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Decision-Making in Sweden and the Netherlands
We are pleased to share the latest blog from our Member Company, Beyondo, on Swedish and Dutch cultural traditions, focusing on decision-making processes in both countries and what companies need to know.

Decision Making in Sweden & Netherlands: What Companies Need to Know

For companies planning to set up offices in either Sweden or the Netherlands, understanding the decision-making processes in these countries is crucial. Both nations have distinct business cultures that can significantly impact how decisions are made and implemented. Here are some key considerations for businesses. As a company with both Swedish and Dutch team members, we find it essential to understand each other's communication and decision-making styles. 300175 bilder 2

Sweden: Consensus and Collaboration

In Sweden, decision-making is often a collaborative process. The Swedish business culture emphasizes consensus, where input from all team members is valued before reaching a decision. This approach fosters a sense of inclusion and ensures that everyone feels heard and respected. Time Investment: Be prepared for longer decision-making processes as discussions and meetings are held to gather input from all stakeholders Inclusivity: Ensure that all team members, regardless of their position, have the opportunity to contribute their ideas and opinions.

Netherlands: Direct and Pragmatic

The Dutch approach to decision-making is more direct and pragmatic. Dutch business culture values efficiency and straightforwardness. Decisions are often made quickly, with a focus on practicality and achieving results. Efficiency: Expect quicker decision-making processes with a focus on actionable steps and clear outcomes Direct Communication: Be prepared for straightforward and sometimes blunt communication. Clarity and honesty are highly valued Gain a deeper understanding of these decision-making approaches and how they can impact your business strategy. Read the full article by Beyondo by pressing . 
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AstraZeneca named by TIME as one of the World’s Best Companies in Sustainable Growth 2025
We are proud to report that Patron Member AstraZeneca has been named by TIME as one of the World’s Best Companies in Sustainable Growth 2025 amongst a global cohort, showcasing that business can achieve growth while embracing sustainability. Adding to this remarkable achievement, AstraZeneca was also featured on TIME’s lists of the World’s Most Sustainable Companies and the World’s Best Companies—standing out as one of only three pharmaceutical companies to earn such recognition. To learn more, please press .
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Welcome New Member – Smithereens
The Swedish Chamber of Commerce gives a warm welcome to new Member, Smithereens AB: Empowering Transparency and Sustainability in Business.   Smithereens AB is excited to join the Swedish Chamber of Commerce, bringing our innovative solutions in traceability, transparency, and circular economy to a broader network. Our mission is to bridge the gap between producers and consumers, ensuring that every product has a story that can be traced from creation to consumption and beyond. Through pioneering digital tools, like our Digital Product Passport (DPP) platform, we aim to empower businesses and consumers to make more sustainable and informed choices. By combining cutting-edge digital technologies and partnerships with academic institutions like Chalmers Industriteknik, we’re setting new standards for accountability and collaboration across value chains. We look forward to connecting with fellow Chamber members to share ideas, foster partnerships, and contribute to the global dialogue on sustainability. For more about our journey and innovations, visit or reach out to us directly. Together, let’s shape a more transparent and sustainable future!
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Winners of Essay Competition!
The Swedish Chamber of Commerce is very proud to announce the recipients of the Free tickets to the "Swedish Chambers Sustainability & Innovation Summit AI – Driving the Sustainable Transition on Dec 6, 2024, at Hilton Hotel Amsterdam from 13.30-17.15. The Swedish Chamber is truly impressed by the numerous compelling and impactful applications, making the selection process quite challenging. After thorough deliberation, the Swedish Chamber of Commerce is pleased to award free tickets to the following students, extending a warm welcome to them at our Summit on December 6, 2024.
  • Muheti Mbazima (HVA - Hoogeschool van Amsterdam)
  • Albert Szabo (Eindhoven University of Technology)
  • Ella Ekberg (UIBS - United International Business School Zurich)
  • Mariia Babii (Northumbria University Newcastle)
  • Mila Ayazyan (Eindhoven University of Technology)
  • Tamara Kanuchova (University of Amsterdam)
We especially appreciate that the students not only outlined how AI can help us to create a sustainable future, but they also looked at it critically and emphasised that the use of AI needs to be done in an energy-efficient, ethical and transparent way, with social benefits at its heart. We extend our gratitude to all students for investing their time and showcasing their interest and engagement in our contests. We can’t wait to welcome the winners and all attendees to the Summit on December 6, 2024, as we explore AI’s role in shaping a more sustainable world.  
