Lawrence Masle Discusses the Key Forces Shaping the Future of Marketing
The Swedish Chamber of Commerce is proud to highlight an exclusive interview with Lawrence Masle, Board Member and Chairperson of the Swedish Chamber Branding and Marketing Committee, on the key factors driving change in the marketing landscape today.
In this engaging conversation, Masle explores the impact of transformative technologies, particularly artificial intelligence, and the growing convergence of sales and marketing. He provides invaluable insights into the challenges and opportunities these developments present for businesses seeking to stay ahead in an increasingly competitive global market.
Lawrence also highlights the marketing trends that are poised to shape the future and shares his perspective on how organisations can strategically position themselves for long-term success.
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Applications now closed!
We are excited to announce that due to an overwhelming response, applications for the Swedish Chamber and Young Professionals Mentorship Program 2025 are now closed. Thank you to everyone who applied and expressed interest in this exceptional opportunity!
Our team is now reviewing all applications, and all applicants will be notified in due course. We are looking forward to an inspiring and impactful mentorship journey ahead.
If you missed out on this round, don’t worry—stay tuned for updates and keep an eye out for future opportunities to be part of this transformative program.
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Strengthen Your Brand Presence with the Swedish Chamber of Commerce
The Swedish Chamber of Commerce offers unparalleled marketing opportunities within the dynamic Swedish-Dutch business community. Companies looking to enhance their visibility and establish meaningful connections can benefit from a range of strategic promotional initiatives designed to elevate their brand.
Opportunities for Business Growth
- Targeted Promotions Gain exposure through our extensive communication channels, reaching a diverse audience of industry leaders, potential partners, and clients.
- Event Hosting & Sponsorship Position your brand at the forefront of the business community by hosting or sponsoring high-profile events, providing direct engagement with influential decision-makers.
- Speaking Engagements Showcase your expertise as a speaker or panellist at our industry-leading events, reinforcing your position as a thought leader in your field.
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Swati Narwal Joins the Swedish Chamber and Young Professionals Mentorship Program 2025 as a Mentor
Swati Narwal brings over 15 years of diverse experience spanning IT, banking, and retail, having worked across India, Sweden, and the Netherlands. Her career journey reflects a remarkable ability to adapt and evolve, navigating six career transitions while continually challenging herself to grow both personally and professionally.
Current Role and Expertise
For over a decade, Swati has been a key figure at IKEA, specialising in organisational design, work methodologies, and business effectiveness. In addition to her strategic role, she leads and facilitates leadership development programmes, helping shape the next generation of leaders within the organisation.
Leadership Coaching and Public Engagement
An ICF-certified executive coach, Swati works closely with senior leaders and teams, guiding them toward clarity, confidence, and impactful decision-making. Beyond her corporate contributions, she is an experienced public speaker, sharing insights at global forums, and previously served as Chairperson of the Young Professionals Committee at the Swedish Chamber of Commerce for the Netherlands.
Her extensive knowledge and passion for leadership development make her an invaluable mentor for this year’s programme.
Applications Now Open
The Swedish Chamber and Young Professionals Mentorship Programme 2025 offers a unique opportunity to connect with Swati and other accomplished mentors.
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Hear from our mentor coach, Hendrik Jan Guitink.
Hear from our mentor coach, Hendrik Jan Guitink, as he discusses the exciting journey ahead for the Class of ’25.
We are very excited that we will start a new version of our Mentorship Program on March 6 with the Class of ’25.
With a great mix of experienced and new Mentors ‘on board’ and with very exciting, expert speakers as subject matter owners on topics that interest our young and ambitious mentees, we are looking forward to another great edition of this long-lasting, successful program. Previous editions have given all of us a great deal of satisfaction.
The program is developed to give our participants the chance to connect and learn from experienced professionals and be part of a network that can last a lifetime. However, the mentors also pick up on many topics themselves through their meetings and by attending the live sessions.
