October 17, Discover the Power of Brand Sweden

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Date: October 17, 2024
Time: 15.30 – 18.30
Location: Volvo Cars Netherlands,

Stationsweg 2,

4153 RD Beesd

The Swedish Chamber Marketing and Branding Committee are very pleased to invite you to the Swedish Chamber Branding Event “Discover The Power Of Brand Sweden” hosted by Volvo Cars Nederland in Beesd on October 17, 2024.

Are you ready to unlock the secrets of Swedish branding and elevate your marketing strategies? Join us for an exclusive event for members, marketing professionals, and young professionals working with Swedish companies in the Netherlands.

Event Highlights

Inspiring Case Studies: Gain insights from iconic Swedish brands like Volvo, IKEA, Fagerhult, and Hästens as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the Dutch market.
Opening Remarks: Hear from H.E. Ambassador of Sweden, Mr. Johannes Oljelund.
Expert Insights: Benefit from the knowledge of industry leaders and branding experts, including the Swedish Institute and UP THERE, EVERYWHERE.
Engaging Discussions: Participate in captivating presentations and panel discussions that reveal actionable strategies for using Sweden’s strong nation brand in your marketing efforts.

Speakers List:

Program

15:30 Doors open/welcome “fika”
16:00 Welcome by Herrik van der Gaag, Volvo and Lawrence Masle, UP THERE, EVERYWHERE
16:05 Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
16:15 Brand Sweden Overview by Christian Biller, Swedish Institute
16.30 – 17.55 Learn from some of Sweden’s iconic Brands and gain valuable knowledge from branding experts as they share their journeys, challenges, and successes in leveraging ‘Swedishness’ to thrive in the Dutch market.

Arthur van Es, Volvo Car Netherlands
Nina Borgstedt, Inter IKEA Systems BV
Marieke Bax, Fagerhult
Jasper Sundh, Hästens

17.55 – 18.00 Closing remarks/thank you
18:00 – 18:30 Drinks and mingle

Welcome to join us on October 17 to

Discover how your company’s Swedish heritage can be a powerful marketing tool and help drive its success. Network with fellow members and engage in the Swedish Chamber Community.

Enhance your skills and learn new techniques to communicate and market your brand’s unique Swedish identity effectively.

See firsthand how Swedish Chamber membership can benefit your business and how Brand Sweden can elevate your marketing strategies.

Connect with experienced professionals, gain inspiration, and build your network within the vibrant Swedish Chamber community.

Don’t miss this opportunity to participate in a transformative event showcasing Brand Sweden’s power. Join us and take your place amongst innovation, sustainability, and marketing leaders. The Swedish Chamber’s Branding & Marketing Committee look forward to seeing you on October 17!

This event is generously hosted by:

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Venue

Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd

Participation Fee

This event is free of charge registration is, however, compulsory.

Registration details

Members are welcome to click on Member registration below .

Not a member yet? Welcome to register by using the Guest registration below.

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H.E. Ambassador of Sweden, Mr. Johannes Oljelund

Nina Bogstedt, Brand & Marketing Manager Inter IKEA Systems BV

Arthur van Es, Director CX & Marketing Operations Volvo Car Netherlands

After I finished my studies in Marketing and Communication, I started working in the automotive industry in 1998 at the Volvo retailer in The Hague. After that I worked for the Hyundai brand for three years. And in September 2001, I came back to join Volvo, this time at Volvo Car Netherlands. Almost 23 years later, I still work with great pleasure and passion for our beautiful Swedish brand. I have held various positions in areas including network development, marketing and customer experience. Currently I am responsible for Consumer Experience and Marketing Operations. Together with my team of 15 enthusiastic colleagues we are further building our strong brand and brand values: safety, sustainability and personal mobility. In my spare time I enjoy walking my dog, running and touring on my motorbike.

Marieke Bax, Marketing Manager, Fagerhult Benelux

As an expat-child, I’ve lived 18 years abroad. As a result, I have developed a certain flexibility and acceptance towards different cultures. After my studies of International Marketing, Communications & Economics in Utrecht, I have worked at several large companies (KPMG, Warner Bros and Sanoma Media) and always found it extremely interesting to discover and experience the different corporate cultures. I have been working at Fagerhult since 2016 and am responsible for all marketing activities for the Benelux. What makes this job interesting and challenging is particularly the cooperation with my international colleagues within the group. Despite our different market needs, we all work together within the same core values of Fagerhult: Curious Creators, Committed Together and Aim Higher.

Jasper Sundh, Sales Growth Catalyst, Hästens

Jasper Sundh is an accomplished leader with extensive experience in driving growth and transformation across various industries. Currently serving as the Regional Director Wholesale Europe and Global Lead for Retail and Hospitality at Hästens Beds, Jasper has a proven track record of enhancing sales, marketing and operational efficiency. Previously, as the Chief Revenue Officer at Hästens, he excelled in connecting sales and marketing to drive revenue. With roles such as CEO at Mindflower (IT) and Regional Director Nordics at Accell Group (Bicycles), Jasper has consistently demonstrated his ability to lead teams, implement strategic initiatives, and achieve remarkable business turnarounds. His expertise spans international growth, change management, and creating innovative solutions for sustainable success. Jasper Sundh, born and raised in the Netherlands, living in Sweden since 1990. Married, 6 children and 2 grandchildren.

Christian Biller is a Brand Strategist, Swedish Institute

Christian Biller is a Brand Strategist at the Swedish Institute (SI) in Stockholm. With over fifteen years at SI, Christian has been involved in various strategic initiatives promoting Sweden. One of his key contributions is the "Pioneer the Possible" communication concept, which aims to enhance Sweden's export and investment promotion. Currently, Christian is part of the Unit for the Image of Sweden Analysis, with a focus on the business sector, Sweden’s overall brand strategy, and visual identity.