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This month, we explore the power of branding—how strategic positioning and Swedish heritage contribute to building strong global brands.
In an exclusive interview, Christian Biller, Brand Strategist at the Swedish Institute, discusses the evolution of Sweden’s nation branding and how it strengthens businesses on the global stage. He shares key insights into what makes Brand Sweden stand out in an increasingly competitive and dynamic marketplace.
Read the full interview here https://swedishchamber.nl/exclusive-interview-brand-sweden-by-christian-biller-swedish-institute/
