Swedish Pavilion at PLMA Amsterdam 2026

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PLMA, Europe’s largest private label fair, takes place every May and attracts around 3,000 exhibitors and 30,000 visitors. Exhibiting offers a chance to showcase your products to international buyers and distributors.

For over 15 years, Business Sweden has gathered export-ready Swedish companies in the “Try Swedish” pavilion. Due to high demand, the pavilion is larger than ever before. Over 20 Swedish companies will be present at this key food industry event.

The fair takes place on 19-20 May, 2026 at RAI Amsterdam.

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