November 7, 2023 Tech for Good by Ericsson at the 5G Hub

Tuesday 7 November 2023
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Earlier this week, the Swedish Chamber of Commerce, in collaboration with Ericsson, organized an inspiring and interactive Tech Table event, Tech for Good by Ericsson at the 5G Hub, at High Tech Campus Eindhoven.


The participants were all very warmly welcomed by Everth Flores, Managing Director of Ericsson NL, followed by a short word by H.E Ambassador of Sweden Mr. Johannes Oljelund. The event delved into the important role of 5G in digital transformation, showcasing how technical solutions can help improve sustainability and promote the green transition. Other highlights included insights into Ericsson’s award-winning 5G smart factories by Iris Hertsenberg, Program Board Manager at the 5G Hub, and Dassault Systèmes’ groundbreaking work on virtual twins by Robert Sjölund, Sales Representative at DELMIA. Last but not least, we explored Social XR through an exciting presentation by Hans Stokking, Senior Science Integrator at TNO, which also showed how it provides new possibilities to bring people closer together.


Following the insightful presentations, participants had the opportunity to engage in hands-on demos at the 5G hub with support from Iris Hertsenberg and Edwin Dijkstra, Solution Architect at the 5G Hub, including driving a remote-controlled surveillance car and trying out full-scale XR communication.


We would like to thank all the speakers who provided valuable insights into this important and topical field and Ericsson for hosting such an engaging and eventful event. Special thanks to Patrick Blankers, Policy Director Sustainability at Ericsson, for organizing the event and to all participants for their contribution to making a very successful event.


The 5G Hub 

The digital transformation is an important enabler for companies to become more sustainable: when business processes become more efficient, companies will be able to save energy and/or reduce CO2 emissions. 5G plays a key role in the digital transformation. This is demonstrated at the 5G-Hub in Eindhoven, a joint initiative of Ericsson, Vodafone-Ziggo, Brainport Eindhoven, and High Tech Campus. The 5G hub was established to promote innovation and stimulate solutions that help improve sustainability. You can read more about the 5G Hub here on its website.


“5G will bring a lot of benefits to our society; seeing is believing”

– Everth Flores, Country Manager of Ericsson NL





How 5G links to sustainability
In the Netherlands, 5G has been launched by the 3 mobile network operators, but the promise of high bitrates has not yet materialized. The sector is eagerly waiting for new spectrum to become available, that will provide a much higher network capacity than today. 5G is a very energy efficient technology. Ericsson has reached its target to make 5G 10x more energy efficient than 4G. Furthermore, 5G is a key enabler for the digital transition, which in its turn will be essential for the green transition.


Ericsson and Dassault Systèmes collaboration: 5G Smart Factory
Ericsson’s USA 5G Smart Factory in Lewisville, Texas, has been awarded for a second time by the World Economic Forum (WEF) for global leadership in next-generation Fourth Industrial Revolution (4IR) manufacturing. WEF’s Global Lighthouse Network’s (GLN) has designated the facility as a Sustainability Lighthouse in recognition of successful on-site sustainability measures.

DELMIA manufacturing and scheduling solutions of Dassault Systèmes are the “heartbeat” of the Ericsson smart factory, producing the advanced 5G systems that will unlock the potential of Industry 4.0 for other manufacturers.


Social XR: Bringing people closer together
Social eXtended Reality, or Social XR, and the metaverse are about to break through in the market. It makes the distances between people disappear forever and opens the floodgates for a flood of unprecedented new possibilities in, for example, IT, media, healthcare and mobility. The pandemic has also given Social XR development a huge boost.

We increase the inclusiveness of our society: everyone can participate more easily, even if you have a disability. We also reduce our carbon footprint because there is less need for travelling. The 5G Hub, MeanderGroep, Connec2 and TNO Media teamed up together to test XR technology in an elderly home during and after the pandemic and were happy to share the results with the participants of this event.

  • Connected ambulance / city model
  • Remote controlled surveillance car
  • Virtual Twin Experience (Dassault)
  • Wheed Whacko (Odd.Bot)
  • Social XR (TNO)
  • Latest 5G radios and test infrastructure



In 2022, Ericsson received the prestigious Swedish Chamber of Commerce Tech for Good Award for their remarkable efforts in enhancing the quality of life through innovative and eco-friendly technological solutions. “In our collective journey towards a sustainable and interconnected future, collaboration between industries and society is imperative, and Ericsson is at the forefront of these endeavors,” emphasized the award presentation.


The Swedish Chamber of Commerce Tech for Good was organized in collaboration with:






Tech Tables is a platform for Swedish-Dutch tech leaders, entrepreneurs, and investors to meet, learn, and discuss the latest trends in technology. The Swedish Chamber of Commerce’s Tech Tables invite Swedish Chamber Members and leading experts, exciting entrepreneurs, and challengers alongside passionate changemakers from Sweden and the Netherlands to participate in the exciting discussions on how technology will shape the future and what can we learn from each other.




5G Hub
High Tech Campus 25
5656 AE Eindhoven

Participation Fee

The Swedish Chamber of Commerce Tech Table - Tech for Good is offered free of charge, registration is however compulsory.

Registration details

Welcome to register by clicking on the registration buttons. Upon registration, you will receive a confirmation.