Welcome to Proact, our new Patron!
The Swedish Chamber is excited to introduce Proact as a new Patron member in the network! Proact is Europe’s leading specialist in data and information management, with a focus on cloud services and data centre solutions. Wherever you are on your digitalisation journey, we can assist you in propelling your organisation forward through the power of data. The Swedish Chamber looks forward to meeting Proact at upcoming events.
to learn more about Proact, and to read about the Swedish Chamber Patron membership. Welcome Proact!
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Swedish Chamber welcomes the Svalner Atlas Group as Patron members!
The newly formed Svalner Group, consisting of tax and transaction advisory firms Svalner and Alder, is excited to announce its union with the Dutch tax advisory firm Atlas Tax Lawyers. The ambition is to form a new premier advisory group, Svalner Atlas Group, that offers high-end tax advisory, transaction services, and related services in the Nordics and Benelux.
“We are excited to unite with Atlas, forming a Tier 1 independent advisory group in the Nordics and Benelux. This marks a major achievement for both organi sations, laying the groundwork for us to enrich our collective service portfolio, extend our influence, pursue accelerated expansion, and deliver even greater value to our clients”, stated Viktor Sandberg, CEO of Svalner Atlas Group.
With operations in Sweden, Finland and the Netherlands the group aims to broaden its market presence and increase the capacity to invest in the future with new service lines, expertise, education and technology.
“We look forward to the journey ahead alongside Svalner and Alder. Together, we’re well-positioned to forge a robust and agile organisation, challenging industry norms and spearheading success for both our clients and team mem bers, said Roelof Gerritsen”, Partner at Atlas and Deputy CEO of the new Svalner Atlas Group.
The Swedish Chamber of Commerce is proud to welcome the newly united Svalner Atlas Group as Patron members of our business network. We look forward to future collaboration with the Svalner Atlas Group!
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Introducing Forvis Mazars
The valued Swedish Chambers member Forvis Mazars, previously Mazars, is pleased to share that as of today, they will continue under their new name, Forvis Mazars.
Forvis Mazars is a leading global professional services network. The network operates under a single brand with just two members: Forvis Mazars, LLP in the United States and Forvis Mazars Group SC, an internationally integrated partnership operating in over 100 countries.
With a legacy spanning more than 100 years, Forvis Mazars is a natural extension of both firms’ heritage. At our core is our commitment to providing a different perspective and an unrivalled client experience that feels right, personal, and natural. As a network of just two, allied organisations, we act fast, to deliver consistent and agile audit, tax and advisory services worldwide.
We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialism and tailored solutions. Together, our combined teams of 40,000+ professionals have the experience and skills to best serve organisations of all sizes, both locally and globally, now and into the future.
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Meet Hendrik Jan Guitink: A Passionate Coach and Mentor and sponsor of the Swedish Female Hockey 5 Team
We’re thrilled to introduce Swe-Cham member Hendrik Jan Guitink, the Managing Partner at AIMS International Netherlands B.V. Hendrik isn’t just a leader in Executive Search and Leadership Consulting—he’s also the driving force behind the Swedish Chamber Mentorship Program, where he helps nurture young professionals by connecting them with seasoned business execs.
Hendrik’s passion for coaching extends beyond the boardroom. He’s a big supporter of the Swedish women’s field hockey team. Field hockey might be huge in the Netherlands, but it’s also growing in Sweden, thanks to efforts from teams in Göteborg and Stockholm.
Last year, the Swedish women’s national team in the fast-paced version of the sport, Hockey 5’s, debuted at the Euro Championships, finishing in 8th place—a fantastic achievement given their lack of official ranking. This team, made up of young women from across Europe with Swedish passports, is gearing up for another shot at the Eurohockey 5’s Championships in Poland this July.
Hendrik is super proud of the team and supports them however he can. Despite their dedication, these athletes often fund their travel and training. The Svenska Landhockey Förbundet, which oversees the sport in Sweden, doesn’t have the financial resources to support the team fully.