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Thank you to Board Members Jan Terlouw and Wilko Klaassen
At the recent Board Meeting of the Swedish Chamber of Commerce, the Board expressed its heartfelt gratitude to departing Board Members Jan Terlouw of Saab Netherlands and Wilko Klaassen of Klarna. The Board extends its sincere thanks to both Wilko and Jan for their extraordinary contributions to the Swedish Chamber of Commerce, their dedication to upholding the Chamber's values, and their impactful leadership as members and chairs of the Member & Patron Committee and the Sustainability Committee. On behalf of the Swedish Chamber of Commerce, I would like to extend my heartfelt thanks to Jan Terlouw and Wilko Klaassen for their exceptional contributions. Your dedication to the Chamber’s values and your leadership in the Member & Patron and Sustainability Committees have been invaluable. We deeply appreciate your efforts and wish you all the best in your future endeavours. - Jan Sundelin, Chairperson Swedish Chamber of Commerce A heartfelt thank you to Jan Terlouw and Wilko Klaassen for your outstanding contributions to the Swedish Chamber of Commerce. Your leadership, dedication, and support have made a lasting impact. It has been a great pleasure working together with you and I am wishing you both continued success in the future and hope to meet again at other occasions. - Kerstin Gerlagh, CEO Swedish Chamber of Commerce
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Dutch-Swedish Trade Mission Focuses on Energy Transition and Innovation
Last week the Swedish Chamber of Commerce had the pleasure to talk to John Dekker, Innovation Attaché at the Embassy of the Kingdom of the Netherlands, about the recent Dutch trade mission to Sweden and Finland earlier in November. The mission explored new business opportunities and aimed to strengthen existing relationships with a focus on the energy transition, particularly hydrogen and battery technologies.   Purpose and Expectations of the Mission The mission was described as a typical trade mission, which included a visit to Sweden for two days and then to Finland, following the Minister’s return from Sweden. The focus was on the energy transition, specifically a hydrogen track and battery technology track. With the expectation to look for new business opportunities, as well as, strengthen current relationships. Due to the early stage of the market, the delegation also aimed to gather insights and evaluate the situation. “We were also looking at opportunities for the Dutch national battery strategy, and for companies working on next-generation battery technologies,” John explained. As part of this strategy, which focuses on advancing battery technologies, a key highlight of the mission was a visit to Northvolt Labs in Västerås, Sweden—a company at the forefront of next-generation battery innovation.   New Insights and Tangible Results A significant achievement from the mission was the signing of a Memorandum of Understanding (MoU) between RAI Automotive from the Netherlands and FKG from Sweden. These two organizations, which focus on heavy-duty transport, had previously met during an innovation mission earlier in the year. Their relationship had matured, and the MoU formalized their collaboration, both between the two parties and across Europe. The MoU signing ceremony was a highlight of the mission, with key figures in attendance, including Minister Klever, Ingrid Thijssen, Sweden’s State Secretary, Mr Jevrell, and Jacob Wallenberg. [caption id="attachment_27983" align="alignnone" width="2560"] Erik Cronberg[/caption] Sectors with Potential for Collaboration The mission underscored that the most promising areas for Dutch-Swedish collaboration are in the field of heavy-duty transport, which includes both hydrogen and battery technologies. This sector offers significant potential for both countries. The delegation also pointed to the long-term potential of infrastructure, with a focus on the European hydrogen system and charging facilities for heavy-duty vehicles. “The heavy-duty transport sector is really significant for both countries, and that’s where we find each other,” John said, adding that while infrastructure projects will take time to develop, they offer substantial long-term opportunities.   The NFIA Nordic Office in Sweden Another key development during the mission was the opening of the NFIA Nordic office in Sweden. According to the delegation, the main purpose behind this expansion is to enhance collaboration on high-tech and R&D. The Netherlands has shifted its strategy from focusing on attracting factories and jobs to emphasizing high-tech collaborations, with Sweden being a natural partner due to its advanced engineering and innovation capacity. “The Netherlands recognizes Sweden as an innovation leader,” John stated, highlighting the broad potential for collaboration in areas like defence, life sciences, and cybersecurity.   