As a result of the 2024 Member Survey, we are pleased to welcome new members to our committees. We are excited to see such strong engagement from our network and appreciate those who expressed interest in contributing to the work of our committees.
The Branding & Marketing Committee shapes the Swedish Chamber’s identity, ensuring its value and appeal to the Swedish-Dutch business network. It drives marketing strategy in line with core values and the strengths of the Swedish brand, defining who we are, what we do, and why companies should join our community.
Lawrence Masle,
CEO of UP THERE, EVERYWHERE & Chairperson of the Committee, welcomes the new member:
I would personally like to extend a very warm welcome to Nina Bogstedt from IKEA as our most recent addition to the Branding and Marketing Committee at the Swedish Chamber of Commerce. IKEA is an iconic Swedish brand, and greatly contributes to the positive associations of Brand Sweden both here in the Netherlands as well as around the globe. Together with Herrik van der Gaag at Volvo, we look forward to further supporting the Swedish Chamber of Commerce with future branding and marketing initiatives.
Meet the New Member
Nina Bogstedt
Brand & Marketing Manager at Inter IKEA Systems
Developing the identity and positioning of the IKEA Brand worldwide. A background in fashion design and retail, extensive experience in brand building, conceptualization, range building and communication. Before joining IKEA in the Netherlands, I worked in Stockholm for the Swedish brand Filippa K for many years and later at H&M. I have a passion for Scandinavian design and bringing value for money to consumers. I am excited to join the Branding & Marketing committee and hope to engage in many fruitful discussions on brand building in a world where brands have an increasingly important role in the business outcome.
