As the premier solution across Europe, Sweden, and the Netherlands, Heartpace empowers employers to move beyond guesswork. Close the gap, ensure compliance, and build trust with Heartpace HR + the expert in Pay Transparency.   We are looking forward to future collaboration and to introducing Heartpace HR to our Swedish-Dutch business community!
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Brand Sweden Report 2026

According to a report from Swedish Institute, Sweden continues to have a very positive international image in 2026, strongly associated with democracy, reliability, and innovation. This makes the country attractive for investment, work, study, tourism, and partnerships, even in a time of global uncertainty. Sweden also remains ranked among the top countries in the Global Soft Power Index.

At the same time, there is a clear challenge: in many parts of the world, especially outside Europe and North America, awareness of Sweden is still relatively low. This creates a gap between being well-liked and being well-known, which means Sweden may not always be considered when important decisions are made.

To stay competitive globally, Sweden needs to increase its visibility so it becomes a natural choice for people, companies, and organisations.

  Read the report .
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