Amsterdam’s 750th Anniversary: A Year-Long Celebration of Culture and Community
On October 27, 2025, Amsterdam will celebrate its 750th anniversary, marking the culmination of a year-long jubilee filled with over 200 events and activities that begin on October 27, 2024. Designed to bring the city to life in unprecedented ways, this celebration will spotlight local talent, foster new connections, and leave a lasting impact for future generations. All activities will address the unique challenges faced by Amsterdammers, with a shared belief that coming together to celebrate is essential—especially in challenging times.
The festivities begin with an Opening Concert at the Ziggo Dome on October 27, 2024, featuring a musical and visual tribute to both Amsterdam’s historic roots and modern vibrance. Throughout the year, a range of events—musicals, theatre, exhibitions, sports, neighbourhood gatherings, storytelling projects, and activities for children—will unfold across the city. In June 2025, Amsterdam will host ToekomstTiendaagse, a ten-day celebration focused on the future, ending with a massive party on the Ring A10 on June 21. Summer and autumn will bring milestone events as SAIL, the Amsterdam Marathon, and Kwaku Festival each mark their own 50th anniversaries, joining the jubilee celebrations.
The year-long festivities will conclude with a grand celebration on October 27, 2025, Amsterdam’s official 750th birthday.
Read more about Amsterdam750 .
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Swedish Chamber of Commerce Attends Inspiring Branding Event in Stockholm
On October 24, members of the Swedish Chamber of Commerce for the Netherlands had the pleasure of attending Branding Question Time: Born in the USA, an event hosted by Chamber Patron Member UP THERE, EVERYWHERE at their Stockholm office. The event focused on how brands can effectively incorporate their origins into brand identity, helping build a sense of authenticity that resonates with audiences worldwide.
The evening was an inspiring exploration of brand storytelling and a fantastic networking opportunity. Attendees from various sectors engaged in discussions around the powerful role of "place of origin" in branding. A recording of the event will soon be available on the UP website for those interested in revisiting these insights.
A huge thank you to UP THERE, EVERYWHERE, for hosting such a valuable and inspiring session and for welcoming the Chamber to participate in this exciting event!
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Membership offer 2024 – 2025!
A Platform for Swedish-Dutch Business Relations
With a unique business platform, the Swedish Chamber of Commerce promotes Swedish business interests in the Netherlands and is committed to representing, inspiring, and promoting the members while strengthening the commercial relations between the countries. Whether you are an established company or entering the Dutch market, we serve as a unique Swedish-Dutch platform.
Why Join Us?
- Collaborate & Innovate: Engage with professionals to foster collaboration and drive innovation within your industry.
- Support & Resources: Benefit from expert guidance and knowledge that help you thrive in both Swedish and Dutch markets.
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Meet Managing Director at Techleap, Maarten Cleeren on December 6, 2024
We are thrilled to announce Maarten Cleeren, Managing Director of Techleap, as a distinguished speaker at the Swedish Chamber of Commerce Sustainability & Innovation Summit 2024 on December 6, 2024.
Maarten Cleeren is the Managing Director of Techleap, the organization dedicated to empowering tech founders in the Netherlands. With an extensive background in managing growing, multi-level, and international teams, Maarten has spent a significant portion of his career in academic and educational publishing. He has a background in philosophy, having studied in Amsterdam and Utrecht, and began his professional journey in academia before transitioning into leadership roles within the tech and publishing industries.
Join us as Maarten shares insights into the evolving tech landscape and how founders can drive sustainable innovation. Secure your spot today and be part of the conversation shaping the future of technology and sustainability! Press for more information and to sign up!
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Join Proxify at Web Summit!
Proxify will be participating in the Web Summit this year as part of the Growth Startups. Attendees can visit their exhibition on Tuesday, November 12th, to discover how Proxify helps businesses find and manage top developers remotely.
On Wednesday, November 13th, at 10:49, Proxify’s CEO, Viktor Janrheimer, will deliver a keynote on Stage 6, Pavilion 2. His talk, "Is it remote if you can't tell?" will offer insights drawn from over a million hours of interviews, tests, and work experiences.
Proxify will also host an event at the Swedish Booth on Thursday, November 14th, at 3 pm, where tech leaders and founders can gather to discuss strategies for maximizing developer productivity.
Web Summit, the biggest tech summit in the world, takes place in Lisbon from November 11th to 14th. With over 70,000 attendees, 1,000 investors, and 3,000 startups, engaging with global innovation and growth is a unique opportunity. The Swedish Booth, hosted under the Brand Sweden by the Swedish-Portuguese Chamber of Commerce, will offer more networking opportunities. You can find more details about the booth .
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SSAB and Parmaco to build in fossil-free steel
Parmaco has partnered with SSAB to build a pioneering structure made entirely of fossil-free steel, an initiative set to begin in early 2025. This innovative project will use SSAB's HYBRIT technology, eliminating most fossil carbon emissions typically associated with steelmaking. According to Olavi Huhtala, EVP of SSAB Europe, the collaboration aims to demonstrate sustainable construction practices to meet urban development needs while reducing climate impact.
Parmaco, a Finnish leader in flexible spaces for schools and public facilities, will leverage this project as a model for sustainable building worldwide.
Read the full article by pressing .
Photo Credits: Viveka Österman, SSAB
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Gain Insights & Knowledge with the Swedish Chamber of Commerce
At the Swedish Chamber of Commerce, we facilitate knowledge sharing through a variety of events and programs centred around our core values: Sustainability, Innovation & Tech, and Diversity & Inclusion. Our dedicated committees ensure that each program maintains a high level of expertise, providing you with valuable insights to drive your business forward.
Additionally, stay informed with our News Feed updates and digital magazine, Swedish Chamber Insights, which offer the latest trends and developments in the business landscape.
Exclusive Offer: Sign up today and enjoy FREE membership for 2024! Your membership will remain valid until the end of 2025—an excellent opportunity to unlock new growth possibilities.
Take advantage of this opportunity to enhance your business journey. Visit our membership site by clicking !
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Thank you to everyone who attended “Discover the Power of Brand Sweden”
On 17 October, we brought together leaders from iconic Swedish brands to explore how Swedish values fuel global success.
The event offered new perspectives on how Brand Sweden is more than just a cultural identity—it’s a strategic asset in today’s global marketplace. Branding is deeply connected to a company’s origin and heritage, offering authenticity, differentiation, and emotional connection. But balancing local identity with global appeal is key.
To read the full recap and for more pictures, click !
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