Carola Hoekstra, CEO Strömma, New Board Member Swe-Cham

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Carola Hoekstra, CEO Strömma. With 20+ years of experience in general management, national and international operating companies with full P&L ownership I have been leading businesses in the hospitality sector. From implementing global strategies, leading transformations and optimizing business processes in the outgoing tourism industry I am now responsible for Stromma Netherlands with focus on our incoming guests to Amsterdam and Utrecht.

Since December 2019 I lead the Dutch entity of Stromma turism & sjofart ab with their headquarters in Stockholm. Thinking in commercial solutions, with my team builder approach while driving growth and my can-do mentality I am since my start focusing on our future strategy while beating the Covid-19 effects that hit our industry.

Besides focusing on the business, I enjoy being with my family. Together with my husband and 2 teenage daughters I live in Hoofddorp. I love to cook, travel and experience the African culture of my husbands’ roo