On October 24, members of the Swedish Chamber of Commerce for the Netherlands had the pleasure of attending Branding Question Time: Born in the USA, an event hosted by Chamber Patron Member UP THERE, EVERYWHERE at their Stockholm office. The event focused on how brands can effectively incorporate their origins into brand identity, helping build a sense of authenticity that resonates with audiences worldwide.
The evening was an inspiring exploration of brand storytelling and a fantastic networking opportunity. Attendees from various sectors engaged in discussions around the powerful role of “place of origin” in branding. A recording of the event will soon be available on the UP website for those interested in revisiting these insights.
A huge thank you to UP THERE, EVERYWHERE, for hosting such a valuable and inspiring session and for welcoming the Chamber to participate in this exciting event!
