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Discover the Power of Brand Sweden with Herrik van der Gaag & Lawrence Masle
The Swedish Chamber Marketing & Branding Committee is very excited to host the exclusive event “Discover the Power of Brand Sweden” on October 17, 2024, from 15:30 to 18:30 at Volvo Cars Nederland in Beesd. This gathering will feature H.E. Ambassador of Sweden, Mr. Johannes Oljelund, alongside esteemed industry leaders. The event will be hosted by Herrik van der Gaag, Managing Director at Volvo Cars Nederland, and Lawrence Masle, CEO of UP THERE, EVERYWHERE, who will serving as the moderator. Attendees can look forward to a series of enlightening presentations and discussions centred around leveraging ‘Swedishness’ in marketing. Event Highlights:
  • Opening remarks by H.E. Ambassador of Sweden, Mr. Johannes Oljelund
  • Inspiring case studies from renowned Swedish brands such as Volvo, IKEA, Fagerhult, and Hästens
  • Expert insights from key industry figures, including representatives from the Swedish Institute and UP THERE, EVERYWHERE
  • Engaging presentations and discussions that delve into innovative marketing strategies
The event will also feature a distinguished lineup of speakers, including:
  • Marieke Bax, Fagerhult Benelux
  • Christian Biller, Swedish Institute
  • Jasper Sundh, Hästens Beds
  • Arthur van Es, Volvo Cars Nederland
  • Nina Bogstedt, Inter IKEA Systems
Seats for this event are filling up rapidly, and interested participants are encouraged to register promptly to secure their spots. Attendees will have the opportunity to enjoy traditional Swedish fika while networking with fellow professionals. For more information and to register, visit the event page by clicking .
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The Nobel Prize in Chemistry 2024
The anticipation continues as we celebrate the latest recipients of the prestigious Nobel Prizes! In a year filled with groundbreaking discoveries, the 2024 Nobel Prize in Chemistry has been awarded as follows: One half to r “for computational protein design.” His pioneering work has mastered life’s building blocks, allowing for the creation of entirely new proteins. The other half is jointly to and “for protein structure prediction.” Their innovative use of artificial intelligence has enabled the prediction of the structures of almost all known proteins. Interestingly, chemistry was of paramount importance to Alfred Nobel himself, as it underpinned both the development of his inventions and the industrial processes he championed. In fact, chemistry was the second prize category Nobel specifically mentioned in his will. For additional details, explore  Illustration credits: III. Niklas Elmehed @ Nobel Prize Outreach
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Membership offer 2024 – 2025
Unlock new opportunities with the Swedish Chamber of Commerce for the Netherlands by taking advantage of our exclusive membership offer! Sign up today and receive 2024 membership for FREE; your membership will be valid until the end of 2025. Why should you join?
  • A Unique Business Network
Become a part of a professional networking platform with 200+ members. Create valuable connections in a diverse business network that includes companies of various sizes, ranging from smaller startups to larger multinational corporations. The Swedish Chambers membership base spans across 24+ sectors, showcasing a broad spectrum of industries.
  •  A Platform for Swedish-Dutch Business Relations
With a unique business platform, the Swedish Chamber of Commerce promotes Swedish business interests in the Netherlands and is committed to representing, inspiring, and promoting the members while strengthening the commercial relations between the countries. Whether you are an established company or entering the Dutch market, we serve as a unique Swedish-Dutch platform.
  • Gain Insights & Knowledge
The organization facilitates knowledge sharing by hosting events and programs on themes aligned with the core values: Sustainability, Innovation & Tech, and Diversity & Inclusion. The programs maintain a high level of expertise through our dedicated committees. The Swedish Chamber also provides knowledge through our News Feed updates and digital magazine Swedish Chamber Insights.
  • Visibility Opportunities
The organization offers excellent marketing opportunities in the Swedish-Dutch business community. This includes promotion through our communication channels, the opportunity to host or sponsor events, and to participate as a speaker or panellist.   Don’t miss out on this chance to enhance your business journey. Click for more information and to apply today!
