MEET THE NEW BOARD MEMBER LAWRENCE MASLE, CEO UP THERE, EVERYWHERE
The Board of Directors of the Swedish Chamber of Commerce are very proud to present new Board Member Lawrence Masle, CEO, UP THERE, EVERYWHERE, who was elected at the Annual General Meeting on June 21, 2022.
Lawrence Masle is CEO and a founding member of UP THERE, EVERYWHERE, the world’s first global cloud based agency, headquartered in Stockholm, with Creative Hubs around the world including Amsterdam, Hamburg, London, Gothenburg, Helsinki, Zug, New York, Dubai, and Shanghai.
His strong entrepreneurial spirit has assisted companies ranging from large established multi-nationals to small young start-ups to expand their businesses on a global basis. He has worked both on the agency side for Young & Rubicam (New York) and served in senior global management roles for Ericsson (Stockholm, London) and Philips (Amsterdam). Working during the explosive years of mobile telecom has engrained a strong passion for innovation and enabling technologies, and today he lives the reality of working from the mobile office anywhere in the world.
He is married, has two sons, is an avid golfer (is even a new member of Svenska Golfklubben i Nederländerna!), loves to travel, and welcomes any opportunity to go skiing. And while originally a native English speaker, has also learned to speak Swedish and Dutch.
A very warm welcome to Lawrence and we are looking forward to the future collaboration!
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MEET THE NEW BOARD MEMBER DICK BISSCHOP, MANAGING DIRECTOR ANTICIMEX NEDERLAND
The Board of Directors of the Swedish Chamber of Commerce are very proud to present new Board Member Dick Bisschop, Managing Director, Anticimex Nederland, who was elected at the Annual General Meeting on June 21, 2022.
Dick Bisschop is the Managing Director of Anticimex Nederland. Anticimex B.V. is a 100% subsidiary of Anticimex in Sweden and PE owned (EQT). In the role as MD for Anticimex in the Netherlands, he has implemented his strategy for growth. Both organically and through acquisitions.
Dick started in Anticimex early 2015 and has quadrupled the size of the company with a sustainable organic growth and acquisitions on top of it. He has a background in the international automotive industry in several sales & marketing and general manager positions. He has managed teams of people from various disciplines and collaborated with Global manufacturers headquarters, suppliers, dealers and dealer associations.
A very warm welcome to Dick and we are looking forward to the future collaboration!
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MEET THE NEW BOARD MEMBER BERNIE VAN LEEUWEN, MANAGING DIRECTOR SKF GROUP NEDERLAND
The Board of Directors of the Swedish Chamber of Commerce are very proud to present new Board Member Bernie van Leeuwen, Managing Director of SKF Group Nederland, who was elected at the Annual General Meeting on June 21, 2022.
After graduating in 1999 as a Master of Science in Mechanical Engineering at the University of Twente, I started my career as a Mechatronics Engineer in SKF’s Engineering and Research Center in the Netherlands. In 2001 I had the pleasure of managing one of SKF’s largest automotive innovation projects where SKF developed and presented the world’s first full drive-by-wire vehicle. It was the second time in all of SKF’s history to present a vehicle at the Geneva autoshow. After that, I joined SKF’s Automotive Development Centre and worked in close collaboration with SKF’s automotive customers all over the world on further improving vehicle safety systems through SKF’s Load Sensing Technology. After finalizing an MBA at the Rotterdam School of Management in 2009 I then became one of the drivers of SKF’s automotive innovation strategy.
In 2011 I joined SKF’s Industrial business and had the pleasure to work as a Business Engineer with SKF’s global wind customers in India, South Europe and South America. Remaining passionate about engineering I was then asked to lead SKF’s global engineering experts that provided the advanced engineering support to SKF’s global wind business as a main activity.
In 2016 I was given the opportunity to come to Sweden, work from SKF’s headquarters and take on the challenge of defining the potential that artificial intelligence and machine learning could bring for the SKF business . Later that year I became Director Product Management Digitalization in which I was transforming SKF’s portfolio of Condition Monitoring and Preventive Maintenance solutions.
In 2018 I returned to The Netherlands and accepted the challenge to lead the organization where I started my career; SKF’s Research and Technology Development. Combined with my statutory role as Managing Director for SKF Netherlands, I consider it a privilege every day to lead the best scientists, technologists and researchers in their field. Through our research we continue to set the standard in the market when it comes to the reliable and sustainable rotation of machines.
Since 2001 I have been supported in this journey – as well as lot of other journeys outside of the professional life – by my wife Elena, who I married in 2006. She speaks, just like our two sons of 8 and 11, fluent Swedish thanks to her 2 years at Sahlgrenska Hospital in Gothenburg as a medical specialist. We both enjoy race cycling as well as skiing with the family. We basically consider anything that allows us to enjoy nature and be active outside as a great way to recharge and stay fit. It is this same passion for nature which is driving my personal interest and motivation to protect it and to develop technologies, solutions and people towards an even more sustainable future.
