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Last week the Swedish Chamber of Commerce had the pleasure to talk to John Dekker, Innovation Attaché at the Embassy of the Kingdom of the Netherlands, about the recent Dutch trade mission to Sweden and Finland earlier in November. The mission explored new business opportunities and aimed to strengthen existing relationships with a focus on the energy transition, particularly hydrogen and battery technologies.   Purpose and Expectations of the Mission The mission was described as a typical trade mission, which included a visit to Sweden for two days and then to Finland, following the Minister’s return from Sweden. The focus was on the energy transition, specifically a hydrogen track and battery technology track. With the expectation to look for new business opportunities, as well as, strengthen current relationships. Due to the early stage of the market, the delegation also aimed to gather insights and evaluate the situation. “We were also looking at opportunities for the Dutch national battery strategy, and for companies working on next-generation battery technologies,” John explained. As part of this strategy, which focuses on advancing battery technologies, a key highlight of the mission was a visit to Northvolt Labs in Västerås, Sweden—a company at the forefront of next-generation battery innovation.   New Insights and Tangible Results A significant achievement from the mission was the signing of a Memorandum of Understanding (MoU) between RAI Automotive from the Netherlands and FKG from Sweden. These two organizations, which focus on heavy-duty transport, had previously met during an innovation mission earlier in the year. Their relationship had matured, and the MoU formalized their collaboration, both between the two parties and across Europe. The MoU signing ceremony was a highlight of the mission, with key figures in attendance, including Minister Klever, Ingrid Thijssen, Sweden’s State Secretary, Mr Jevrell, and Jacob Wallenberg. [caption id="attachment_27983" align="alignnone" width="2560"] Erik Cronberg[/caption] Sectors with Potential for Collaboration The mission underscored that the most promising areas for Dutch-Swedish collaboration are in the field of heavy-duty transport, which includes both hydrogen and battery technologies. This sector offers significant potential for both countries. The delegation also pointed to the long-term potential of infrastructure, with a focus on the European hydrogen system and charging facilities for heavy-duty vehicles. “The heavy-duty transport sector is really significant for both countries, and that’s where we find each other,” John said, adding that while infrastructure projects will take time to develop, they offer substantial long-term opportunities.   The NFIA Nordic Office in Sweden Another key development during the mission was the opening of the NFIA Nordic office in Sweden. According to the delegation, the main purpose behind this expansion is to enhance collaboration on high-tech and R&D. The Netherlands has shifted its strategy from focusing on attracting factories and jobs to emphasizing high-tech collaborations, with Sweden being a natural partner due to its advanced engineering and innovation capacity. “The Netherlands recognizes Sweden as an innovation leader,” John stated, highlighting the broad potential for collaboration in areas like defence, life sciences, and cybersecurity.   Looking to the Future The opening of the NFIA Nordic office reflects the growing emphasis on R&D and high-tech collaboration between the Netherlands and Sweden. With Sweden’s strong R&D presence, particularly in engineering and technology sectors, the two countries are set to work closely in the upcoming years. In addition, Sweden’s Vinnova recently released a report identifying six core technologies for the future, which overlap significantly with the Netherlands’ own national technology strategy. These areas include quantum technology, AI, big data, and nuclear energy, which are now the focus of joint efforts between the two countries. “By identifying technologies and connecting them to market opportunities, we can make sure that we are working together to achieve both innovation and commercialization,” John concludes.   Conclusion The trade mission not only provided opportunities for the Netherlands and Sweden to explore business ventures in energy transition and other key sectors but also showcased the strong relationships between the two nations. With new MoUs signed and future collaborations set in motion, the trade mission successfully laid the groundwork for a deeper, more innovative partnership between the two countries.   [caption id="attachment_27969" align="alignnone" width="2560"] Erik Cronberg[/caption]

We are pleased to present an insightful blog post by our member company, Beyondo, which sheds light on Swedish vs. Dutch business culture. Personal experiences and team insights Entering a new market can be both exciting and challenging, especially when it involves understanding the local business culture. As a Swede who has lived in The Netherlands, I have personally experienced the nuances of both cultures. At Beyondo, deals with these similarities and differences every day, using our diverse backgrounds to improve communication. This guide highlights the key differences and provides examples to help you understand these distinct environments. Swedish business culture Swedish business culture is built on core values of equality, trust, and inclusivity. Companies often have flat hierarchies where managers act more as guides or coaches rather than authoritative figures. Decision-making is consensus-driven, meaning team input is vital. This approach ensures that all voices are heard and valued. An important cultural concept to understand is Jantelagen, which emphasizes modesty and equality. It’s about not standing out or boasting, and it influences how Swedes interact in both personal and professional settings. Dutch business culture In contrast, Dutch business culture is known for its directness and efficiency. The Dutch appreciate straightforward communication and quick decision-making. Meetings are often shorter and more to the point, focusing on achieving specific goals. For instance, a Dutch business meeting might quickly outline the key points and move directly to action items, reflecting their goal-oriented approach. Networking norms Networking is a crucial part of doing business in both Sweden and The Netherlands, but the approaches differ. In Sweden, networking is essential but takes time. Building trust and personal connections is key, so follow up after meetings and events. This helps to establish long-term relationships, which are highly valued in Swedish business culture. Networking often revolves around informal settings like coffee breaks, known as  These breaks are more than just a chance to grab a coffee; they are an integral part of building relationships and gaining insights. In The Netherlands, networking is also important but tends to be more structured. Dutch professionals often network during formal events, business lunches, or industry conferences. The Dutch value efficiency, so networking events are typically well-organized with clear objectives. . Work-Life balance and personal boundaries Sweden is renowned for its strong emphasis on work-life balance. The concept of “lagom,” meaning “just the right amount,” promotes a balanced approach to work and personal life. Swedes value their time and prefer not to be contacted outside of work hours unless necessary. This respect for personal boundaries fosters a healthy and productive work environment. . The Netherlands also values work-life balance, but the approach can be slightly different. Dutch employees often enjoy flexible working hours and a pragmatic approach to work. However, the Dutch are known for their directness and may blend work and personal life more fluidly. . Do’s and Don’ts in Swedish business When doing business in Sweden, there are several do’s and don’ts to keep in mind: Do be punctual and adopt the meeting culture, as meetings are a big part of business here. Come well-prepared and adjust to the longer decision-making process. Take the time to meet with your Swedish counterparts more than once and respect their personal space. Don’t push for quick decisions or use aggressive sales tactics. Avoid being overly hierarchical and don’t overlook the importance of fika, the traditional coffee break. Also, avoid comparing Sweden to its Nordic neighbours and don’t be surprised if your Swedish counterparts take a few moments to respond. Instead, use consultative selling, appreciate Sweden’s unique culture and identity, highlight the value and benefits of your proposals, and allow for silence without interrupting. Learn more about the do’s and don’ts of doing business in Sweden and The Netherlands in Beyondo’s full .