October 17, Discover the Power of Brand Sweden

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Date: 17 October 2024
Time: 15.30 – 18.30
Location: Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd

The Swedish Chamber Marketing and Branding Committee are very pleased to invite you to the Swedish Chamber Branding Event “Discover The Power Of Brand Sweden” hosted by Volvo Cars Nederland in Beesd on October 17, 2024.

Are you ready to unlock the secrets of Swedish branding and elevate your marketing strategies? Join us for an exclusive event for members, marketing professionals, and young professionals working with Swedish companies in the Netherlands.

Event Highlights

Inspiring Case Studies: Learn from iconic Swedish brands, such as Volvo, Inter IKEA Systems, Fagerhult, Hästens and UP THERE, EVERYWHERE as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the global and Dutch market.
Expert Insights: Gain valuable knowledge from industry leaders and branding experts from iconic Swedish brands.
Engaging Discussions: Attend captivating presentations and panel discussions that reveal actionable strategies for using Sweden’s unique nation brand in your marketing efforts.

Speakers List:

Honorary guest: H.E. Ambassador of Sweden, Mr. Johannes Oljelund
Arthur van Es, Director CX & Marketing Operations Volvo Car Netherlands
Nina Bogstedt, Brand & Marketing Manager Inter IKEA Systems BV
Marieke Bax, Marketing Manager, Fagerhult Benelux
Jasper Sundh, Sales Growth Catalyst, Hästens

More speakers to be confirmed

Host: Herrik van der Gaag, Managing Director, Volvo Netherlands
Moderator: Lawrence Masle, CEO, UP THERE, EVERYWHERE

Program

15:30 Doors open/welcome coffee
16:00 Welcome by Herrik van der Gaag, Volvo and Lawrence Masle UP THERE, EVERYWHERE
16:05 Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
16:15 Brand Sweden Overview
16.30 – 17.30

Learn from some of Sweden’s iconic Brands and gain valuable knowledge from branding experts as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the Dutch market.

Arthur van Es, Volvo Car Netherlands
Nina Borgstedt, Inter IKEA Systems BV
Marieke Bax, Fagerhult
Jasper Sundh, Hästens

17:30 – 18:00 Panel discussion/questions
18:00 – 18:30 Drinks and mingle

Welcome to join us on October 17 to

Discover how your company’s Swedish heritage can be a powerful marketing tool and help drive its success. Network with fellow members and engage in the Swedish Chamber Community.

Enhance your skills and learn new techniques to communicate and market your brand’s unique Swedish identity effectively

See firsthand how Swedish Chamber membership can benefit your business and how Brand Sweden can elevate your marketing strategies.

Connect with experienced professionals, gain inspiration, and build your network within the vibrant Swedish Chamber community.

Don’t miss this opportunity to participate in a transformative event showcasing Brand Sweden’s power. Join us and take your place amongst innovation, sustainability, and marketing leaders. The Swedish Chamber’s Branding & Marketing Committee look forward to seeing you on October 17!

This event is generously hosted by:

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Venue

Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd

Participation Fee

This event is free of charge registration is, however, compulsory.

Registration details

Members are welcome to click on Member registration below .

Not a member yet? Welcome to register by using the Guest registration below.

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H.E. Ambassador of Sweden, Mr. Johannes Oljelund

Nina Bogstedt, Brand & Marketing Manager Inter IKEA Systems BV

Arthur van Es, Director CX & Marketing Operations Volvo Car Netherlands

After I finished my studies in Marketing and Communication, I started working in the automotive industry in 1998 at the Volvo retailer in The Hague. After that I worked for the Hyundai brand for three years. And in September 2001, I came back to join Volvo, this time at Volvo Car Netherlands. Almost 23 years later, I still work with great pleasure and passion for our beautiful Swedish brand. I have held various positions in areas including network development, marketing and customer experience. Currently I am responsible for Consumer Experience and Marketing Operations. Together with my team of 15 enthusiastic colleagues we are further building our strong brand and brand values: safety, sustainability and personal mobility. In my spare time I enjoy walking my dog, running and touring on my motorbike.

Marieke Bax, Marketing Manager, Fagerhult Benelux

As an expat-child, I’ve lived 18 years abroad. As a result, I have developed a certain flexibility and acceptance towards different cultures. After my studies of International Marketing, Communications & Economics in Utrecht, I have worked at several large companies (KPMG, Warner Bros and Sanoma Media) and always found it extremely interesting to discover and experience the different corporate cultures. I have been working at Fagerhult since 2016 and am responsible for all marketing activities for the Benelux. What makes this job interesting and challenging is particularly the cooperation with my international colleagues within the group. Despite our different market needs, we all work together within the same core values of Fagerhult: Curious Creators, Committed Together and Aim Higher.

Jasper Sundh, Sales Growth Catalyst, Hästens