A very warm welcome to Bernie and we are looking forward to the future collaboration!
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MEET THE NEW BOARD MEMBER ARMANDA WILLEMS, COUNTRY MANAGER LIME TECHNOLOGIES
The Board of Directors of the Swedish Chamber of Commerce are very proud to present new Board Member Armanda Kusse-Willems, Country Manager of Lime Technologies, who was elected at the Annual General Meeting on June 21, 2022.
Armanda Kusse-Willems work at Lime Technologies as a Country Manager since 2020 and have been working in the IT for over 10 years. Selling CRM is their core business, and it is what made them big in Scandinavia. Since 2020, they have expanded to the Netherlands and since 2021, Germany is also one of the countries that they are active in.
Lime Technologies is a Swedish company with their HQ in Lund. After joining them, Armanda got introduced to the Swedish Chamber in the Netherlands and Lime became a member. Her focus is on setting foot to the ground in The Netherlands and to grow as a company, but also as becoming one of the biggest CRM suppliers in The Netherlands. With our Swedish influence and quality, she truly believes this is possible.
A very warm welcome to Armanda and we are looking forward to the future collaboration!
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BCS 2022- 83% believe their customers to consider environmental aspects in their purchasing decisions
Swedish companies operating in the Netherlands find that their customer base is becoming more aware of sustainable and environmental impact.
44% of respondents felt that the environmental impact drives the majority of the customers’ purchase decisions. 39% answered partially.
In summation, 83% of the Industrial companies reported that sustainability greatly drives their customers’ purchasing decisions.
Welcome to read the Business Climate Survey 2022 in the Netherlands where more valuable insights are shared:
Don’t miss the opportunity to listen to the launch of the Global Business Climate Survey presented jointly by Business Sweden and Swedish Chambers International (SCI) and hosted at the Stockholm Chamber of Commerce.
Date: Wednesday 31st of August
Time: 13.00-14.30
Place: Regeringsgatan 29, Stockholm and online (if you chose to participate online, you will receive a link closer to the event day)
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Thank you to Young Professionals Chairman Oliver Karlsson
The Young Professionals of the Swedish Chambers of Commerce is very thankful to have had the opportunity to collaborate with Oliver Karlsson in the past years.
Oliver has greatly contributed to the Young Professionals of the Swedish Chambers of Commerce both as a Committee Member and in his role as the Chairman.
We appreciate Oliver’s involvement in the Young Professionals community and the many events and meetings he has been a part of. Oliver will shortly be relocating to Sweden to start an exciting new chapter.
We would like to extend a big thank you to Oliver and we wish him all the best with his future endeavors.
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Welcome New Member and Award winner- Lynk & Co.
The Swedish Chamber of Commerce gives a warm welcome to new Member and Award winner of the Swedish Chamber Entrepreneurship Award 2021 Lynk & Co.
Lynk & Co is the Netflix of cars. You subscribe to it via monthly payments. You do not buy, own, maintain, insure, register, or take care of anything except for driving. It’s all-inclusive! Lynk & Co sells directly to customers, online only. Cars are displayed in flagship stores, or the members club as Lynk & Co likes to call it. You may have seen the store on Rokin street in Amsterdam.
Lynk & Co offers mobility solutions and experiences rather than just seling cars and car sharing is built into the service. Since cars stand still 96% of the time, smart mobility solutions are key enablers for the sustainable future of this industry.
Lynk & Co is co-owned between Geely Group and Volvo Cars. Its international headquarters is based in Gothenburg. And it has chosen to base some of its key functions here in the Netherlands, like its European engagement center in Maastricht with more than 40 employees.
We are looking forward to bringing together Lynk & Co with our business network and to a fruitful and exciting collaboration.
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MEET THE NEW BOARD MEMBER RODERICK FRIEND, GENERAL MANAGER TETRA PAK THE NETHERLANDS
The Board of Directors of the Swedish Chamber of Commerce are very proud to present new Board Member Roderick Friend, General Manager of Tetra Pak the Netherlands, who was elected at the Annual General Meeting on June 21, 2022.
Roderick Friend is the General Manager of Tetra Pak in The Netherlands. Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with their customers and suppliers, they provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries.
At Tetra Pak, their approach to sustainability is shaped by their brand promise: PROTECTS WHAT’S GOOD. They are constantly finding new ways to meet the evolving expectations of their market. This means they continue to provide safe, secure and sustainable products to our customers and consumers – and to do so responsibly.
Their approach to sustainability encompasses their entire value chain, going beyond their own operations and the customers. By driving environmental innovation across the lifecycle of their products and in their own operations, they are demonstrating how a company like them can do more with less.
A very warm welcome to Roderick and we are looking forward to the future collaboration!
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