Date: October 17, 2024
Time: 15.30 – 18.30
Location: Volvo Cars Netherlands,
Stationsweg 2,
4153 RD Beesd
The Swedish Chamber Marketing and Branding Committee are very pleased to invite you to the Swedish Chamber Branding Event “Discover The Power Of Brand Sweden” hosted by Volvo Cars Nederland in Beesd on October 17, 2024.
Are you ready to unlock the secrets of Swedish branding and elevate your marketing strategies? Join us for an exclusive event for members, marketing professionals, and Young Professionals working with Swedish companies in the Netherlands.
Event Highlights
- Inspiring Case Studies: Gain insights from iconic Swedish brands like Volvo, IKEA, Fagerhult, and Hästens as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the Dutch and global markets.
- Opening Remarks: Hear from H.E. Ambassador of Sweden, Mr. Johannes Oljelund.
- Expert Insights: Benefit from the knowledge of industry leaders and branding experts, including the Swedish Institute and UP THERE, EVERYWHERE.
- Engaging Discussions: Participate in captivating presentations and Q&A that reveal actionable strategies for using brand Sweden in your marketing efforts.
Speakers List:
Program
15:30 Doors open/welcome “fika”
16:00 Welcome by Herrik van der Gaag, Volvo and Lawrence Masle, UP THERE, EVERYWHERE
16:05 Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
16:15 Brand Sweden Overview by Christian Biller, Swedish Institute
16.30 – 17.55 Learn from some of Sweden’s iconic Brands and gain valuable knowledge from branding experts as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the Dutch and global markets.
- Arthur van Es, Volvo Car Netherlands
- Nina Bogstedt, Inter IKEA Systems BV
- Marieke Bax, Fagerhult
- Jasper Sundh, Hästens
17.55 – 18.00 Closing remarks/thank you
18:00 – 18:30 Drinks and mingle
Welcome to join us on October 17 to
Discover how your company’s Swedish heritage can be a powerful marketing tool and help drive its success. Network with fellow members and engage in the Swedish Chamber Community.
Enhance your skills and learn new techniques to communicate and market your brand’s unique Swedish identity effectively.
See firsthand how Swedish Chamber membership can benefit your business and how Brand Sweden can elevate your marketing strategies.
Connect with experienced professionals, gain inspiration, and build your network within the vibrant Swedish Chamber community.
Don’t miss this opportunity to participate in a transformative event showcasing Brand Sweden’s power. Join us and take your place amongst innovation, sustainability, and marketing leaders. The Swedish Chamber’s Branding & Marketing Committee look forward to seeing you on October 17!
This event is generously hosted by:
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Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd
Participation Fee
This event is free of charge registration is, however, compulsory.
Registration details
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