Happy Swedish Cinnamon Bun Day from all of us at the Swedish Chamber!
Cinnamon buns, or “kanelbullar” in Swedish, are a true icon of Swedish fika culture A traditional Swedish ‘fika’ often consists of a cinnamon bun and a coffee. However, the concept of ‘fika’ is so much more than just having a bite to eat. It is about taking a break for quality time, either at work, with friends and family or just in the peace and quiet by yourself.
We hope you take a moment today to enjoy some delicious cinnamon buns!
To learn more about this Swedish tradition and for the recipe for cinnamon buns, click !
Credits Lieselotte van der Meijs/imagebank.sweden.se
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Discover the Power of Brand Sweden with Marieke Bax, Marketing Manager at Fagerhult Benelux, at the Swedish Chamber Branding Event, October 17
We are delighted to welcome Marieke Bax, Marketing Lead for Benelux at Fagerhult, as a speaker at the Swedish Chamber Branding Event, “Discover The Power Of Brand Sweden,” on October 17, 2024, hosted by Volvo Cars Nederland.
Marieke brings a wealth of experience, having worked at major companies like KPMG, Warner Bros, and Sanoma Media. She has always been fascinated by discovering and experiencing different corporate cultures. Since joining Fagerhult in 2016, she has led all marketing activities for the Benelux region. What makes her role truly exciting and challenging is the close collaboration with international colleagues across the group. Despite differing market needs, they unite under Fagerhult's core values: Curious Creators, Committed Together, and Aim Higher.
Event Details:
Date: October 17, 2024
Time: 15:30 – 18:30
Location: Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd
Don’t miss this opportunity to hear from an expert in international marketing and branding! Secure your spot today to gain fresh insights into Brand Sweden and its global success.
Click to register.
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As we prepare the Swedish Chamber’s annual Lucia Dinner 2024, enjoy som photos from last year
The Premier Social Event of the Year is Approaching!
Enjoy our amazing photos with a thorough back to last year as we are preparing for the Swedish Chamber's Annual Lucia Dinner 2024, returning to the prestigious Hilton Hotel Amsterdam on December 6!
This iconic event, with a legacy of over 60 years, is the ultimate gathering for the Swedish-Dutch business community – and you won’t want to miss it!
What’s in store:
A captivating Lucia procession by the Swedish Choir, Högtidskören
A special tribute to ABBA’s 50 years with Kim-Lian van der Meij
Dance music by Anne Lie Persson and Stockholm Tivoli
Business Award Ceremony
Grand Raffle & Exclusive Prizes
A luxurious three-course dinner by our top chef
Join us for an evening of elegance, entertainment, and networking in a festive holiday atmosphere.
Tickets are selling fast—claim your tickets by clicking !
A big thank you to our Partners and Corporate Sponsors for making this magical night possible.
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Annual Dinner at the Dutch Chamber of Commerce
A Night to Remember at the Dutch Chamber of Commerce Annual Dinner!
Our team had the honour of attending the Dutch Chamber of Commerce in Sweden's Annual Dinner, on September 20, at the stunning Fotografiska Museum, with breathtaking views of Stockholm. The evening was filled with art, great company, and a pleasant opportunity to meet the new Dutch Ambassador-Designate, Joost Reintjes.
A heartfelt thank you to the Dutch Chamber for organizing such an unforgettable event and to everyone who made the night so special!
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Unlock the Power of Brand Sweden with Jasper Sundh at the Swedish Chamber Branding Event, October 17
We are thrilled to welcome Jasper Sundh, Regional Director Wholesale Europe and Global Lead for Retail and Hospitality at Hästens Beds, as a speaker at the Swedish Chamber Branding Event, “Discover The Power Of Brand Sweden,” on October 17, 2024, hosted by Volvo Cars Nederland.
An accomplished leader, Jasper brings extensive experience in driving growth and transformation across various industries. With a proven track record of enhancing sales, marketing, and operational efficiency, he previously excelled as Chief Revenue Officer at Hästens Beds, where he connected sales and marketing to boost revenue. His leadership roles, including CEO at Mindflower (IT) and Regional Director Nordics at Accell Group (Bicycles), underscore his ability to lead teams and implement strategic initiatives that result in remarkable business turnarounds.
Event Details:
Date: October 17, 2024
Time: 15:30 – 18:30
Location: Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd
Discover how your company’s Swedish heritage can be a powerful marketing tool and help drive its success. The Swedish Chamber’s Branding & Marketing Committee look forward to seeing you on October 17!
Click here to .
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Global Business Climate Survey 2024: Key Insights
The Global Business Climate Survey 2024 celebrates its fifth
anniversary, capturing insights from over 1,700 Swedish companies worldwide. This year’s findings reveal a cautious business sentiment as the global climate is perceived as less positive compared to 2023. Despite challenges, the outlook remains promising, with many companies expecting growth and planning increased investments.
Key Insights:
- Mixed Business Sentiment: Swedish companies are generally less optimistic about 2024, but markets like the UAE, Saudi Arabia, and India are outperforming with the most favourable conditions for business, profitability, and investments.
- Profitability Still Strong: 70% of Swedish companies were profitable in 2023, with the MEA+ region leading. Large industrial firms report the highest profitability rates.
