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Glad Nationaldag!
Happy National Day!
On June 6, 1523, Gustav Vasa was elected king, laying the foundation for Sweden as an independent state. Over 500 years ago!
Sweden’s National Day also commemorates the adoption of a new constitution in 1809, a key milestone in the country’s democratic history.
How do we celebrate this public holiday?
It’s a day to pause, reflect, and appreciate what Sweden stands for: openness, equality, and community. Many will spend the day with family and loved ones, enjoying traditions, good food, and hopefully some sunshine!
Glad nationaldag!
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Trainee Visit to The Hague
Yesterday, the trainees and intern of the Swedish Chamber of Commerce had the pleasure of visiting our esteemed Team Sweden partners in The Hague – Business Sweden and the Embassy of Sweden in the Netherlands. This insightful visit offered a closer look at how our organisations collaborate to strengthen Swedish–Dutch business relations. The trainees had the opportunity to sit down with representatives from both entities, gaining valuable insights into their important work in trade promotion, diplomacy, and cross-border collaboration. We are sincerely grateful to Tomas Korseman and his inspiring team at Business Sweden, as well as the Embassy of Sweden, for their warm welcome and generous time. It was a day filled with thoughtful conversations, meaningful exchanges, and strengthened connections.
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The Swedish Chamber of Commerce – 65th Annual General Meeting
On May 28, 2025, the Swedish Chamber of Commerce proudly held its 65th Annual General Meeting, generously hosted by Patron Member AKD at their prestigious premises in Amsterdam. During the meeting, the Chamber had the distinct honour of welcoming five new Board Members, representing Cindy Kroon, Vattenfall, Ellis-Jan van der Hout, SKF, Wiebe Schmitz, Saab, Peter Magnusson, Scania Production Zwolle, and Ashkan Danaei, Tetra Pak. Their appointments underscore the continued strength and diversity of the Chamber’s leadership. We extend our sincere gratitude to all Board Members, past and present, for their invaluable commitment and contributions, which enable the Chamber to maintain its role as a vital business platform within the Dutch market. The meeting also marked a moment of appreciation for several retiring Board Members, who were warmly thanked for their long-standing service and dedication to the Chamber's mission. "We sincerely thank you for your loyal commitment to the Swedish Chamber of Commerce and your continued efforts in strengthening the vital relationship between Sweden and the Netherlands. Your dedication and support are truly invaluable to our shared mission and greatly appreciated." – Chairperson, Jan Sundelin In addition, the Annual Report for 2024 was formally presented. We extend our thanks to Nordholm Communication for their outstanding work on the report’s layout and design. We are equally grateful to the generous sponsors: Volvo Cars Netherlands, Tetra Pak, SKF, Handelsbanken, KPMG, Meijburg & Co., and Earth, for their generous support. Following the announcement by H.E. Ambassador of Sweden, Mr. Johannes Oljelund, of the conclusion of his term in the Netherlands later this summer, the Chairperson, Jan Sundelin expressed heartfelt appreciation to Ambassador Oljelund on behalf of the Swedish Chamber of Commerce, for his dedicated service as Honorary Chairperson and for his unwavering support and valued collaboration throughout his tenure. We invite you to click here for further information, access event photos, and download the Photo credits: Hanne Hansen Photography
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Tech Finance Speaker: Ivy Chen
The Swedish Chamber of Commerce is pleased to introduce Jan Sundelin, Partner at Partinc Capital, as one of the featured speakers at the upcoming Tech Table: M&A Forum on 5 June at Edge Olympic. Ivy Chen is the Private Equity Practice Lead at Software Improvement Group (SIG), where she advises investors and technology leaders on software quality, technical risk, and scalability in M&A transactions, as well as post-deal value creation. Prior to joining SIG, Ivy held consulting leadership roles at global firms such as Accenture Strategy and EY-Parthenon. She brings over 15 years of international experience across consulting, technology, and entrepreneurship. Headquartered in Amsterdam, SIG is an independent technology advisory firm that helps organisations worldwide improve software quality through deep source code analysis and strategic guidance. SIG supports private equity investors, corporates, and public institutions in reducing technology risk and unlocking value in software-driven businesses throughout the M&A lifecycle.   This session will offer a sharp overview of transatlantic trends, valuation dynamics, investor behaviour, and what startups and scaleups should consider when navigating cross-border transactions in the tech space.
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In Memoriam, Jan Hollemans
In Memoriam Jan Hollemans July 30, 1962 –  May 9, 2025 With great sorrow, we announce the unexpected and far too early passing of our dear Swedish Chamber of Commerce Patron Member Jan Hollemans in his beloved Sweden. Jan’s unwavering support for the Chamber, his positive spirit, and sincere interest in those around him made him an exceptional person. Jan will be deeply missed within the Swedish – Dutch Business Community. Our thoughts are with his family, friends and colleagues during this difficult time.
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Moderator Spotlight: Kerstin Brodin to lead Tech Table: M&A Forum

The Swedish Chamber of Commerce is pleased to announce that Kerstin Brodin, Innovation Manager at nlmtd, will moderate the upcoming Tech Table: M&A Forum on 5 June 2025 at Edge Olympic.

Kerstin is a cross-sector innovation strategist with extensive experience in driving transformation across infrastructure, mobility, and technology in the UK, Scandinavia, and the Netherlands. At nlmtd—a collective of strategy consultants and freelancers—she leads major innovation programmes for both public and private stakeholders.

Her current portfolio includes advising the Dutch Ministry of Economic Affairs on next-generation energy infrastructure and shaping the innovation strategy for Rainforest Alliance. Known for her ability to bridge policy, innovation, and investment, Kerstin brings a systems-level approach to accelerating change with measurable impact.

With her expertise in emerging technologies and strategic ecosystems, Kerstin will guide the session to foster a dynamic and forward-looking dialogue.

We look forward to welcoming members and guests for an insightful afternoon at the intersection of M&A, tech, and sustainable innovation.

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Office Closed | May 29 – June 1
Please note that our office will be closed between May 29 and June 1 due to a public holiday. We will be back and fully operational on Monday, June 2. We appreciate your understanding and look forward to reconnecting after the break.  
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Tech Finance Host and Speaker: Jan Sundelin

The Swedish Chamber of Commerce is pleased to introduce Jan Sundelin, Partner at Partinc Capital, as one of the featured speakers at the upcoming Tech Table: M&A Forum on 5 June at Edge Olympic.

Jan brings a wealth of experience as a Member of the Supervisory Board at Partinc Capital, Board Member of the Swedish Chamber of Commerce, and Chairman of the Swe-Cham Tech Committee. His multifaceted background positions him uniquely at the intersection of entrepreneurship, tech investment, and international collaboration.

At Partinc Capital, Jan supports SaaS companies across Europe with a mission to enhance efficiency and sustainability through scalable software solutions. He and his team back ambitious founders with the strategic insight and capital needed to unlock growth.

At the M&A Forum, Jan will present:
"A comparison of the M&A market in Europe vs. the US"

This session will offer a sharp overview of transatlantic trends, valuation dynamics, investor behaviour, and what startups and scaleups should consider when navigating cross-border transactions in the tech space.

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