September 20, 2023 YP Season Opening with Strömma

Wednesday 20 September 2023
Back to overview

Thank you to everyone who joined us for this incredible evening on the Amsterdam canals with Stromma and the Young Professionals network! The highlight of the evening was Stromma’s inspiring presentation about its sustainability strategy. As the city of Amsterdam has the goal to only have zero-emission vessels in 2025, a committed sustainability strategy from Stromma is necessary. We got to learn about both their motivation, challenges, and solutions from CEO Carola Hoekstra, and project manager Floris de Vroe.


About Stromma and their sustainability strategy

Stromma is the leading provider of sightseeing experiences in Northern Europe. Stromma offers experiences that aim to give every guest memories for life. These experiences focus on sightseeing tours, entertainment, and activities for tourists, local residents, and companies. From Stromma Sustainability Report 2022:

“Our ambition is to make sustainability a part of everything we do and integrated in all our business activities. We want to take the lead in the tourism industry and make sustainability a priority. We work towards replacing fossil fuels with renewable fuels, reducing our use of resources, purchase and use raw materials with the best possible environmental performance whenever possible. And we will continuously measure and strive to improve our performance. We want to be an active voice for increased knowledge on environmental issues and take part in discussions that relate to our business, the tourism industry”

Read the Swedish Chamber’s previous Sustainability Insight feature with Stromma here.


  • Floris de Vroe, Project Manager at Stromma Nederlands
  • Carola Hokestra, CEO at Stromma Nederlands
  • Bastiaan Schriemer, Pricing Specialist & Account Manager
  • Emma Wergeland, Project Manager for Young Professionals