- Positive Revenue Outlook: 65% of companies expect an increase in industry turnover in 2024, with the Americas being the most optimistic region.
- Investment Plans On the Rise: Nearly half of Swedish companies plan to boost investments in the next 12 months, particularly in the Americas, Saudi Arabia, India, and the UAE.
- Key Success Factors: Cost efficiency, sales competence, and partnerships are vital for success. Priorities differ across regions, with sales competence most valued in the Americas and Western Europe.
- “Brand Sweden” Advantage: 82% of companies see “Brand Sweden” as beneficial in international markets.
- Local Market Conditions: Companies are satisfied with the safety and access to suppliers but find corporate taxation, labour regulations, and permits challenging.
- Environmental Considerations: 43% of companies report that customers consider environmental factors in purchasing decisions, with an increased focus on Western Europe and APAC.
- Barriers to Growth: Regulations and customs procedures remain the most common obstacles globally.
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Join us as Arthur shares valuable insights at the Swedish Chamber Branding Event, October 17
We are excited to welcome Arthur van Es, Consumer Experience and Marketing Operations Lead, as a speaker at the Swedish Chamber Branding Event, “Discover The Power Of Brand Sweden,” on October 17, 2024, hosted by Volvo Cars Nederland.
With nearly 23 years of experience working for a renowned Swedish brand, Arthur has held key roles in network development, marketing, and customer experience. In his current role, he leads a team of 15 talented colleagues to further build the brand’s core values: safety, sustainability, and personal mobility.
Event Details:
Date: October 17, 2024
Time: 15:30 – 18:30
Location: Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd
This is an exclusive opportunity for marketing and communication professionals to participate in a transformative event showcasing Brand Sweden’s leverage in the marketing world. Secure your spot today and take your place amongst marketing leaders!
Click to register.
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Jan B. Sundelin, the new Chairperson of the Swedish Chamber of Commerce for the Netherlands
Press Release
September 25, 2024
At the Swedish Chamber of Commerce Board Meeting on September 24, 2024, Jan B. Sundelin, Partner Partinc, was elected as the new Chairperson for the Swedish Chamber of Commerce, succeeding departing Chairperson Johan Uhlin.
Having been a member of the Swedish Chamber for over 20 years, and having served on the board since 2018, Jan has a deep understanding of the organisation's mission and values. He has lived and worked in the Netherlands for half his life and holds both Swedish and Dutch citizenship. Jan expresses his enthusiasm for his new role, stating, "I am honoured and looking forward to this role and to helping bring Sweden and the Netherlands, two countries which I personally feel connected to, closer together."
In addition to his new role, Jan will continue serving as the Chairperson of the Swedish Chamber Tech Committee, where he has already made significant contributions in developing the Chamber's Tech Table Program. As a partner at Partinc, a European investment firm that invests in SaaS companies, Jan is committed to supporting entrepreneurs in improving efficiency and sustainability within their organisations.
With his extensive experience, Jan aims to continue fostering business relations between Sweden and the Netherlands. He is dedicated to the Chamber’s core values of Sustainability, Innovation & Technology, and Diversity & Inclusion and aims to continue developing these together with the Board, Management and the Members of the Chamber.
Ruth de Jager, Vice Chairperson and member of the Nomination Committee, states: "Jan has been a valuable member of the Board of the Swedish Chamber for over six years, including successfully driving our Tech Committee. With his extensive experience in advisory boards, his entrepreneurial background, and Swedish roots, he is a perfect match for the role of Chairman of our board, broadening our views and network going forward."
Kerstin Gerlagh, CEO of the Swedish Chamber of Commerce: “I am very pleased to welcome Jan Sundelin as our new Chairperson and thrilled by the opportunity to collaborate closely with him. Jan is a highly esteemed and accomplished business leader, bringing a remarkable track record, an extensive network, and deep expertise in future technologies to our organisation. I am excited to continue strengthening the Chamber’s value proposition alongside Jan, ensuring growth and delivering value for our members and stakeholders. Together with Jan, the Swedish Chamber remains dedicated in its commitment to supporting our members and fostering business success in both the Netherlands and Sweden.”
New Chairperson of the Swedish Chamber of Commerce for the Netherlands, Jan B. Sundelin & Vice Chairperson and member of the Nomination Committee, Ruth de Jager
To the left: Member of the Executive Committee, Bert Heikens, Vice Chairperson and member of the Nomination Committee Ruth de Jager, Chairperson of the Swedish Chamber of Commerce for the Netherlands, Jan B. Sundelin & CEO of the Swedish Chamber of Commerce, Kerstin Gerlagh
THE SWEDISH CHAMBER OF COMMERCE FOR THE NETHERLANDS
The Swedish Chamber of Commerce for the Netherlands is a dynamic Swedish-Dutch business platform, extending trade relations between Sweden and the Netherlands and creating first-class business services through a wide range of member companies, networking, events, and programmes. The Swedish Chamber is a non-profit organisation with more than 60 years of experience, helping entrepreneurs and corporations of all sizes to grow and develop their business networks. As one of the most active foreign chambers in the Netherlands, it represents, inspires, and promotes over 200 members, from start-ups to SMEs, unicorns, and large multinational companies across all sectors and industries.
For more information or to request permission to use our photos, please email communications@swedishchamber.nl or call +31 20 320 3226.
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