September 30, 2020 #NordicTalks Sustainable Fashion Days 2020

Wednesday 30 September 2020
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#NORDICTALKS Sustainable Fashion Days 2020

With the #NordicTalks Sustainable Fashion Days 2020 we aim to raise awareness for sustainable fashion and the environmental and social impact, to connect the sustainable fashion industry in the Nordics and the Netherlands, to support new collaborations and experience exchange, to spark the conversation and to showcase leaders and innovators.

#Nordictalks Sustainable Fashion Days 2020 is organized in collaboration with the Swedish Chamber of Commerce for the Netherlands, Finnish Dutch Chamber of Commerce, Danish Dutch Chamber of Commerce, Norwegian Dutch Chamber of Commerce, Embassy of Sweden in The Hague, Embassy of Denmark in the Netherlands, Royal Norwegian Embassy in The Hague, Embassy of Finland in The Netherlands

We are very pleased to invite all Members of the Nordic Chambers of Commerce and their relations, the Nordic Embassies, Government representatives, sustainable (fashion) networks and others interested in the Nordic – Dutch Sustainable Fashion to take part and participate in the #Nordictalks Sustainable Fashion Days 2020.

3rd WEBINAR 30 September 2020 | 15:00 – 16:30

WE KNOW NOW.| Awareness raising
We don’t know what we don’t know. Is this however something we can still claim
about the secrets of fashion business? We should wear our values – clothes that are
sustainably and ethically made, providing also those who make them a decent living.
Quality over quantity. Fashion can be used as a voice of CHANGE. What do you stand
• Raising transparency, campaigning, social justice, spotlighting solutions and
bright ideas
• The environmental impact of fashion
• Social impact of fashion – Sweatshops #whomademyclothes #payup
• Company values and importance of purpose
• Role of campaigns and advertising – using fashion as a force for good


The Swedish Chamber of Commerce were very proud to host this 3rd webinar, part of a series of three, together with our parners of NordicTalk and MissionC and supported by Nordic Council.  This highliy interesting webinar was opend by Pierre Hupperts, Chairman of the Dutch Sustainable Garment and Textile Agreement (AGT) who shared the insights and practical examples on International Cooperation followed by a high level panel with representatives from the Nordic countries discussing how to make change happen in the fashion industry and finally the Nordic Ambassadors shared initiatives in their respective countries.

Please find the ain key takeaways by Moderator Andrea Orsag, MissionC here:


  • Fashion Industry change is a complex topic and to make it a success, collaboration is key – there needs to be a clear regulation, agreements of parties on international level and sharing of best practices and lessons learnt to speed the process up. We will need to build the trust among the parties, transparency and clear communication
  • Targets need to be set on national and international level – fashion industry is an important part of circularity and carbon reduction initiatives linked to SDGs and broader Sustainability agenda. Nordic countries and The Netherlands are already working on these and putting policies, programs and initiatives in place
  • Fashion is an individual expression, while clothes have a functional purpose. We need to combine fashion with other industries as it is interlinked with our lifestyle – how we travel, how we work, how we interact, what we priorities in life. It often is a part of our identity, culture, religion. Different generations and segment groups require different approach – social media and engagement campaigns might work for younger generations, campaigns connecting fashion and health might speak to more mature groups
  • Consumers have large role to play and bottom up approach is one not to be underestimated – education, campaigns and insights based on FACTS are helping them to make the right choices. These choices are shaping fashion industry and drive the trends
  • New business models balancing the demand and supply of fashion, prioritising “fashion as a service” hence access to fashion rather its ownership business models emerging, swaps and re-commerce markets growing, predicted to overtake the fast fashion. Fashion brands need to listen carefully to consumers and sustainable fashion front runners to be able to keep up. Especially now during COVID many brands have been hit hard, losing as much as 30% of sales. Being SUSTAINABLE is a growing competitive advantage and will be even more prominent in the coming years
  • Digitalisation plays a huge role, especially this year because of COVID, it can be well utilised within the fashion industry: fashion shows, design visualisation and adjustments, 3D clothes try outs, information sharing, digital villages, community building, open innovation and bigger international consumer outreach since travel is not needed. Innovation can speed the transition. However all of us need to take responsibility for the choice we make from now on