The Swedish Chamber Patron Member Up There Everywhere is welcoming all members to a unique place branding seminar on February 14. The event will explore Sweden’s image amid rising crime rates. Experts from Business Sweden, the Swedish Institute, and Business Region Gothenburg will discuss impacts on business, tourism, and global perception. Moderated by BBC journalist Maddy Savage, the seminar promises insightful perspectives on Sweden’s global brand. The Swedish Chamber encourages all members to sign up and participate in insightful the discussions. The event is available both online and on location in Stockholm. Find more information and registration here.