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May 28 2025, Presentation of the Business Climate Survey, the Netherlands 2025

Wednesday 28 May 2025
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Date: May 28, 2025

Time: 11.00 – 14.00

Venue: AKD

Gustav Mahlerlaan 2970,

1081 LA Amsterdam

 

Team Sweden cordially invites you to join us on May 28, 2025, to unveil the results of the Business Climate Survey in the Netherlands 2025

The presentation of the Business Climate Survey provides a snapshot of the current business environment in the Netherlands, based on an analysis of economic trends, market developments, and company insights. This year, Swedish-affiliated companies are navigating challenges related to regulatory uncertainty, labour market tightness, and sustainability. Conducted in 40 markets worldwide, the survey remains a valuable tool for understanding local business conditions.

 

This event offers not only exclusive access to the latest survey insights but also a platform to engage with fellow decision-makers facing similar challenges. Gain actionable intelligence, share strategic perspectives, and be part of a dialogue that shapes the future of Swedish business in the Netherlands.

 

Join us—and turn insight into action.

 

“The Business Climate Survey deepens our understanding of the current business climate in the Netherlands and gives us a sound basis for the continued business dialogue.”

Ambassador of Sweden, H.E. Mr. Johannes Oljelund

 

 

 

 

 

 

 

 

 

 

PROGRAM

11:00 Registration and coffee
11.15 Welcome by Carlos Pita Cao, Managing Partner, Attorney-at-law AKD
11.25 Word by Ambassador of Sweden, H.E. Mr. Johannes Oljelund
11.30 Keynote by Ms. Camilla Mellander, Director General for Trade, Swedish Ministry for Foreign Affairs
11.45 Presentation of the Business Climate Survey Netherlands by the Swedish Chamber of Commerce and Business Sweden
12.00 Panel discussion by Swedish companies who answered the Business Climate Survey
12.50 Comment by Ms. Camilla Mellander
12.55 Conclusion and Thanks by Moderator
13.00 End of Event
13.00-13.45 Informal Networking Lunch

 

The Swedish Chamber of Commerce Annual General Meeting for the members of the Swedish Chamber will take place from 09.30 – 11.00 prior to the Business Climate Survey Presentation.

 

Team Sweden

 

 

The Swedish Chamber of Commerce Annual General Meeting and the Business Climate Survey 2025 are generously hosted by Swedish Chamber Patron Member:

 

Venue

AKD

Gustav Mahlerlaan 2970,

1081 LA Amsterdam

Camilla Mellander, Director General for Trade Policy
Ambassador of Sweden, H.E. Mr. Johannes Oljelund
Cees Westera, Senior Director at Public Matters
Cees Westera is a Senior Director at Public Matters, advising organizations about strategic Public Affairs, lobbying and stakeholder management. Cees has been working in and with Dutch politics for the past 25 years.
Ruth de Jager, Vice President Global Content Development at Storytel
Executive in leading teams in creating content, optimise processes, (content) marketing & talent management. Has built extensive experience in companies as HBO, Universal, Paramount and Ziggo. Currently working for Storytel AB as a VP Content Development and Owner of Ruth Hunts.
Douwe Dirks, Head of International Sales at NORNORM
Douwe Dirks, Head of International Sales at NORNORM, a subscription-based furnishing model on a mission to make workspaces better for people, businesses and the planet.
Hans Vos, General Manager Benelux at FlexLink Systems BV
With over four decades of international experience in engineering, quality management, business development, and general management, I bring a broad perspective to strategic and operational challenges. I began my career in 1982 at a trading and engineering agency, and since 1990, I have held various leadership roles at FlexLink Systems BV, including: • Manager of the Projects Department (1990) • Corporate Quality Director (1996) • Manager Business Development (2003) • Director Emerging Markets (2006) • General Manager Netherlands (2012) • General Manager Benelux (2021–present) My career has focused on driving innovation, improving organizational performance, and expanding into new markets—particularly in the industrial automation and manufacturing sectors.
Tomas Korseman, Trade Commissioner Benelux & Market Area Director Central Western Europe Business Sweden
Tomas Korseman is Trade Commissioner of Sweden to the Netherlands, Belgium, and Luxembourg, and Area Manager of Business Sweden – The Swedish Trade & Invest Council, for the Benelux countries. . From the beginning of 2017, he was appointed Trade Commissioner of Sweden to the Benelux countries. He leads a team of eight based in The Hague. Before that, he was serving as Trade Commissioner of Sweden to Chile, Argentina and Peru (2012-2017). Mr. Korseman holds previous line management roles in strategy and business development at Ericsson (2004-2012) and Motorola (2003-2004), coupled with significant experience of management consulting and growth advisory from edgecom (2000-2003) and Arthur Andersen (1995-2000).

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