June 29, 2023 Diversity & Inclusion Breakfast

Thursday 29 June 2023
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June 29, 2023
09.00  – 11.00
Volvo Cars Netherlands
Stationsweg 2, 4153 RD Beesd


On June 29, 2023, we had the pleasure of launching the Diversity & Inclusion Breakfast series by the Swedish Chamber of Commerce. This event was hosted by Volvo Car Netherlands BV and aimed to inspire and empower business leaders in creating inclusive and diverse workplaces. The morning began with a delightful breakfast, followed by a presentation from Patricia van Hazendonk, People Experience & Competence and Management Team Member at Volvo Cars Netherlands, who shared insights into Volvo Cars’ Diversity & Inclusion strategy and the Volvo Family Bond Program.

Next, Wendy Broersen, CEO/Founder of Superpeople Company, took the stage. Wendy is an esteemed international expert in gender diversity and inclusion, serving as a guest lecturer at the University of Amsterdam and author of the book ‘NOT for HR.’ With her company, Superpeople Company, she assists organizations both domestically and internationally in attracting and retaining more diverse talent and fostering optimal development. During this interactive session on Diversity and Inclusion, Wendy discussed the different stages an organization goes through on the path to inclusivity, highlighting key focus areas, recommended actions for each stage, and strategies for achieving optimal results. Participants also had the opportunity to reflect on their own organizations, identify their current phase, and determine the next steps to take.

We extend our gratitude to Herrik van der Gaag, Managing Director at Volvo Car Germany GmbH & Volvo Car Netherlands BV, for hosting the Swedish Chamber of Commerce’s first D&I Breakfast. We would also like to thank the speakers and Roger van Polanen Petel, PR & Communication Manager at Volvo Cars Netherlands, for his efforts in organizing and moderating the session.

We are excited to announce that our next D&I Breakfast, which will be a combination event with the Swedish Chamber Tech Table series – Diversity in Tech, will take place on September 14. SKF Netherlands will be hosting this event. For more information, click here.


We look forward to welcoming you!



Doors open, a delicious breakfast will be served
Welcome by Herrik van der Gaag, Managing Director at Volvo Car Germany GmbH & Volvo Car Netherlands BV
Volvo Cars Diversity & Inclusion strategy, including the Volvo Family Bond Program, and how it has been implemented in the company by
Patricia van Hazendonk, People Experience & Competence and  Management Team Member at Volvo Cars Netherlnads
How to take the first steps towards creating a diverse and inclusive  workplace and how to expand it throughout your organization by
Wendy Broersen, CEO/Founder Superpeople Company
Thank you by Swedish Chamber of Commerce
End of D&I Meeting



Roger van Polanen Petel
PR & Communication Manager | Consumer Experience | The Netherlands




Our aim is to provide a series to discuss strategies with a focus on new perspectives, share real cases and research and to support you with concrete tools to increase and develop D&I within your organization. We will discuss how to get started, which topics to prioritize, and the business case for diversity and inclusion. This will be an interactive event on one of the top priority topics, that we all know we ”should” address, but don´t know ”how”.



CEO, D&I, HR and Business Senior managers and everyone who would like to start the journey for Inclusion and Diversity.

This event is a collaboration between:


Would you like to host a Swedish Chamber Diversity & Inclusion Breakfast?, contact events@swedishchaber.nl for more information.


Volvo Cars Netherlands
Stationsweg 2
4153 RD Beesd

Participation Fee

This event is offered free of charge in the spirit of by members for members, registration is however mandatory.

Registration details

Last day to sign up: June 22, 2023