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The Nobel Prize in Physics 2024
As we celebrate this remarkable season, we eagerly await the Annual Nobel Prize announcements that honour extraordinary contributions to humanity! Since 1901, the Nobel Prizes and the Sveriges Riksbank Prize in Economic Sciences have recognised over 1,000 individuals and organisations for their exceptional work, all managed by the Nobel Foundation in Stockholm, Sweden. These prestigious awards stem from the vision of Alfred Nobel, a pioneering inventor and philanthropist. We are excited to share the latest laureates: and have been honoured “for foundational discoveries and inventions that enable machine learning with artificial neural networks.” For additional details, explore  Illustration credits: III. Niklas Elmehed @ Nobel Prize Outreach
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The Nobel Prize in Physiology or Medicine 2023
As we embrace this time of year, it marks the Annual announcements from the Nobel Foundation revealing the distinguished Nobel Prizes and Laureates! Between 1901 and 2024, the Nobel Prizes and the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel were awarded 622 times to 1002 people and organisations. Administered by the Nobel Foundation in Stockholm, Sweden, these international accolades are rooted in the legacy of Alfred Nobel, a visionary Swedish inventor and entrepreneur. For additional details, explore  and "for the discovery of microRNA and its role in post-transcriptional gene regulation."   Illustrations credited to III. Niklas Elmehed @ Nobel Prize Outreach
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Happy Swedish Cinnamon Bun Day from all of us at the Swedish Chamber!
Cinnamon buns, or “kanelbullar” in Swedish, are a true icon of Swedish fika culture A traditional Swedish ‘fika’ often consists of a cinnamon bun and a coffee. However, the concept of ‘fika’ is so much more than just having a bite to eat. It is about taking a break for quality time, either at work, with friends and family or just in the peace and quiet by yourself.   We hope you take a moment today to enjoy some delicious cinnamon buns!   To learn more about this Swedish tradition and for the recipe for cinnamon buns, click !   Credits Lieselotte van der Meijs/imagebank.sweden.se
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Discover the Power of Brand Sweden with Marieke Bax,Fagerhult Benelux on October 17
We are delighted to welcome Marieke Bax, Marketing Lead for Benelux at Fagerhult, as a speaker at the Swedish Chamber Branding Event, “Discover The Power Of Brand Sweden,” on October 17, 2024, hosted by Volvo Cars Nederland. Marieke brings a wealth of experience, having worked at major companies like KPMG, Warner Bros, and Sanoma Media. She has always been fascinated by discovering and experiencing different corporate cultures. Since joining Fagerhult in 2016, she has led all marketing activities for the Benelux region. What makes her role truly exciting and challenging is the close collaboration with international colleagues across the group. Despite differing market needs, they unite under Fagerhult's core values: Curious Creators, Committed Together, and Aim Higher.   Event Details: Date: October 17, 2024 Time: 15:30 – 18:30 Location: Volvo Cars Netherlands, Stationsweg 2, 4153 RD Beesd Don’t miss this opportunity to hear from an expert in international marketing and branding! Secure your spot today to gain fresh insights into Brand Sweden and its global success.   Click to register.  
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As we prepare the Swedish Chamber’s annual Lucia Dinner 2024, enjoy some photos from last year
The Premier Social Event of the Year is Approaching!   Enjoy our amazing photos with a thorough back to last year as we are preparing for the Swedish Chamber's Annual Lucia Dinner 2024, returning to the prestigious Hilton Hotel Amsterdam on December 6! This iconic event, with a legacy of over 60 years, is the ultimate gathering for the Swedish-Dutch business community – and you won’t want to miss it!   What’s in store: A captivating Lucia procession by the Swedish Choir, Högtidskören A special tribute to ABBA’s 50 years with Kim-Lian van der Meij Dance music by Anne Lie Persson and Stockholm Tivoli Business Award Ceremony Grand Raffle & Exclusive Prizes A luxurious three-course dinner by our top chef   Join us for an evening of elegance, entertainment, and networking in a festive holiday atmosphere. Tickets are selling fast—claim your tickets by clicking !     A big thank you to our Partners and Corporate Sponsors for making this magical night possible.
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