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On 17 October, we brought together leaders from iconic Swedish brands to explore how Swedish values fuel global success.
The event offered new perspectives on how Brand Sweden is more than just a cultural identity—it’s a strategic asset in today’s global marketplace. Branding is deeply connected to a company’s origin and heritage, offering authenticity, differentiation, and emotional connection. But balancing local identity with global appeal is key.
To read the full recap and for more pictures, click here!