Looking to the Future The opening of the NFIA Nordic office reflects the growing emphasis on R&D and high-tech collaboration between the Netherlands and Sweden. With Sweden’s strong R&D presence, particularly in engineering and technology sectors, the two countries are set to work closely in the upcoming years. In addition, Sweden’s Vinnova recently released a report identifying six core technologies for the future, which overlap significantly with the Netherlands’ own national technology strategy. These areas include quantum technology, AI, big data, and nuclear energy, which are now the focus of joint efforts between the two countries. “By identifying technologies and connecting them to market opportunities, we can make sure that we are working together to achieve both innovation and commercialization,” John concludes.   Conclusion The trade mission not only provided opportunities for the Netherlands and Sweden to explore business ventures in energy transition and other key sectors but also showcased the strong relationships between the two nations. With new MoUs signed and future collaborations set in motion, the trade mission successfully laid the groundwork for a deeper, more innovative partnership between the two countries.   [caption id="attachment_27969" align="alignnone" width="2560"] Erik Cronberg[/caption]
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Bright Leadership for a Bright Business Future: Reflecting, Aligning, and Looking Ahead
Dear Members and Friends, As the founder of GHA Development and co-founder of Bright Competence Network, I recently had the privilege of delivering a keynote speech, “Bright Leadership for a Bright Business Future,” at a dynamic fair for female company founders. The event was an inspiring celebration of innovation, courage, and entrepreneurship, bringing together pioneering women shaping the future of business. With the year drawing to a close and as we prepare to step into a new year filled with challenges and opportunities, the message of this keynote feels particularly timely. The end of the year is the perfect moment to pause, reflect, and realign. It’s a chance to set a fresh agenda that will position you for success in the year ahead. The core insights from my keynote can serve as a powerful foundation for this reflection and planning:
  1. Passion Fuels Progress: Reconnect with what drives you. What aspects of your business ignite your energy and commitment? Passion is not just the spark that begins your journey—it’s the engine that propels you forward, energizing your teams and distinguishing your business from the competition.
  2. Authenticity Builds Trust: Take this time to evaluate whether your actions, messaging, and leadership align with your values. Authenticity fosters trust and loyalty, creating meaningful relationships with clients, colleagues, and partners. In a world where trust is increasingly rare, being genuine is your most valuable asset.
  3. Clarity Provides Direction: As you plan for the new year, ensure your vision is clear and your goals are actionable. Clarity in leadership is like a compass—it ensures that everyone in your business knows where they’re headed and how to get there. Break your big goals into measurable steps and align your team for collective success.
  4. Enthusiasm Inspires Excellence: Enthusiasm is the fuel for innovation and engagement. As you look ahead, consider how your excitement for your work can inspire your team and cultivate a culture of creativity, inclusion and collaboration. Enthusiasm isn’t just uplifting—it’s transformative.
As we transition into a new year, these four pillars of Bright Leadership—passion, authenticity, clarity, and enthusiasm—offer a roadmap for success. They remind us that great leadership is not only about achieving goals but also about creating a ripple effect that inspires others and drives sustainable growth. At GHA Development and Bright Competence Network, we’re dedicated to empowering leaders to harness these principles and turn them into actionable strategies for their businesses. We encourage you to use this reflective period to evaluate your leadership, refine your vision, and set the stage for a successful 2025. Let this be the season where you not only close the chapter on this year but also illuminate the path forward. If you’re looking for guidance or inspiration to lead with brightness, connect with us—we’re here to help you unlock your full potential. Together, let’s step confidently into the new year and make it one of growth, impact, and enduring success. Warm regards, Gabriele Hamm Adler   Founder, GHA Development – Growth for People &  Business https://www.linkedin.com/in/gabriele-hamm-adler-71b69465/   Co-founder, Bright Competence Network
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Anniversy of Sweden’s Freedom of the Press Act
On December 2, 1766, Sweden became the first country in the world to write freedom of the press into its constitution. Among several things, Sweden’s Freedom of the Press Act allows anyone to publish books, journals and newspapers. The public authorities have no right to examine or censor what has been written in advance. Freedom of the press is based on freedom of expression and speech – a cornerstone of most democracies.   Source: Sharing Sweden Want to know more? Find an article by Sharing Sweden by pressing .
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