November 22, 2022 Women Business Leadership Program – Personal Branding – and how to build your Power Network

Tuesday 22 November 2022
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NOVEMBER 22, 2022
16:30 – 20:00



Welcome to the 2nd Swedish Chamber of Commerce Masterclass Women Business Leadership this fall. This event is part of the Women Business Leadership Program 2022.


Coach: Malin Hedlund, MH Leadership

Inspirational Speaker: Carola Hoekstra, CEO of Stromma Netherlands

“Have a focus, Be genuine, Be authentic, Be ready to fail”


In this event, you will learn to be empowered and confident to take action to start with small “ant-steps” toward your goals of becoming the Leader and implementing the Leadership style that suits who you are. We will discuss how to build up your Power network and to be part of one.

The Swedish Chamber of Commerce can proudly present Carola Hoekstra, CEO of Stromma Netherlands as the Inspirational Speaker of this event.


With over 20 years of experience in the hospitality business, Carola Hoekstra is since December 2019 CEO of Stromma Netherlands. With her experience in national and international operating companies, she has been leading the company through some challenging years due to the Coronavirus. With a strong drive and can-do mentality, she leads the business in Amsterdam where customer focus and optimized business processes play an important role.



“Participating in the Women Business Leadership program, provided by Malin via the Swedish Chamber, has been a great help in my daily live, both private and business wise! It has provided me with tips & tricks to be better aware of why I do things the way you do them, and if needed how I might be able change/improve. The term “ant-steps” is one that often comes to my mind. I really recommend you to join a session!

If you are not able to do all four, one is more than not at all! But I’m sure if you go for one you will most likely want to join all sessions. I always leave these session with such a positive boosted feeling.”

Pernilla Guitink-Svensson, Process Improvement Professional at ASML


Possibility to book 2 personal coaching sessions with Malin for an additional cost of € 250 incl. BTW (Normal price € 700 excl. btw) Please indicate in your registration if you are interested to add this extra service.



The Swedish Chamber of Commerce Women Business Leadership Program is powered by:

Participation Fee

Members 50 Euro per workshop excl BTW
YP Members 25 Euro per workshop excl BTW 
Non-Members 75 Euro per workshop excl BTW 

Registration details

Welcome to use digital registration below or send an email to before November 15, 2022. Upon registration, you will receive a confirmation.

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