This week, we had the pleasure of welcoming the Embassy of Sweden in the Netherlands to our office in Amsterdam.
While we regularly connect through digital meetings, sitting down together in real life brings an extra dimension, deepening our understanding and strengthening our collaboration. Exchanges like these help us stay aligned in our shared mission to support Swedish–Dutch business relations.
We were glad to host Promotion Officer Oskar Nielsen alongside interns Rebecca Johansson and Ebba Ek, and to share more about our work with member companies across a wide range of sectors. From our ongoing initiatives to our event calendar of 40+ gatherings each year, it was a great opportunity to showcase how we foster connections and create value for our network.
Thank you for the inspiring visit, we truly appreciate the continued dialogue and partnership!
We were delighted to attend the official opening of Gina Tricot’s first store in Amsterdam on March 27, marking an exciting step in the brand’s expansion beyond Scandinavia.
Located on the iconic Kalverstraat, the new store welcomed an impressive turnout, with enthusiastic customers queuing to experience the launch firsthand. The opening weekend was a clear success and reflects the strong interest in the brand within the Dutch market.
The arrival of Gina Tricot in Amsterdam signals the beginning of a new chapter, bringing its contemporary Scandinavian fashion offering to a wider European audience.
Welcome to Amsterdam, Gina Tricot!