The coming year, we will cover topics such as;
Leadership and Sustainable Leadership
Personal and Professional Branding
Mindfulness and Work-life Balance
Business Culture
Next to our live sessions, the mentors and mentees will meet privately to pick up on any topic of their choice.
I am looking forward to our first session, in which we introduce mentors and mentees to each other and set goals for the whole program.
“In a gentle way, you can shake the world” (M. Gandhi)
Hendrik Jan Guitink
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Ingka Group’s €1 Billion Commitment to Recycling Infrastructure
As part of an ongoing commitment to sustainability, Ingka Group, the largest IKEA retailer, is taking influential steps to support the circular economy. Through its investment arm, Ingka Investments, the group aims to invest €1 billion in companies advancing recycling infrastructure. This initiative reflects the organization's mission to address critical environmental challenges by increasing recycling capacity and reducing waste.
The urgency of this investment is underscored by the fact that the global economy consumes 75% more natural resources annually than the planet can renew, with less than 20% of waste currently recycled. Established in 2017, Ingka’s Circular Investments portfolio has already achieved impressive results, recycling 2.7 million tonnes of materials and avoiding over 9.4 million tonnes of CO₂ emissions.
Key examples of impact include:
RetourMatras, a leader in mattress recycling, converts discarded mattresses into materials like repoliol, a sustainable alternative used in IKEA products. Their facilities recycle up to 2.5 million mattresses annually across Europe.
Morssinkhof Rymoplast, a post-consumer plastic recycler, has doubled its recycling capacity to 515,000 tonnes annually, supplying recycled materials to brands worldwide.
Next Generation Group, which develops innovative technologies for recycling plastics and treating organic waste, creates economically and ecologically efficient solutions.
Peter van der Poel, Managing Director of Ingka Investments, emphasized the group’s commitment to fostering a circular economy, calling for stronger legislation to prioritize recycling and eco-design practices.
By supporting reuse, repair, and recycling, Ingka Group demonstrates its dedication to reducing reliance on pure materials and combating climate change.
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Top five tech trends of 2025 report
In a recent LinkedIn post , Dr. Cara Antoine, Executive Vice President at Capgemini and keynote speaker at the Swedish Chamber of Commerce Annual Sustainability and Innovation Event on December 6, 2024, highlighted the Capgemini Research Institute's Tech Trends 2025 report, which identifies the Top 5 Tech Trends set to reshape industries and redefine possibilities.
The report outlines:
- Generative AI: With 82% of companies planning to integrate AI agents in the next 1–3 years, this trend focuses on automation, creative problem-solving, and hyper-personalisation.
- Cybersecurity: AI is transforming digital defence, with 97% of organisations reporting GenAI-related breaches, highlighting the need for advanced safeguards.
- AI-Powered Robotics: Collaborative robots (Cobots) are reshaping workforces and boosting productivity, with 43% of venture capitalists identifying this as a major growth area.
- Nuclear Energy: Small modular reactors (SMRs) and advanced nuclear technologies are meeting growing energy demands while maintaining a focus on sustainability.
- Next-Gen Supply Chains: The convergence of AI, blockchain, and IoT is creating smarter, more resilient, and sustainable logistics networks.
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Meet our mentor, Björn Atterstam
Björn Atterstam brings over 30 years of expertise as an educator, leadership specialist, and facilitator, with a distinguished career dedicated to equipping leaders to navigate complexity and uncertainty in a rapidly evolving global landscape.
With experience spanning senior leadership roles in international management consultancies and corporations, Björn’s career highlights include his tenure at Prudential Plc in London, where he focused on talent, leadership, and organisational culture development.
Björn’s Areas of Expertise:
- Leadership and Organisational Performance – Supporting leaders to rethink strategies and adapt in dynamic environments.
- Global Influence – Advising and training thousands of leaders across industries and regions worldwide.
- Academic Leadership – Leading the Personal Leadership Development (PLD) course for MBA students at the Rotterdam School of Management.
- Psychological and Organisational Insight – Integrating human behavioural understanding into organisational growth and success.
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