NORNORM launches in the UK, meeting the growing demand for sustainable office furnishing

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● NORNORM’s circular, subscription-based furnishing service helps businesses cut CO2 emissions by up to 70% compared to buying new furniture.

● NORNORM has already secured significant commercial partnerships with SustainableVentures in London.

● In less than two years, NORNORM has sold over 250,000 square meters of office furniture subscriptions.

● A Nordic company with a fully circular business model, co-founded with IKEA in 2020. NORNORM raised €110 million in funding.

● NORNORM has been listed as one of the most interesting scale-up companies in Europe by Sifted, and was recently selected as Denmark’s most innovative green venture by Børsen, Denmark’s leading business daily. NORNORM has been generously rewarded within the PropTech industry in both the Nordics, Germany and the EU.

Copenhagen, Denmark – NORNORM, the European circular scale-up company, has officially launched in the UK with a mission to help businesses significantly reduce their environmental impact by moving from single-use office furniture to NORNORM’s circular, subscription-based furnishing service.

“We want to be the catalyst of change to circularity in the workspace industry. NORNORM is part of the progressive market meeting the demands and experiencing strong growth. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business.” says Anders Jepsen, CEO at NORNORM

NORNORM has already secured significant commercial partnerships in London, including Sustainable Ventures, where NORNORM provided furniture for their new office of 14,000 square feet, on the 5th floor of County Hall. Sustainable Ventures is home to Europe’s largest climate tech cluster, a co-working concept, with a strong focus on sustainability, which aligns with NORNORMS’s values. Additionally, NORNORM has also collaborated with MIRO on their new
London office, marking the fourth city and fifth project where NORNORM will be providing our circular furniture to MIRO.

“NORNORM’s sustainable and circular approach to office furniture is expected to resonate with London’s progressive commercial property market, which is regarded as one of the most forward-thinking in Europe. We are already seeing demand in the pipeline,” says Filip Johannesson, Head of Growth at NORNORM.

With NORNORM’s circular model, businesses can expect improved flexibility, cost efficiency, and environmental benefits. By adopting circularity, NORNORM is setting a new norm for the office furniture industry and contributing to tackling the furniture waste generated by existing, linear models. Compared to traditional office furniture purchasing models, NORNORM’s circular subscription service allows businesses to significantly reduce their carbon footprint and avoid
the negative environmental impact associated with traditional linear models. NORNORMs model has been found to reduce CO2 emissions by 70% annually.

NORNORM has seen strong growth since its launch. NORNORM was co-founded with Inter IKEA Development in 2020, and in under two years, has sold over 250,000 square meters of office furniture subscriptions and is expected to see further growth in the most progressive commercial property markets in Europe, which are increasingly demanding sustainable and circular solutions. NORNORM’s innovative model is already meeting the demand and has been
recognized as a game-changer in the industry.

NORNORM has secured €110 million in funding with investors like Verdane, the European specialist growth equity firm, along with Inter IKEA Development. Foundings to accelerate growth and expansion globally. NORNORMs expansion in Europe shows that the business model is profitable and the demand for a flexible, sustainable and circular furniture subscription is growing.

NORNORM is currently operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Poland, and Austria. NORNORM’s international customer base includes companies such as Volvo, Electrolux, Castellum, IWG, Wolt, Miro, Edge, and Netflix.

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet. Backed by Inter IKEA, Verdane, Philian AB and Coen van Oostrom, NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.

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Pernilla Angelin