“That’s where AIMS International Netherlands B.V. steps in. We’re backing the team and following their journey with immense pride. We’d love for more members of the Swedish Chamber to join us in supporting these fantastic athletes. Any help is welcome—whether it’s sponsorships, donations, or simply cheering them on during their training camps in the Netherlands. Let’s rally together and support the next generation of field hockey stars!”- Hendrik Jan Guitink For more information or to get involved, contact Hendrik Jan Guitink at h.j.guitink@aims-netherlands.com or call him at +31 6 24866395.
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Business Climate Survey 2024 in the Netherlands
At the heart of Europe, the Netherlands is a key springboard for Swedish companies in their international expansion.
The political ties between Sweden and the Netherlands remain robust, and the like-mindedness between the countries in the EU is striking. The Netherlands solidified its position as Sweden’s seventh-largest trading partner in 2023, with exports of goods exceeding 115 billion SEK.
Swedish companies in the Dutch market have shown resilience. Despite a slight decline in profitability and increased losses since 2022, their financial performance in the Netherlands stabilised in 2024.
Swedish companies remain optimistic about the future: 72% of respondents expect industry turnover to increase, and over half of Swedish respondents consider increasing investments in the Netherlands.
As seen throughout this report, sustainability is a key priority in the Netherlands. This trend has not gone unnoticed by Swedish companies in the market, with 73 per cent of respondents confirming that customers in the Netherlands consider environmental aspects when making purchasing decisions.
The view of the Swedish brand is still positive but is losing significance year by year. This is not necessarily negative, and the report gives some ideas of the reasons why the importance of the Swedish brand is declining.
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Office closed June 6th for the National Day of Sweden
The Swedish Chamber office will be closed tomorrow, June 6th, due to the National Day of Sweden, a public holiday in Sweden celebrated annually in honour of two historical events: Gustav Vasa being elected king (6 June 1523) and the adoption of a new constitution (6 June 1809). It is a public holiday in Sweden. Happy National Day! 💛💙
✉️ Contact us at info@swedishchamber.nl for any questions.
Photo Credits: Carolina Romare/imagebank.sweden.se
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Swedish Chamber of Commerce Holds 64th Annual General Meeting
On June 4, 2024, the Swedish Chamber of Commerce held its 64th Annual General Meeting, marking a significant day for the organization. We are thrilled to announce the addition of three new members to our Board:
- Mark Verbakel, Managing Director of SKF BV
- Fatih Noyan, Country Manager Netherlands at Ericsson
- Kerstin Gerlagh, General Manager of the Swedish Chamber of Commerce
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Thank you to Hanna, Alexandra, and Emma – management trainees 2023-2024!
We want to express our heartfelt thanks to Hanna Bräcknell, Alexandra Gummesson, and Emma Wergeland, our three fantastic Management Trainees, for their excellent contributions to the Swedish Chamber of Commerce over the past year.
Hanna Bräcknell is the recipient of the Gull & Stellans Ljungberg Foundations 2023-2024 scholarship. For the past year, Hanna’s focus has been on business development and events. Her biggest projects have been developing the Swedish Chamber Business Plan and acting as the Chamber’s project manager for the Business Climate Survey.
Alexandra Gummesson is the recipient of the Scholarship Fund for Swedish Youth Abroad 2023-2024, and her traineeship has focused on Communication and Marketing. For example, Alexandra has proposed and managed the digital magazine Swedish Chambre Insights, written the Swedish Chamber Communication Plan and been in charge of content production. Her work has aimed to amplify the communication efforts and impact of the Swedish Chamber.
Emma Wergeland, the recipient of the University of Gothenburg's 2023-2024 scholarship, has focused on Member Strategy and served as the Project leader for the Young Professionals network. Throughout the year, she has driven projects aimed at fostering knowledge exchange among Young Professionals, conducted the Annual Member Survey, and led recruitment efforts. Additionally, Emma has served as the Mentorship Programme's project manager and contributed to business strategy development.
Hanna, Alexandra, and Emma have played a vital role within the Swedish Chamber team, making significant contributions not only to their respective areas but also to the overall efficiency of our organization's day-to-day operations. The Swedish Chamber wishes them the best of luck in their future careers!
Furthermore, the Swedish Chamber wants to extend its warmest thank you to the three foundations that enable us to work with such ambitious and talented young professionals.
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