The Swedish Chamber of Commerce is proud to highlight an exclusive interview with Lawrence Masle, Board Member and Chairperson of the Swedish Chamber Branding and Marketing Committee, on the key factors driving change in the marketing landscape today.
In this engaging conversation, Masle explores the impact of transformative technologies, particularly artificial intelligence, and the growing convergence of sales and marketing. He provides invaluable insights into the challenges and opportunities these developments present for businesses seeking to stay ahead in an increasingly competitive global market.
Lawrence also highlights the marketing trends that are poised to shape the future and shares his perspective on how organisations can strategically position themselves for long-term success.
