News

• Consumers are willing to be more sustainable, but often don’t know where to start. There are quite some options how to make our wardrobes more sustainable: by getting the best out of what we already have, swapping, renting clothes instead of buying new ones, buying secondhand. If we decide to buy new clothes we should also consider the material (ideally mono), where and how the products were produced and check for certifications where possible. There is a lot of brands investing heavily in marketing to be portrayed as “Sustainable” despite not having data to back their claims and certifications proving it
• Prices for new sustainably made items are typically higher also due to the fact that they are not mass-produced like fast fashion and they are typically produced in conditions taking into consideration true prices of resources and also fairly paying the ones making them
• It is worth investing into good quality garments that will last – they retain the value, can be inherited or even sold on one of many re-commerce platforms
• There is also a rise in rental business models – however only good quality garments will be able to stay in rotation for a longer time. Made to order helps companies better assess what garments are in demand, what patterns consumers prefer and what sizes are needed – hence avoiding overproduction of items and minimising waste. Creating quality pieces that can be repaired and hence prolonging their lifetime should be the new status quo
• More awareness on Sustainable Fashion needs to be created – it has to become mainstream. Not only sustainable influencers, but overall people with voice are needed to support the transition. Sustainable Fashion needs to be a great alternative to fast fashion – good looking, functional, desired and positioned as the way to go. This would help changing consumers’ mindset about the new business models and new consumption patterns

Did you miss the Webinar? Watch the video here:

An series of Sustainable Fashion webinars.